Working Knowledge was founded in 2004 to bridge the gap between education and the workplace. Too much talent, young and old, is being wasted in dead end jobs and zero hours contracts or indeed an education that is not properly preparing people for a career. This isn’t good for the individual, nor is it good for businesses and the UK economy. At Working Knowledge, we passionately believe that businesses limit their growth potential unless they engage with the energy, innovation, creativity and talent within their workforce. And to do this, employees must be given the training opportunities to shine. Training needs to step beyond the textbook or the static classroom environment and instead be deeply practical, business-focussed and driven by results. With our team of experienced marketing practitioners, we have co-designed and now deliver a unique Digital Marketing Apprenticeship. We also work within the education sector to give young people the step-up they need to launch their careers. Though we have worked in this area for over 15 years, we continue to be surprised and blown away by the incredible talent and tenacity demonstrated 16-19-year-olds still in education. We provide FE Colleges with consultancy and training to build stronger links with local employers who can help shape the curriculum, provide work placements, share career insights and open doors to employment. Everything we do is underpinned by a deep understanding of what motivates and drives a young workforce and also how the education system and the young people it serves can benefit from employers.
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Bristol, Bristol BS2 8PE, GB
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We are looking for our next Digital Marketing Apprentice to join the #SearchSquad here at Evo. Working with the incredible Working Knowledge, we would love to help a newbie get the training they need to get well-rounded digital marketing learning, both on the job and in a (virtual) classroom. If you know anyone in the Taunton+ area looking for a step into the wonderful World of PPC, give me, Andrew Finn or Olivia Baines a shout.
Working Knowledge is a Finalist in the Apprenticeship Provider of the Year category at the British Training Awards 2024! 🎉 We are amongst a shortlist of some very prestigious and well established companies, more than 10x our size and with decades more experience of apprenticeships than us! We are incredibly proud of the marketing consultants that make up our training and coaching team and whose dedication and skills are second to none. And we are equally proud of all the apprentices and clients, past and present, that have helped make our Marketing Academy the success that it is. 💪 Join us in celebrating this milestone as we continue to build and grow amazing in-house Marketing Teams for equally amazing owner-led small businesses. #SmallBusiness #BritishTrainingAwards #ApprenticeshipProvider #ProudMoment #WorkingKnowledge #MarketingApprenticeship #MarketingTraining
Last Friday, we were delighted to welcome guest speaker Adam Margolin to our Friday webinar. Adam Margolin has over 20 years of marketing experience, having worked with companies such as Spa and McColl's Retail Group before starting his consultancy in 2016. Throughout his career, Adam has crafted successful marketing strategies for a diverse range of clients, from top-tier FTSE companies to ambitious start-ups and non-profit organisations. In our session, Adam focused on how to leverage LinkedIn to its fullest potential. Some of the takeaways from Adam’s webinar were: 1. Optimising Your LinkedIn Profile: Ensuring your profile is complete and professional can increase your visibility and engagement significantly. This includes a high-quality profile picture, a compelling headline, and a detailed summary. 2. Growing Your Network: Building connections on LinkedIn is vital. Adam emphasised the importance of connecting with people you know, joining relevant groups, and following industry influencers to expand your reach. 3. Engaging with Content: Regularly interacting with content through likes, comments, and shares helps keep you active and visible on LinkedIn. Adam recommended the 3-2-1 method: liking three posts, commenting on two, and sharing one piece of content daily. Thank you, Adam, for sharing your insights and expertise with us. Your practical tips on maximising LinkedIn's potential are invaluable! Our webinars are an integral component of the Working Knowledge Marketing Academy, offering our apprentices the invaluable opportunity to expand their network with experienced marketers and delve deeper into their marketing projects with guidance from industry experts. If you're passionate about marketing and interested in sharing your knowledge as a guest webinar speaker, we'd love to hear from you. #WorkingKnowledge #DigitalMarketing #Apprenticeships
Struggling to see the value a Marketing Apprentice could bring to your business? There’s really not much you can lose from hiring a Marketing Apprentice through Working Knowledge, but a whole lot you can gain. Your apprentice will be empowered to take the reins on your marketing tasks from day one, helping to ensure that you and your business are consistently positioned as the expert in your field with a marketing strategy that works. But don’t just take it from us. Hear from one of our apprentices, Matt, to see just how much value you can expect to see should you hire a marketing apprentice through Working Knowledge. Want to get started? Schedule a call today. https://buff.ly/3xOxU4h
Last Friday, we were delighted to welcome guest speaker Dave Plunkett to our Friday webinar. Dave Plunkett is a referral and partnership specialist who speaks, trains, and coaches business owners on how to harness the power of referrals and strategic partnerships for growth. Dave has developed hundreds of partnerships. He had grown his own membership organisation to 2000 members almost entirely through referrals and strategic partnerships, before providing access to the SME market for global brands such as Regus & Volvo, reaching nearly 1 million business owners along the way. Some of the takeaways from Dave’s webinar were: 1. Human Connections Drive Referrals: Building personal relationships in business leads to more positive experiences being shared, which boosts referrals. 2. Regular Referral Practices Boost Engagement: Making referrals a regular part of business keeps customers interested and consistently brings in good leads. Dave explained who you should ask for a referral, you can watch the clip here: https://buff.ly/4dCOvbO We are incredibly grateful to Dave for sharing such valuable insights and inspiring our apprentices. Thank you, Dave! Our webinars are an integral component of the Working Knowledge Marketing Academy, offering our apprentices the invaluable opportunity to expand their network with experienced marketers and delve deeper into their marketing projects with guidance from industry experts. If you're passionate about marketing and interested in sharing your knowledge as a guest webinar speaker, we'd love to hear from you. #WorkingKnowledge #DigitalMarketing #Apprenticeships
Can you see the benefits of hiring a Marketing Apprentice, or using apprenticeship funding to up-skill an existing employee, but can’t see past the daunting task of drowning in confusing funding applications? We get it. The thought of sifting through what feels like endless application forms can make the process feel like more trouble than it's worth. It’s one of the reasons we take the hit and handle all of this for you. At Working Knowledge, we're all about making your journey to accessing government apprenticeship funding as smooth as possible – because we know just how much work it can be for a business like yours. Our dedicated team handles all the admin for you – we will complete your paperwork on your behalf and guide you through every step. Meanwhile you can focus on what really matters... Ready to say goodbye to funding paperwork woes and grow your business with hassle-free gov funding to build your in-house marketing capability? 📞 Schedule a call today > https://buff.ly/3xOxU4h #WorkingKnowledge #DigitalMarketingApprenticeship #Apprenticeshipfunding #marketingapprentice
Last Friday, we were delighted to welcome guest speaker and Working Knowledge trainer Bob Caren to our Friday webinar. Bob Caren is a communication consultant who speaks, trains and coaches people in all the different ways they can have more impact with their communication. Before that, Bob was the marketing director of a multinational children's clothing, toy and equipment retailer. His session covered a range of marketing concepts and theories that apply to online and offline business. It included how marketing supports the vision and objectives of the business, it also highlighted the importance of marketing understanding throughout an organisation to maximise the impact with customers and clients. Bob also spoke about the importance of brand values; you can watch the clip here: https://buff.ly/3y8uJop We are incredibly grateful to Bob for sharing such valuable insights and inspiring our apprentices. Thank you, Bob! Our webinars are an integral component of the Working Knowledge Marketing Academy, offering our apprentices the invaluable opportunity to expand their network with experienced marketers and delve deeper into their marketing projects with guidance from industry experts. If you're passionate about marketing and interested in sharing your knowledge as a guest webinar speaker, we'd love to hear from you. #WorkingKnowledge #DigitalMarketing #Apprenticeships
Working Knowledge Marketing Apprentices make real differences in the businesses they join. But don’t just take our word for it! Hear from Jules Mittra, Founding Director of In & Beyond Bath on the impact hiring an apprentice through Working Knowledge has had on his business. “I’m in a place where everything is moving forward the way it should. I’m at peace with everything. No more sleepless nights worrying about what to do next, or questioning my decisions. I’m very confident that we’re moving forward the way we should, thanks to having a marketing apprentice with Working Knowledge.” Working Knowledge marketing apprentices come equipped not just with skills but also with a mindset to excel and drive businesses like yours forward. No more second-guessing - just clear, confident actions that lead to success. 🚀 Ready to join the hundreds of other successful business owners who are advancing their companies with our expertly trained marketing apprentices? Schedule a call today > https://buff.ly/44e1Z9E
Last Friday, we were delighted to welcome guest speaker Paul Buck to our Friday webinar. Paul is currently the Managing Director at Evorio, where he passionately assists companies in growing by delivering CRM solutions that connect people, data, and processes. In his insightful presentation last week, Paul focused on the transformative potential of Microsoft Copilot in business environments. Here are some of the key takeaways from his presentation: Adaptability Boosts Efficiency: Leveraging new technologies like AI not only enhances efficiency but also ensures that businesses remain competitive in the digital age. AI Champions Drive Adoption: Designating AI champions within organisations can significantly increase the adoption and practical application of new technologies, thus boosting overall productivity. Continuous Learning Spurs Innovation: A commitment to regular learning and engagement with AI technologies fosters personal development and continuous business innovation. We are incredibly grateful to Paul for sharing such valuable insights and inspiring our team. Thank you, Paul! Our webinars are an integral component of the Working Knowledge Marketing Academy, offering our apprentices the invaluable opportunity to expand their network with experienced marketers and delve deeper into their marketing projects with guidance from industry experts. If you're passionate about marketing and interested in sharing your knowledge as a guest webinar speaker, we'd love to hear from you. #WorkingKnowledge #DigitalMarketing #Apprenticeships #copilot
What's on the curriculum? Effective marketing starts with knowing your audience. Who are your customers? What do they need, and how can their desires shape your marketing strategies? It sounds straightforward enough, but many businesses struggle to nail this crucial component. The result? Wishy-washy marketing that fails to deliver. We get that it can be tough to pinpoint – which is why we kick off our Marketing Apprenticeship with a module dedicated to understanding your audience so businesses like yours can get the help they need to get this right. Our module "Understanding Your Audience – How to Identify the Right Customers” covers: 🌟 Marketing Foundations: so your apprentice can learn the basics of marketing. 🌟 Introduction to Branding: we’ll teach your apprentice the tools to build a brand that connects with people. 🌟 Researching Your Audience: get the insight needed on how to gather and use information about your customers. Our curriculum covers every essential digital marketing skill your business needs to thrive, so your marketing apprentice can help you deliver real, tangible results from the get-go. They won’t just learn about theories; they’ll learn how to use them. We'll show you how to map out customer journeys, create messages that resonate, and really understand what your audience needs. Read more about our curriculum and how it can supercharge your business marketing efforts on our website > https://buff.ly/3UIvcql