Ever thought you had to work in B2C PR to be creative? Well, we spoke to the head of our business team, Jessica Heaney to ask her about being creative in the world of B2B PR and comms. Jess says: 'There's a common misconception that B2B PR lacks creativity—often dismissed as just whitepapers and round tables. But let's set the record straight: B2B PR can be just as creative, if not more so, than B2C PR. In B2B, the products and services we promote may not be "sexy" in the traditional sense. We aren’t always working with flashy consumer goods. But this is exactly why creativity is essential. In many ways, B2B requires even greater innovation and inventiveness. The stakeholder pool is often smaller, and this means our campaigns need to be even more memorable and unique to cut through the noise and make a lasting impact. Creativity in B2B PR isn't always about staging grand stunts or flashy events; it’s about crafting compelling narratives and finding new ways to engage and resonate emotionally with stakeholders. It’s about thinking outside the box to highlight what makes our clients truly stand out.' So, let’s redefine what we mean by creativity in PR. It’s not just about being "all singing, all dancing"—it’s about being smart, innovative, and finding inventive ways to get our clients noticed. #B2BPR #CreativityInPR #PRStrategy
Words + Pixels
Public Relations and Communications Services
Helping game changing companies grow + disrupt their industry through impactful storytelling. CIPR Excellence Winners.
About us
Words + Pixels is an award-winning specialist PR agency for high-growth disruptors. And just like the brands we partner with, we’re changing the game by challenging the PR landscape to tell the stories of innovative companies. If you’re a challenger brand looking to get heard, drop us a line at hello@wordsandpixels.co. We can’t wait to tell your story.
- Website
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https://bit.ly/3w7q4lC
External link for Words + Pixels
- Industry
- Public Relations and Communications Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2020
- Specialties
- Public Relations, Startups , Scaleups, EdTech, TechPR, Communications , B2B PR, Consumer PR, Marketing , High growth , Strategic Communications, FinTech, MarTech, Message Ideation, Corporate Messaging, Internal Comms, Crisis Comms, Product PR, Founder Stories, and Brand Communications
Locations
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Primary
London, GB
Employees at Words + Pixels
Updates
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Last week, John Ramsay from Social-Ability delivered Dementia Awareness Training for the Words + Pixels team. Working with Social Ability, we're able to see and promote the vital work that they do to help improve the lives of those living with dementia, and as 1 in 11 people in the UK have dementia according to the NHS, it's more than likely we will all be able to benefit from the training John provided to support a loved one. Huge thank you to John and the Social Ability team for taking the time to deliver the invaluable session! 👏
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Today, we've given £10 to every Pixel to donate to a charity of their choice in celebration of International Day of Charity. One of the core values here at Words + Pixels is to be passionate - driven to make a difference, that's why we've encouraged the team to make a contribution to a charity that's close to their hearts!
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It's always a huge win when you land a piece of coverage with your client's name in the headline, but when it's the first word of the headline... it's pretty special! And that's exactly what Jasmine secured for our client CORE in Forbes. Check it out below 👇 https://lnkd.in/eDvRC64T
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Have you heard that Flo Health Inc. has just announced its Series C funding of $200 million? This is a huge moment to celebrate in FemTech since it's the first purely digital business to achieve unicorn status!
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As Taylor Swift closed out eight (!!) nights at Wembley Stadium last night, we thought it only right to share coverage secured for our client Blacklane by our resident Swiftie, Ciara. Read more below to find out everything you need to know about how to get the most out of a Taylor concert - including how to travel to Wembley in style ✨ https://lnkd.in/evBysnSf
Everything to know about attending Taylor Swift's Eras Tour in London including new times
hellomagazine.com
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When your team grows by over 50% in one year, new agency pics and headshots are a must... Big thank you to Matt Bramston for our new snaps 📸 You can meet the Pixels here: https://bit.ly/3M5shTr #PRteam #PRagency
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Say hey to Emmanuella W+P's newest account intern! After hosting Emmanuella and the rest of the Taylor Bennett Foundation cohort for a session with our team just a few months ago, we're excited to have her back! Emmanuella is a recent MSc Public Policy graduate from the University of Bristol. She enjoys the versatility the world PR offers and is eager to learn more about the industry 🙌