Women in Sport

Black History is more than a month📣 It’s an ongoing commitment, a call to action to learn and do more. We are proud to announce our partnership with eight leading sports organisations for a new research project to better understand the unique needs and experiences of Black British girls in sport. Our previous research has shown a startling disconnect - despite having the most positive attitudes enthusiasm and confidence toward sport among all ethnic groups, only 35% of Black British girls meet recommended activity levels. This disparity speaks to a gap in opportunity, resources, and support that we are determined to address. The findings from this study will be used to drive meaningful change across the sports sector to tackle the inequalities in sport and physical activity for Black British teenage girls. This work is being supported by British Cycling, British Rowing, England and Great Britain Hockey, England Netball, England & Wales Cricket Board (ECB), the Football Association, the Lawn Tennis Association and England Rugby Read more about the research here: https://lnkd.in/e-Thzwr4 #BlackHistoryMonth #BHM2024 #BHM

The system is failing midlife women 📣 By the time they reach midlife, women have spent years putting their needs last. It’s no surprise that 1 in 3 women aged 45-64 don’t meet recommended activity levels, according to Sport England research. This is particularly concerning during a time in women’s lives when they are facing menopause symptoms and potential health concerns, many of which sport can alleviate. But inactivity in midlife is not a choice, nor is it guaranteed. Our research shows that 84% of inactive women in this life stage want to be more active. The desire is there, but the support is not. That’s why we created the #TimeTogether campaign, which encourages mums and their teenage daughters to put themselves first and claim back their right to sport – along with the joy and freedom it can bring. Our research has shown that mums are girls’ biggest supporters when it comes to being active, and will often prioritise exercise IF it means their child will take part too. So, midlife women: grab your daughter, niece or a teenage girl in your life and get active together today – this is us telling you it is okay to put yourself first! 🔥 Take part today: https://lnkd.in/exGYgAsk #TimeTogether #ItsNeverTooLate

Meet Mum Emma and daughter Olivia, who are changing the narrative that bonding through sport is just for fathers and sons. From an early age, Emma has enjoyed fitness and says she can’t imagine her life without spor This has rubbed off onto her four daughters, growing up inspired by their mum, who has set a standard that you should never have to apologise for making time to do something you love. Whether you’re like Emma, or if you are looking to rediscover sport in midlife, joining forces with your daughter or a female relative is a perfect way to do it. Making new memories in a fun, judgement-free zone is a sure way to reclaim sport as something that fits into your life – and not the other way around. Find out how you can get involved: https://lnkd.in/exGYgAsk #TimeTogether #ItsNeverTooLate Places Leisure

A brilliant idea to foster male allyship in sport ⬇

✨MSA are supporting Women in Sport’s #TimeTogether campaign which is all about creating meaningful moments between mothers, daughters, and women of all ages – and at Muslimah Sports Association (MSA), we’re making those moments count through sport and physical activity! 💪🏽💫 We believe that every woman deserves a safe, supportive space to get active, build confidence, and have fun. Whether you’re trying out a new sport or bonding with your daughter on the court, MSA provides an environment where women and girls can thrive together. 🏀🤸♀️⚽️ From fitness sessions to team sports, our activities cater to all abilities and help foster connections, self-care, and community. 🌟 Join us and make #TimeTogether a priority for you and your loved ones – because when we move together, we grow together! 🤍 #MuslimahSportsAssociation #WomenInSport #ActiveTogether #SafeSpaces #MothersAndDaughters #Empowerment #Community

Sending good luck and perhaps more importantly, good weather, to our incredible supporter Zara Lachlan who sets off on Sunday to row from Europe to South America to raise money for our charity 🌤🚣🏽♀️

Meet the mum and daughter duo rediscovering their love of sport 🏃♀️ Mum Lauren and daughter Isabelle have recently become “treadmill buddies” at their local gym, on a shared mission to find joy in being active again. Isabelle, who once doubted she was good enough to try cross-country at school, noticed positive changes in how she feels about herself just weeks after starting to exercise in a safe space with her mum. Her mum Lauren was determined to help Isabelle build a better relationship with exercise than she had while growing up. And it’s working: now, her self-belief has skyrocketed, and she has even landed an offer to be on the school cross country team. Speaking about their #TimeTogether in the gym, Lauren said... “It’s lovely to be on the treadmill together with no distractions, just chatting together going at our own pace.” “It’s even more important now in a social media world where it’s easy to get lost in comparison.” Have you been inspired by Isabelle and Lauren’s story? Discover how you can get involved here: https://lnkd.in/exGYgAsk #ItsNeverTooLate #TimeTogether Places Leisure

#sponsorship #brandpartnerships It's time to start planning your entries for the 31st edition of the UK Sponsorship Awards - the premier awards for effectiveness and creativity in the brand partnership sphere. Everything you need is at https://lnkd.in/d45sMbY (register to access all information) but don't hesitate to get in touch if you need assistance - info@sponsorship-awards.co.uk. Winning tips are here https://lnkd.in/eDwhZ7Gr and wise words from our judging team here https://lnkd.in/euYQh6W5. Non-UK based campaigns are now welcomed in our new Global Sponsorship category.

When mums and daughters team up, they can change the world📣 Right now, teenage girls are facing unprecedented challenges —spiralling mental health struggles, social media pressures, and a world filled with uncertainty. As a result, girls’ worlds are becoming increasingly small. In one study, girls even said that their bedroom is “the only place in the world” where they feel safe. Shockingly, 4 in 10 girls who once loved sport are dropping out in their teenage years. But it doesn’t have to be this way. Sport gives girls resilience, courage, self-belief and a sense of belonging, and they need it more than ever. By being active with a trusted female relative, teenage girls can reclaim sport as a source of joy and connection. Our #TimeTogether campaign is about creating those opportunities. This October, join us and the movement of women and girls coming together to rediscover the joy of sport. Get involved today: https://lnkd.in/exGYgAsk #ItsNeverTooLate #TimeTogether

Mum appreciation post 🙏 48% of girls say their mum is their biggest supporter when it comes to being active – more than dads, teachers or even friends. This October, take part in #TimeTogether: the movement of mums and daughters, women and girls, who are putting themselves first and claiming back their right to sport and exercise. Mums, we can’t do it without you. In today’s turbulent world, teenage girls are becoming increasingly anxious, stressed and unhappy. Reclaim what is rightfully yours so you and the teenage girls in your life can experience the joy, fulfilment and lifelong benefits of sport. How to get involved: https://lnkd.in/exGYgAsk #ItsNeverTooLate #TimeTogether