Yonder Consulting

Successful brands don’t shoot ‘straight from the hip’. Nor do they create a brand in a vacuum. Their secret? Real world customer insights that analyse trends, dip deep into cultural shifts and tap what’s new and emerging to create future-proof brand strategies. Blend this insight with imagination and you’ve got a recipe for success… Our resident expert Camilla Cooper tells us more. #customerinsight #brandstrategy https://lnkd.in/ezmfhuCM

🇺🇸🗳️ As the US Presidential election draws near, Yonder’s Will Clothier joined a powerhouse panel at last week’s BBC News event, exploring what drives the political and social landscape in the US today. Using Yonder’s Clockface model, Will shed light on polarisation, the evolving media environment, and strategies for engaging news audiences.    Alongside influential voices in the industry, including Deborah Turness (CEO of BBC News), Justin Webb (BBC News presenter), Chris Mason (BBC Political Editor), Mark Landler (London Bureau Chief of The New York Times), Tim Stanley (journalist and historian), and Marianna Spring (BBC Social Media Investigations Correspondent), the conversation underscored the urgent and complex challenge of fostering media trust in today’s world - a sentiment echoed in our recent research that found 55% of Americans struggle to trust the news.   Read more about our findings here: https://lnkd.in/ezJVje6B and discover what Clockface can do for you: https://lnkd.in/ew-thUDE

How relevant will today’s banks be tomorrow? Banks like HSBC are starting to realise that to stay relevant in the modern world, they need to treat their customers as real people with real issues. And if financial institutions need to have a purpose beyond providing a financial product, what could other businesses learn from this? Our expert Simon Taylor talks financial inclusion. #futureofbanking #customerdriven https://lnkd.in/eFCcr7-A

Are the days of data-led, customer-centric thinking over? We can’t find tomorrow’s answers by asking today’s questions, says Tom Wormald. It’s a given that truly understanding your customers is the key to success. But in today’s dynamic global consumer landscape, brands must move beyond traditional data-led approaches to tap real opportunities for customer-driven growth. We need to ask new questions; to think differently about a world that’s always changing. If we let customers inform business strategy, this is the most direct route to achieving continuous evolution and customer-driven success. Dare to play with the data. https://lnkd.in/eUu2B_cM

Could Shein’s IPO restrict potential for meaningful customer-driven growth? If the IPO locks them into a model of delivering affordable items quickly, it permanently limits their market to customers who strongly prioritise low price over sustainable and ethical practices. If the IPO offers flexibility and room to invest in different business models, it will allow the company to reach new audiences and grow beyond where they are now. Tom Wormald shares his thoughts. https://lnkd.in/eKf7FvMj

Looking for your 'je ne sais quoi'? Meet Mayrlife Altaussee, the renowned Austrian medical health resort with a global cult following, including none other than Rebel Wilson. Embarking on an exciting new chapter for their business, they needed a fresh identity - and we were ready to get stuck in! By interviewing their most loyal guests, we uncovered what makes Mayrlife truly special. From there, we created a new name, crafted a visual identity, and launched a brand campaign that sparked record-breaking bookings and a temporary booking system shutdown… oops! Ready to discover your special something? ✨ https://lnkd.in/eQ8iZ4Nh

Culture can be an asset, or it can be a risk. The right culture ensures efficient strategic execution, magnetises talent, accelerates innovation and gets change to stick – quickly, and for good. Get it wrong, and your business will suffer. So how do you navigate this kind of challenge? It all starts with Culture Magnet… #CompanyCulture #CultureMagnet https://lnkd.in/exhDWN-c

We’re thrilled to be part of Asia Pacific’s leading and most influential hotel conference this year! If you’re attending HICAP next week, be sure to check out: ✨ Our President and hospitality guru, Manfred Abraham, in Session 10, diving into the world of brands, brands, brands. Manfred will be sharing invaluable insights drawn from his unmatched experience partnering with brands across the hospitality industry. 💎 Join Nitin Das Rai in Session 16 as he explores what luxury means today. Are there common physical features and services that define luxury? How do luxury hotels and resorts in Asia Pacific compare to those elsewhere in the world? And so much more, featuring an incredible panel of experts from Pan Pacific Hotels Group, Radisson Hotel Group, HYATT Hotels, Capella Hotels and Resorts, and Sunset Hospitality Group. Don’t miss out—see you there! https://lnkd.in/fMA3bwr

As #ParisFashionWeekSS25 came to a close last week, we’re reflecting on the industry’s obsession with ‘the next big thing’ as a future-proof strategy. But how can brands strike the right balance between embracing newness and driving meaningful, sustainable transformation? Here’s Naomi O'Donnell's take… https://lnkd.in/e_KtaDEW #fashion #brand #strategy

🗝️ Moving from culinary excellence to luxury hotel stays, the Michelin Guide is setting new standards in luxury hospitality by awarding ‘keys’ to 123 hotels in the UK and Ireland for the first time ever. With iconic names like Claridge’s and The Savoy alongside rising stars like The Newt, it’s worth asking: how will this impact the industry, and was it really necessary? Our hospitality experts Camilla Cooper, Dougie Hastings, and Manfred Abraham share their thoughts here: https://lnkd.in/ebPNmwvb