William Murray PR & Marketing

Our Explore campaign with the Norwegian Seafood Council - UK is making waves, inspiring consumers to enjoy more seafood while emphasising sustainability and versatility. 🐟 The omni-channel national campaign highlights the importance of origin and ease of cooking with Norwegian cod and haddock through engaging content, mouth-watering recipes, and inspiring seafood stories.  We’re helping NSC reach millions of consumers and drive consideration of sustainable seafood through: 💻 A paid national Meta campaign reaching audiences across Facebook & Instagram with compelling visuals and messaging 📰 National press adverts and recipe advertorials, encouraging readers to try delicious responsibly sourced seafood from Norway 🛒 Retailer activations at point of purchase with Asda and Sainsbury’s, including recipe barkers, aisle fins, trolley panels and digital screens Keep your eyes peeled for the October issues of Good Food & Delicious and the October & November issues of Olive – where our campaign will be making an appearance! #SustainableSeafood #ExploreNorwegianSeafood #NorwegianSeafood #WilliamMurray #FoodInnovation #OmnichannelCampaign #PRMarketing

Brilliant to see the report live ✨ It's been such a pleasure being a part of this.

The Contract Catering Magazine's StrEATfood Awards showcased the next wave of foodservice innovation, and we were there to soak it all in. 🌱 Vegan and vegetarian dishes were at the front and centre with crispy tofu stealing the spotlight as a key ingredient. 🍽 Creativity knows no bounds—think waffle cones packed with savoury fillings and charcoal burger bao that fuse diverse cuisines. 🌏 Caterers are upping their game with sustainable, plant-based options and prioritsing ethically sourced ingredients.   It’s clear: the future of foodservice is all about sustainability, bold flavours, and breaking the mould. 💥 #StrEATfoodAwards #HospitalityInnovation #WilliamMurray

Hello, October 👋 September was a powerhouse month at William Murray. Here's a little glimpse of what our team achieved on behalf of our clients:   🌶 We helped roll out Paulig PRO UK & Ireland's new Korean range, including a month-long collab with Bando Belly, using strategic messaging and engaging content to get the market excited about these great new products.   📊 We crafted an insight-driven consumer report for Délifrance, providing fresh data on pastry trends, and developing a targeted comms plan that positions Délifrance as experts in the bakery industry.   🎥 We led a high-energy content day for Kraft Heinz, capturing some mouthwatering visuals to bring its brand vision to life and drive engagement across channels.   🐟 We kicked off Norwegian Seafood Council - UK's Explore campaign, shaping a new wave of seafood inspiration to promote sustainable seafood and connect with key stakeholders.   💡 And we were sparking fresh ideas and making new connections at industry events including Propel Info Multi Club and The National Restaurant, Pub & Bar Show - the new name for Casual Dining & Bar Show.   Ready for what’s next! 💪 #WilliamMurray #FoodserviceMarketing #Hospitality #B2BMarketing #PRMarketing

What a fantastic way to bring the industry together to celebrate British Food Fortnight! Now in its 23rd year, British Food Fortnight has become a brilliant platform for showcasing the diverse and delicious food that Britain has to offer. Kudos to Brakes for merging this celebration with its Food Expo! The expo was buzzing with over 70 stands featuring food, drink, and the latest industry trends. I had the pleasure of attending a Love British panel hosted by Cathy Amos, with insights from Tim Radcliffe and Bryan Lygate and Fresh Direct (UK) A key takeaway? Suppliers need to tell their British story—consumers are hungry for more information on provenance and sustainability. Backing that up with solid data and transparency is crucial, especially as interest in topics like allergens, calorie labelling, and carbon footprints continues to grow. #BritishFoodFortnight #Provenance #Sustainability #Foodservice

That’s a wrap. Another insightful Casual Dining Show – now The National Restaurant Pub & Bar Show. Done. Brilliant to catch up with so many industry friends and check out the latest innovations. Functional health foods, high protein, plant-based and water with a twist definitely dominated. Plus show stands on wheels – busses, 4X4s, trucks and trailers*. Great to: 🧋Get a tutored tasting of protein-packed shake U-Fit with Tony Holmes [top tip, the white chocolate is a winner] ✨See team TUGO - Innovative Food Solutions go from strength to strength – kudos Matt Joblin and team Discover a MUCH cleaner alternative to [my secret obsession] Haribo – the brilliant SavvySweets [plant-based, natural colours and just 75 calories a bag]. Thanks for the introduction Gavin Hands And I couldn’t post without giving a shout out to the William Murray PR & Marketing team. Fab to see so much buzz around the cheeky Kraft Heinz Mayo Customs House station takeover - sharing brand messages with attendees before they reached the hubbub of the show. *Keep an eye out for Anita Murray’s post on maximising the trade show 👀 Martha Edwards Olivia Charles Laura Power

Hugely proud of team William Murray PR & Marketing at last week's launch of the month-long Bando Belly X Santa Maria collab featuring:   😋 X5 new Korean sauces from Paulig PRO UK & Ireland – Black pepper soy, fermented soy and chili paste, fermented chili sauce, chili and sesame seasoning and chili & garlic kimchi paste [check them out 👀 ] 🍔 A range of modern, flavour-packed K-food dishes, co-created by Santa Maria’s own development chef, Barnaby MacAdam, and Bando Belly’s founder, Naz Ramadan ☀ A garden packed with journalists and influencers enjoying a Korean-inspired feast ⚡ Discussion on the K-food trend and what it means for foodservice   Inspired! And off to book a flight to Korea … #journoevent #launch #PR Ari Angelides Rebecca McGuire Mimi-Clare Whelan Alex Binks 📸 by Hospitality Media

We joined Kraft Heinz at the Propel Info Multi Club sampling Heinz Tomato Ketchup, Heinz Mayonnaise and other sauces to nearly 400 delegates and operators, demonstrating the power of the Heinz brand. The day was packed with insightful sessions covering everything from market trends to leadership strategies—shaping the future of hospitality. 🌟   Key takeaways included:   - Karl Chessell from CGA by NIQ highlighted the growth in casual dining and the rise of localised events, which are driving the biggest year-on-year performance shifts. They also highlighted how mid-sized operators (5-24 sites) are experiencing a significant increase in outlets (11%) while others are remaining more stable.   - Alex Large & Tasos Gaitanos from Brother Marcus shared insights on staff retention, taking risks, and the challenges of maintaining company culture during expansion. They emphasised the importance of learning from mistakes and the crucial role of head office in preserving culture. With 5 sites now, they plan to expand to 9/10 sites in the next 2 years.   - Meghan Farren, MD of KFC UK & Ireland, talked about the magic in the cult of the brand and emphasised the importance of staying connected to culture by fostering creativity in marketing. She also revealed plans to open 500 new sites in the UK & Ireland in the next few years and celebrate their 60th anniversary next year.    It was a fantastic mix of learning, networking, and gaining invaluable industry knowledge. Huge thanks to the speakers for sharing their expertise.   #PropelMultiClub #KraftHeinz #HospitalityInnovation #WilliamMurray #IndustryLeadership

Is your business fully utilising LinkedIn? If not, you could be missing out on some golden opportunities. LinkedIn isn’t just any social network; it provides an ideal platform for trade marketing and sales teams to maximise brand reputation, create relationships and drive sales.   Read on to find out how you can unlock the power of LinkedIn: https://lnkd.in/ehzX2tFe #LinkedIn360 #Foodservice #Hospitality #B2BMarketing #LinkedInMarketing

Are you looking to reach and engage more buyers? Take a look at our new LinkedIn 360 programme, which is proving to be a really powerful way of generating live leads and getting your best content directly in front of your key buyers. In a nutshell, LinkedIn 360 is a collection of modules from content creation, organic and paid content promotion to social selling, online events, senior profile management and more. You can see an overview here: https://lnkd.in/efjuxkfH Or contact anita@williamurray.co.uk to share more detail. #LinkedIn360 #Foodservice #Hospitality #B2BMarketing #LinkedInMarketing