Zag

Big project. Big moment. Big shout out to the team at EE and our team at Zag Zag

We are excited to announce that our work with the incredible EE team has won Gold at the Brand Impact Awards. While we enjoy this brilliant golden moment, we recognise all the moments that came before it, all the fantastic talent across EE and Zag that have worked together and the sheer ambition of the EE leadership team for wanting to make this a reality.  A massive thank you to Marc Allera, Christian Barrou Thrane, Peter Jeavons and Jason Wood for their continued support. Our gratitude and a special shout out also to the amazing agency partners, starting with Saatchi & Saatchi, who have brought the new brand to life for customers in beautiful ways.

It was great to collaborate with the talented teams at A+E Networks EMEA on their Crime+Investigation brand refresh. We appreciated this true pioneer in the space recognizing the need to move things forward; enabling ZAG to explore creative routes that celebrate their brand heritage, while enabling cut-through in a time when so many competitors are attempting to catch up with the Crime+Investigation brand. Zag Hearst Networks EMEA #BrandDevelopment

Fans are not what they were before. More active, diverse, creative, normalised and passionate, modern fans are not just spectators, they are agents shaping today’s culture. Especially within sports and entertainment, we see modern fans generating their own fandoms, innovating the behaviours and culture to rewrite the rules of engagement. For brands, this means one thing: evolve or be left behind. Are brands aware of the commercial and cultural value of the modern fan? Are brands aware of who their fans are and the broad spectrum of fans they have? Are brands proactive or reactive in appealing and engaging with the modern fan? Diving deeper into the dynamics of modern fan culture, we share three ways to help build a brand around the modern fan. #ModernFans #SportsFan #FanEngagement #MakeNewReality #YouTubeCultureAndTrends

A truly raw, wild and real week at the Open, masterfully orchestrated by the exceptional team at The R&A. Heartfelt congratulations to Kelly Laskiewicz, Marie Morrison, Miller Cornelius, Georgina Lewis, Paul Sutcliffe, Connor Wells, Matt Tomlinson and all those who contributed. Witnessing Xander contend with the elements to secure the Claret Jug was remarkable and underlined the brand positioning of this unique championship for the second consecutive record-breaking year. The Open. Forged by Nature. See you at The 153rd Open at Royal Portrush for more Moments of Magic.

🔍 Unpacking the election: ZAG's early POV With the election campaign into its second week, it felt right for our very own Anthony Mason to approach the small task of providing a POV on the main political parties, from a strategic standpoint. ZAG’s mantra on the world, is that all new growth, should be approached with 3 lenses: 1. Proposition - what is the unique ownable value which you can create for your customers? 2. Brand - who are you, what is your personality, and how does it come across? 3. Go-to-market - how can you acquire consumers, at as low cost of acquisition as possible? We’ll look at the main political parties and examine their strategy, how they are positioning themselves, and discuss any decisions they are making across these 3 elements. #Election2024 #PoliticalAnalysis #ElectionInsights #GrowthStrategy

🔍Are your propositions truly driving success? Whether you are leading a startup or managing a multinational company, having a strong proposition is pivotal in outlining the benefit of your product, business or brand to customers. Crucial from the outset in designing new products and services, activating a new brand positioning or defining your employee experience, knowing what makes a market winning proposition and diagnosing the effectiveness of a proposition is key. In our latest article ‘5 key ingredients for every strong proposition’, we highlight the key elements that make a proposition truly effective. Whether you’re fine tuning or building a proposition from scratch, these insights will guide you to building concrete and genuine business results. #ValueProposition #BusinessStrategy #BrandBuilding #BrandManagement #MakeNewReality

We are very proud to announce ZAG's role in bringing another big idea to reality. The first Finance of Tomorrow - FoT event is happening on 12th to 14th of August, in Rio at the fantastic Museum of Tomorrow. ZAG has always looked to push the boundary when it comes to financial services and emerging new opportunities. It was a natural choice to become a founding partner of FoT, helping develop the brand and support the creation of this venture, from a nice idea to bringing together 60 speakers over 3 days with 400+ VIP guests, all helping define the finance of tomorrow, together. For more information please see https://lnkd.in/ePmuZXud and hope to see you in Rio. Gavin Littlejohn Sonya Cunningham Marco Araujo Bianca Salles Bianca Lopes #Fintech #Innovation #EmbeddedFinance

We are very proud to announce ZAG's role in bringing another big idea to reality. The first Finance of Tomorrow - FoT event is happening on 12th to 14th of August, in Rio at the fantastic Museum of Tomorrow. ZAG has always looked to push the boundary when it comes to financial services and emerging new opportunities. It was a natural choice to become a founding partner of FoT, helping develop the brand and support the creation of this venture, from a nice idea to bringing together 60 speakers over 3 days with 400+ VIP guests, all helping define the finance of tomorrow, together. For more information please see https://lnkd.in/ePmuZXud and hope to see you in Rio. Gavin Littlejohn Sonya Cunningham Marco Araujo Bianca Salles Bianca Lopes #Fintech #Innovation #EmbeddedFinance

🧐Is your brand proposition robust enough for early-stage growth success? We understand that amidst your never ending to-do list as a founder, your brand can sometimes fall to the bottom. But we’re here to make the case that defining a clear brand proposition is crucial - it’s more than just marketing, it’s your secret weapon to unlocking commercial success. It’s about setting a strategic direction that resonates with investors, employees, existing and future customers, and distinguishes you from the competition. We’ve laid out five compelling reasons why your Series A business cannot afford to overlook the importance of your brand proposition. Discover how a well-crafted and robust brand proposition can be your ultimate asset to early-stage growth. #SeriesA #StartUp #BusinessStrategy #BrandBuilding #BrandProposition #VC #MakeNewReality