When in Rome | B Corp™

I’ve gone full circle! ♻️ When in Rome | B Corp™ 🤝 Brakes UK Very excited that When in Rome | B Corp™ is going live at Brakes UK this week. Having spent 5 years there earlier in my career and learned so much from so many amazing people it’s great to now be a supplier! 🙌 To kick off we are at the Independent Sales Conference in Telford. If anyone at Brakes is going, please do go and check out our delicious, sustainable Italian wines.🍷 Huge thanks to David Ratcliffe for making this happen and Charlie Burton for the intro 🤝 #brakes #independentsales Jo Milner Neville Irani Richard Walker Nick Willis Stuart Smith

Thrilled to be working with Brakes UK, part of Sysco 💚 🍷

Enhanced rock weathering: A route to net zero wine? Did you know vines grown in basalt-rich soil are known for producing wines that are fresh, vibrant, and tangy (or "appealing acidity" for those in the know)? What’s even less known is that spreading crushed basalt and other rocks on agricultural land, like vineyards, can help remove greenhouse gases from the atmosphere. This process, known as Enhanced Rock Weathering (ERW), pioneered by UNDO and others, works like this: rainwater mixes with crushed rock dust, and the CO2 dissolved in the rainwater is converted into minerals released into the soil. Not only does ERW remove CO2 from the atmosphere, but it can also improve soil fertility, increase yields, and even enhance the taste of some wines! For When in Rome | B Corp™ , this is an exciting prospect. Deploying ERW across vineyards could significantly reduce the climate impact of our wines, potentially bringing us closer to Net Zero—a win for our customers, retail partners, and the wine industry as a whole. Our founder, Robert Malin, will be attending Blue Earth Summit next week. If you'd like to learn more about our plans to decarbonise the wine industry, come along and say hello, drop us a DM or comment below. Our calculations were done in collaboration with Carbon Cloud. #NetZero #SustainableWine #ClimateAction #Decarbonization #WineIndustry #EnhancedRockWeathering #CarbonCapture #CarbonReduction #BlueEarthSummit #ClimateInnovation

As someone who is usually a red wine drinker, I was pleasantly surprised by When in Rome | B Corp™ and their fabulous Pinot Grigio, encased in a paper bottle! During a weekly food shop with my partner, he was intrigued by the bottle's unique packaging and showed it to me. Little did he know that I was well aware of this brand from working with Robert Malin on London Packaging Week this year. Rob spoke on a panel on the topic of "Is it possible to achieve a premium feel with a high recyclability factor?" The panel explored the importance of presentation in the wine and beverage industry, emphasising not only the aesthetics, but also the crucial role of sustainability in preserving beverage quality while maximising environmental responsibility. I loved the look and feel of this bottle—it really stood out on the shelves with its minimalist design. What I appreciated most was how light it felt, almost as if the bottle was never-ending while I poured full glasses. 😂 I also agree with a sentiment shared on the When in Rome website - If you put premium wine in them, premium wine comes out. Well done to Rob and the team for converting this red wine drinker to a white wine drinker - I would definitely indulge again! #Packaging #WhenInRome #Sustainability #Wine #Beverages #BCorp

🎙 Really enjoyed this chat with growth specialist and drinks industry legend Chris Maffeo - especially when we discuss how our business When in Rome | B Corp™ reminds him of how his Uncle from Campania used to enjoy wine 🎧 Click on the link below and choose your favourite platform to listen and subscribe to the rest of his excellent content. Cheers 🥂

Could CO2 capture during fermentation make viticulture climate-positive? This is the question we explored at ARBOR Ales in Bristol. Their beers are not just delicious; they’re brewed with an innovative approach to carbon reduction. Arbor Ales is one of the first breweries in Europe to use DALUM Beverage Equipment's CO2 recovery system. This technology is saving them money, making them self-sufficient in CO2, and significantly reducing their climate impact. Our partners at Carbon Cloud have calculated that the climate footprint of our grape production is 0.35 kg CO₂e/kg—about a third of the total climate impact of our wines. However, grape fermentation naturally produces CO2 that is 99.9% pure and could potentially be captured, reused, or even mineralised. Challenges remain, particularly around the seasonality of wine production compared to beer. But with the wine industry producing nearly 100 million tonnes of CO2 annually—and emissions per litre actually increasing due to rising global temperatures—this emerging technology could be a game-changer. If successful, climate-positive viticulture could become a reality, bringing us one step closer to When in Rome | B Corp™ 's goal of producing Net Zero wine. 🍷🌱 #ClimatePositive #NetZero #WineIndustry #CarbonReduction #SustainableWine

We're delighted to have been selected to help launch Ocado Retail's challenger brand community - Ocado Roots! Having successfully used Ocado's platform to scale and innovate, we're excited to join fantastic brands like The Jolly Hog | B Corp , Bold Bean Co, LOVE CORN, Piccolo (Organic Baby & Toddler Food), TrueStart Coffee | Certified B Corp | Carbon Negative, Borough Broth | B Corp™, allplants | B Corp™ and The Friendly Chemical Co. in offering our time and expertise to support current and future emerging brands on Ocado. As a launch partner for our industry-first paper wine bottle, Ocado has a special place in our hearts and we're grateful for the opportunity to be part of this great cohort . #OcadoRoots #ChallengerBrands #SustainableBusiness #EmergingBrands #Innovation

We are incredibly proud to announce that we have been named a 2024 #BE100 company by Blue Earth Summit. This recognition highlights our commitment to driving change in the wine industry and supporting a more sustainable future. Blue Earth brings together leaders dedicated to inspiring, connecting, and acting for positive change. Through their events and year-round initiatives, they advocate for business as a force for good, transforming the world to benefit both people and the planet. We’re thrilled to be part of this movement and look forward to continuing our sustainability journey! 🍷🌍 #SustainableFuture #WhenInRomeWine #BlueEarthSummit #BE100

At When in Rome, our mission is to bring the authentic taste of Italy to customers—enjoying wine the way Italians do. The result? High-quality, delicious Italian wines that resonate with wine lovers across the UK. And it's not just us saying it—our customers agree! When looking at both star ratings and review volume, our planet-friendly canned wines consistently lead the pack, boasting the highest number of 5-star reviews. You can find our wines at Ocado Retail, Sainsbury's, Waitrose & Partners, and Asda, making it easier than ever to bring a little slice of Italy to your home, at a picnic, or a gathering. We’re proud to offer a product that combines sustainability with exceptional taste. Check out what our customers have to say about our top-rated wines.👇 *correct as of data collected 18 Sep 2024 #wine #branding #sustainability #innovation

🎉 Welcome to our new marketing campaign to celebrate the launch of the UK's favourite canned Pinot Grigio in the world's first paper wine bottle at Sainsbury's stores across the country 🇮🇹 THE quintessential Italian white wine. Floral and lemony, our Pinot embodies the spirit of Italian winemaking 💚 Sold in a paper bottle made by our friends at Frugalpac, our Pinot's packaging has a climate impact roughly 6x lower than any wine in a single use glass bottle and uses 4x less water 😍 The first fruit of a collaboration between Hannah McCreadie and Rhythm Studio, our new campaign underlines our Italian heritage and passion to bring the joy of drinking wine the way the Italians do to the world in the most environmentally sustainable way possible 🛒 p.s. Our Pinot is currently on sale Sainsbury's - fill your trolleys here: https://lnkd.in/eZVYJMBh