Word on the Curb

READ ALL ABOUT IT, READ ALL ABOUT IT! Young people want out of the UK ✈ The digital report for our Get(ting) Out insight study is officially out for download (details about how to get your hands on it are at the end of the post!) Nothing, could have encapsulated the phrase ‘The UK is bad vibes’ better than the violent riots, racially motivated attacks and online vitriol experienced up and down the country over the past weeks. Whilst the media has gone quiet, we're shedding more light on the stark findings we gathered. Our work was covered exclusively in The Independent, on BBC and across various social media outlets. Here are the key stats from the findings👇 🤑 44% said they have considered leaving the UK to have opportunities to earn more money with better paid jobs. 📉 39% stated that the cost of living crisis was a major factor. ❌ 28% voiced dissatisfaction with the current government as a key driver. 🏥 20% are seeking better healthcare abroad. 😔18% (likely to be a lot more now) voiced concerns over rising racial inequality as a reason for considering exiting the UK. We'll be sharing some of the individul stories across the next week but you can get access to them, and recommendations of how we can curb the trend, straight to your inbox. How? Comment 'Getting Out' and we'll send you a direct link to the full report straight to your DMs!

We're ecstatic to share that the Curb Team is continuing to grow as we announce the signings of Charlene Williams and Adesuwa Osewa... THERE WE LAND (we hope you know the reference 👀) With over 7 years in the media game working across out-of-home advertising, cinema, and radio, Char joins us as a Senior Project Manager. A class of 2022 Future 100 Club alumni and an active member of MEFA, Char is passionate about enhancing the development of Black, Asian and global majority talent to thrive in the media industry. When not working, you’ll probably find Char snapping away behind a camera as an 'amateur' photographer. Adesuwa joins us as an Associate Director. As a seasoned researcher, strategist and project manager, Ade has had a dynamic career centred around creative thinking, captivating storytelling and problem solving. Her work has helped iconic brands such as Nike, Estée Lauder, The Coca-Cola Company and Pinterest to become more consumer centric and strategically focused. Alongside this, her side hustle as a DJ means you can expect our office vibes to be on a hundred and if you need an RnB, Afrobeats or Amapiano mix, you know who to call! We're so excited to be joined by these two amazing humans 🧡

Today's words from the curb 🗣

Allow us to reintroduce ourselves, our name’s The Curb, Word on the Curb 🏆 We’re hoping you read that in the right blend of Jay-Z and James Bond. Last week we scooped up 5 awards at the #prosawards (sponsored by Google) having been nominated for 4, so as well as being audience engagement specialists, we can add rule breakers to our service offering. We won B2C Campaign Of The Year + Best Diverse Audience, Research and Planning for our Smartest In Their Space campaign with our good friends at The Open University (it was lovely to be able to share the evening with Clare, Rachel and Helen). We also picked up Highly Recommended Agency Of The Year and Founder(s) Of The Year. The amazing team at the Pros Awards obviously knew our co-founders would fight for who gets to keep the award, so they were kind enough to give them one each - hence the 5 trophies. Being loud about our work isn’t something that’s in our nature but…evolution. So over the next few weeks we’ll be sharing some case studies behind our award winning immersive insight and creative content expertise. Clients come to us in order to build credibility and confidence when engaging so-called ‘hard-to-reach’ audiences. We hate that term, and our work seeks to eradicate it from the face of the earth. A big thank you to the power house that is Elizabeth Bananuka and all the judges for putting on such a beautiful event with purpose at its heart, and for putting four big ticks next to our name. So what have we learnt 😂 It wouldn’t be LinkedIn otherwise… Last year we were up for 2 and came home empty handed so the lesson is…EMBRACE FAILURE. See you all in a couple of days where you’ll find out more about our ongoing work with The OU in edition 1 of ‘Our Work On The Curb’ (get it? 👀)

Two-thirds of young, ethnic minority Brits are considering escaping the country's 'bad vibes' ✈ Ahead of what’s been termed as the ‘immigration election’, we have been exploring a growing trend amongst ethnic minority groups in the UK who are looking to ‘Get Out’. Through quantitative and qualitative research with over 1,500 16-34 year olds, we investigated the reasons behind individuals wanting to leave, and how brands and the government can buck this trend to avoid losing up to £4.5bn in disposable income that these groups possess. Hit the link in the comments to visit the Get(ting) Out microsite...we hope you clocked the Daniel Kaluuya reference 👀 🍿

Ahead of this week's general election, we've been working on a special research project which we'll be sharing with the world tomorrow. Keep your eyes peeled 👀 #GettingOut

We’re bringing you the Cannes Lions International Festival of Creativity closing event you don’t want to miss 🍾 For a second year running, we've collaborated with our good people at blocks2bags to bring you Block Brunch. Last year we took over a yacht, this year, also alongside the team at Coldr, we'll be taking over WPP beach to host a vibey brunch with your favourite tastemakers and brand pioneers. From life drawing on the beach, to summer beats by Silvastone, DJ Qdex and more, and expert-led panel chats including with our COO Hayel Wartemberg in conversation with Darren Leon Mckoy (Dr. Martens plc), Tobi Demuren (LinkedIn) & Rob Reilly (WPP), we’ve got you covered! Come join us, Indvstry Clvb, @onetwelveagency, PLANTMADE, Nadia Lamaani, BlackCreateConnect and friends on the French Riviera.. #CollaborateDontCompete #CannesLions2024 Drop us a DM if you're interested!

As mental health awareness month has come to an end here are some headline insights from our community: 👥 A huge 86% of our transgender, gender fluid and non-binary community have attended therapy or counselling sessions for mental health concerns vs 49% and 32% of cis-gender female and male audiences. 🗣 Women are significantly more likely than men to confide in their friends about mental health concerns (56% vs 41%). 🤐 Our 25-34 year old cohort (40%) are more likely than our 16-24 year old cohort (30%) to seek professional help for their mental health challenges. 16-24 year olds are almost twice as likely than 25-34 year olds to 'handle things on their own'. If you want insights like these straight to your inbox every Friday, drop us a DM with your email address!

WE'VE GOT A MARKETING ACADEMY 2024 SCHOLAR! 😎 🎉 A massive shoutout to our co-founder and COO Hayel Wartemberg for being chosen as one of 30 top marketing professionals in the UK to take part in the 2024 The Marketing Academy Scholarship. Over the next 9 months, Hayel will be involved in an intense programme sponsored by the likes of Salesforce, Accenture Song, Bazaarvoice, BT Group, ITV, KFC UK & Ireland, Mars, and PHD. We couldn't be more proud of the clown 🧡

It’s never too early to start learning about executing quant research projects 🤓 A big thank you to our very own Dr. Maryam Shabbir for delivering the second talk in our new monthly inspo sessions. Maryam delved into decoding quantitative insights and how to be effective and fit-for-purpose in the age old industry. She explored: 🗑️ The right question: rubbish questions lead to rubbish answers, what are the best ways to ensure the respondent feels comfortable enough to self-report. Don’t assume knowledge. 🗣️Which response options should you allow: when should you use dichotomous, numeric or likert scales and when does adding ‘other/prefer not to say’ options benefit/hinder the respondent. 📖 What’s the story behind the data: how interpreting data tables is more than just headlines. What are the significant differences amongst different demographics and what should be done with that information. A big thank you to Maryam for sharing her expertise and wisdom with the team. If you’d like to engage in WOTC quant surveying and hear from 1,000 16-34 year-olds on a weekly basis, drop us a comment or a DM to find out more✌️