WGSN

🏄♀️ Introducing WGSN Sports & Outdoor 🎾 From the minds that predicted Gorpcore, the Outdoor Boom and #Vanlife; WGSN presents Sports & Outdoor; the only specialist trend forecasting platform for the Sports & Outdoor industry. WGSN ensures you will stay ahead of the game by highlighting the most important trends across bikes, fitness, outdoor, snow and water, and how to implement them for new product development. We call the shots to help you create best-in-class products and services that will elevate your legacy and have maximum appeal for consumers. Piqued your interest? Starting right now, you can sign up to explore the world of WGSN Sports & Outdoor: https://lnkd.in/dqVMtseC

Heading to Vancouver? Get inspired by our curated travel guide, highlighting the city's top design spots, activewear shops and culinary finds. Find out more: https://lnkd.in/dzngAE_w

Join WGSN’s Tamara Cloé Leguía at this year’s Vogue UA Conference: Visions of the Future on 22 October. Tamara will speak alongside global fashion leaders, including Vogue US editor-in-chief Anna Wintour and Vogue Ukraine editor-in-chief Venya Brykalin, to cover the trends shaping the future of fashion and how to address the needs of your future consumer.

The sober-curious movement has hit the mainstream. In 2017, WGSN forecasted the rise of low and no-alcohol drinks as younger consumers began prioritising wellbeing over alcohol consumption, adopting a more mindful approach to their lifestyles. Since Millennials started “going mild”, the sober and sober-curious movement gained significant traction, reaching mass consumer adoption, major publications and content creators’ discussions. This consumer shift has sparked other trends, some of which are already on the rise, including the 4th coffee wave and the growth of ready-to-drink functional beverages. But what‘s next for this trend? Know everything first with WGSN to make more strategic decisions in your work and be a sensation at dinner conversations. Learn more: https://lnkd.in/eFpJj6YW

Design has the power to transform our lives and help us figure out where we come from, where we belong and where we hope to go. That is the message from Liam Maher, Creative Director of Danish shoe brand ECCO. Liam has just released his new book ‘Menswhere: A Lost History of the Militant Guild of Rural Tailors’ which is a series of interviews with men’s designers. In this episode of Lives of Tomorrow, Liam shares with Carla Buzasi, CEO of WGSN, his wealth of experience and passion for how design is evolving with masculine identities individually and collectively and where innovation meets tradition: https://lnkd.in/dTuUNwcu

As the festival of lights brightens the horizon, Diwali 2024 promises to be a grand celebration of culture, commerce and community. Celebrated by over one billion people in India and the diaspora, the Hindu festival of lights has become a key global holiday and a pivotal moment for brands and retailers alike. Don't miss out on the Diwali opportunity. Take a sneak peek of one of the five strategies to help you stand out and capitalise on the surge in Diwali spending: https://lnkd.in/dEN2wUM8

Now that we’ve revealed all of our A/W 26/27 Key Colors in partnership with WGSN, here are some of our favorite applications 🌈 For 2026 Color of the Year, #TransformativeTeal (Coloro code 092—37—14), think footwear, outwear and activewear with glossy, high-shine finishes. For interiors, this versatile hue can take on iridescent, anodized, metallized and stained effects. For #WaxPaper (Coloro code 035—88—12), this versatile shade can be updated with shimmering and metallic finishes creating a luxurious aesthetic within consumer tech products. For sports and outdoor, this color adds a comforting, legacy aesthetic, while retaining functionality through performance materials. Across all fashion categories, #FreshPurple (Coloro code 136—32—33) will work as an accent or statement solid color. And, with interiors and consumer tech, lean into the dynamic quality of this color through lighting design, or as a solid color application on resin, matte and shiny materials. With #CocoaPowder (Coloro code 008—35—06), embrace this hue as a new dark with a transseasonal appeal and endless versatility within fashion. For interiors, tech and the sports and outdoor market, play into the premiumization of this shade utilizing metallic and glossy finishes. For beauty, use the vibrant hue of #GreenGlow (Coloro code 057—82—32) for fragrance, packaging and color cosmetics for a youth-led look. And, for sports and outdoor, tap into the trend of Nocturnal Living by using this color for sports equipment. Want to know more? Last week we hosted a webinar uncovering the A/W 26/27 Key Colors, showing how they can be applied across your industry. Luckily for you, it’s not too late. Watch the webinar recording here: https://lnkd.in/es8Yc2Ba 📷 Fendi, WGSN AI, WGSN AI, @sour.bicycles, Emilio Pucci, @nilufargallery, WGSN Street, WGSN AI, WGSN AI, @theluisbauer Where are you most excited to see these Key Colors come to life? Comment below 👇

Paris Fashion Week continues to pioneer themes of longevity, with core shades of Black with Black, Optic White and Neutrals dominating. Brought to you by WGSN and Coloro - The Color Code, we’re highlighting the five key hues emerging from Paris Fashion Week that are not to be missed.⁠ We’re all talking about Stella McCartney’s cloud-like Mini Dress, which was woven from recycled plastic bottles and caps. Using S/S 25 key colour Transcendent Pink and playing into our Hyper Hactic trend, this style taps into feel appeal by utilising colour, texture and volume. Dries Van Noten embraced a pretty #SmartenUp story with a #GentleRetro aesthetic showcasing the importance of transseasonal Dark Browns as an alternative to black. The punchy shade of Hyper-Violet was spotted Miu Miu for the #Summer Parka, showing the importance of using fresh levels of colour to make impact. For S/S 25, Panna Cotta has confirmed itself as a new neutral for the season across all cities, and this is no different in Paris. Seen at Chloe, this shade was used to bring a youthful mood to vintage, lingerie-inspired slips and camisoles with #NuBoheme styling.  Alexander McQueen embraces the core shade of Sea Kelp for an #ElevatedUtility story, balancing familiarity with silhouette newness.

How are we shopping and what informs how we make big purchases? In this episode of the Lives of Tomorrow podcast we’re discussing slow retail - where consumers are making more considered purchases especially when it comes to ‘big ticket items' for the home. The idea is simple, take your time to choose products you love and expect to continue to use for years to come. We look into consumers' top priorities and how this impacts the big purchases we make for the home. Listen here: https://lnkd.in/d6J_EcKf

Love it or loathe it, you can't miss it. Say hello to Green Glow, the final installment in our A/W 26/27 Key Colors lineup, presented by Coloro and WGSN. Sitting between yellow and green, Green Glow radiates and illuminates bringing to mind neon and infrared lights. This supercharged bright has a hypnotic quality which sparks feelings of both uneasiness and enthusiasm, fuelling a sense of escapism. Rallying into themes of Nocturnal Living, where more of life happens after dark due to record high temperatures and lifestyle shifts, we draw inspiration from colors that glow and are highly visible in the dark. Want to know more? Tomorrow, join us for an exclusive Coloro + WGSN webinar where a panel of color and trend experts uncover the five Key Colors for the A/W 26/27 season. Register now: https://lnkd.in/e4pJrFuy 🎨 Coloro code: 057—82—32 #ColorTrend #AW2627 #GreenGlow