Word on the Curb

Here's the play-by-play for our exclusive mixer with Colour Of Research (CORe) tomorrow: 6:00-6:30 PM –Welcome bevvys 6:30 PM – Welcome & Introductions 6:35 PM – 'Spectrum of Sentiments' - An Interactive Game  6:55 PM – Key Findings from the Getting Out Report 7:20 PM – Panel and Q&A session with Word on the Curb and Opinium experts 8:00-9:00 PM – More bevvys, beige buffet & mingling 📅 Date: Wednesday, 30th October 🕒 Time: 6:00 PM - 9:00 PM 📍 Location: Opinium One more sleep! See you guys there!

WE'VE BEEN SHORTLISTED FOR A TIKTOK AWARD 🥳 A lovely way to end the week with the news that our work with our good friends at The Open University and OMD UK has been shortlisted at the TikTok Ad Awards for 'Greatest Branding'! “Tackling Inequality Head On”, our gameshow Smartest In Their Space was recomissioned for another year with Season 2 welcoming new faces and formats. Teams mixed with content creators and Open University students battle it out over a number of rounds to be crowned with the Smartest In Their Space Trophy. It's an honour to have been shortlisted for work which sets to tackle inequality in higher education whilst driving entertainment value. Big love to everyone involved in the work and all those who have been shortlisted!

Over 100 MILLION global views and counting! On this day 10 years ago we released what is still one of our favourite project, the legendary video, 'What I Wasn't Taught In School'. The short film explores how a disgruntled student challenges their teacher on the poor teaching of Black History Month in schools during October in the UK. With a budget of less than £300, we simply wanted to create a video that educated ourselves, close friends and followers at the time, of the forgotten history that doesn't make it to the curriculums, workplace celebrations and conversations surrounding Black History Month. What occurred went beyond that expectation: 🌎 Global virality - 100M views from Suriname to South Africa (being naive, we didn't ident the video and it got ripped from our Youtube and put up on Facebook and Uncle/Auntie Whatsapp groups 📣 Action - off the back of the video, a petition was created to change the curriculum to better embed Black history. It got enough signatures to go to government - we all know what happens after that. 🗣 Legacy - every year since its release, we get messages from friends, family and our community expressing how the content was used in 'my kids assembly' or 'shown in my workplace'. Whilst the video was created in the early phases of our business journey, our ways of working remain the same (just scaled up). We sought insight from our friends on how they engaged with BHM and turned the insight into creative content with our edutainment framework. If you haven't seen the full vid search 'What I Wasn't Taught In School' on Youtube and have your notebooks at the ready. Big love to the powerhouse that is Samuel King for taking the vision forward and all the support we had in the background from the cast who did this for free to SOAS uni who let us use a lecture room on a weekend. We think this is the perfect meaning of #ReclaimingTheNarrative

If you missed our last webinar on How To Create Impactful and Authentic Black History Month Campaigns, and want to avoid the mistakes of a *certain* condiments brand 👀, the recording is now available to watch! Delivered by our Co-Founder & Managing Director Hayel Wartemberg https://lnkd.in/e_is7hXe

Come and deep dive into our Get(ting) Out Research findings in real life! Excited to open up our findings in the in-personsphere with our good friends at Colour Of Research (CORe). 📢 Explore the headline stat that 66% of young and first-gen immigrant Brits are thinking about leaving the UK. Join us on Thursday, 30th October at 6 PM as we delve deeper. We’ll be diving into the driving forces behind this trend, exploring why so many young and first-generation immigrant Brits are considering life outside the UK. Location: Opinium offices Followed by: Drinks & nibbles If you missed the webinar on this topic, and keen to see an insight into the conversations you can expect to hear on the day, click the link in the comments to view the recording of our webinar!

A big shout out to our very own Adesuwa Osewa for being selected to join The Future 100 Club, class of 2024! This is a select group of 100 individuals across advertising, marketing, tech, media and more, who have showcased disruption, innovation, courage and excellence through their work. We’re hoping joining this class also opens up Ade to a world outside of her daily porridge based breakfast routine 👀😂

WE’RE HIRING! Want to join our award-winning team? We have a couple of roles available 🫵👀 If you, or someone you know, is passionate about advertising, marketing and content creation take a look at the below roles. If they’re a bit of you, follow the instructions or tag someone in the comments. Full JDs available upon request. Senior Creative Producer (£41.5k p/a) - Full-time role - We’re looking for someone with experience in content creation and production, ideally in an online setting for a social channel or platform - Expertise in pitching creative ideas for branded content / commissions. - End-to-end production capabilities Freelance Account + PR Manager (£36.5k pro rata) - 2-3 days a week - We’re looking for someone with experience in account management, preferably in an agency setting - A strong portfolio and proficiency in PR and influencer management and relations - A good network of journalists and influencers. ❤️

Enjoyed or missed our last webinar? Come join us as we discuss 6 common mistakes to avoid in your Black History Month Campaigns followed by a live Q&A session! What You’ll Learn: 🚫 Things to avoid: 6 Key mistakes brands make when engaging with Black History Month that undermine authenticity. 📚 Brand Case Studies: Real-world examples of brands that got it right. 🔑 Strategic Recommendations: Actionable steps to help your brand engage meaningfully year-round.

Come join us for our first-ever live webinar next week where we will be diving into the big issues from our latest report ‘Get(ting) Out’ 🛫 Hosted by our Co-Founder and Managing Director Hayel Wartemberg who will be joined by our Co-Founder and CEO Ndubuisi Uchea and Associate Consultant Maryam Shabbir.

READ ALL ABOUT IT, READ ALL ABOUT IT! Young people want out of the UK ✈ The digital report for our Get(ting) Out insight study is officially out for download (details about how to get your hands on it are at the end of the post!) Nothing, could have encapsulated the phrase ‘The UK is bad vibes’ better than the violent riots, racially motivated attacks and online vitriol experienced up and down the country over the past weeks. Whilst the media has gone quiet, we're shedding more light on the stark findings we gathered. Our work was covered exclusively in The Independent, on BBC and across various social media outlets. Here are the key stats from the findings👇 🤑 44% said they have considered leaving the UK to have opportunities to earn more money with better paid jobs. 📉 39% stated that the cost of living crisis was a major factor. ❌ 28% voiced dissatisfaction with the current government as a key driver. 🏥 20% are seeking better healthcare abroad. 😔18% (likely to be a lot more now) voiced concerns over rising racial inequality as a reason for considering exiting the UK. We'll be sharing some of the individul stories across the next week but you can get access to them, and recommendations of how we can curb the trend, straight to your inbox. How? Comment 'Getting Out' and we'll send you a direct link to the full report straight to your DMs!