Zonal

💘 Valentine's Day is just over a week away! But is your booking system equipped to manage last-minute reservations for key dates and special occasions? Research reveals that special occasions account for over 1 in 10 hospitality venue visits and nearly a quarter of total drinks spend. It's clear that consumers wishing to celebrate an occasion could certainly help boost your bottom line. Zonal's 𝗲𝘃𝗲𝗻𝘁 𝗯𝗼𝗼𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗽𝗿𝗲-𝗼𝗿𝗱𝗲𝗿 𝘀𝘆𝘀𝘁𝗲𝗺 helps operators to build streamlined booking journeys, packages, and optional extras to upsell, and even provides guests with a dedicated portal allowing them to view and manage their bookings! ➡️ For more detail on the above benefits and much more, visit: bit.ly/eventsbookingsystem #ZonalUK #ValentinesDay #HospitalityTechnology #Technology #HospitalityUK • Stat via CGA by NIQ's 'Special Occasion Report'

What an incredible line-up! See you all at the KAM Insight Leased & Tenanted Pub Spotlight next week. #ZonalUK #HospitalityTech #LeasedTenantedPubSpotligh

🎯 What will customer loyalty look like in 2025? By Kara Purves, Group Marketing Director, Zonal. Loyalty was a hot topic in hospitality last year, and it’s only gaining momentum in 2025. With nearly 1 in 3 customers likely to switch venues they choose to be loyal to, hospitality operators must rethink their strategies to retain and engage their guests. 𝗞𝗲𝘆 𝘁𝗿𝗲𝗻𝗱𝘀 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗹𝗼𝘆𝗮𝗹𝘁𝘆: 🔄 Changing Consumer Habits: Younger customers (18-44) are seeking more variety, while older customers and parents value familiarity and consistency. Therefore a bespoke approach is essential to cater to these diverse needs. 💡 Loyalty Schemes That Work: Our research shows nearly half of consumers prefer members-only pricing. Simplicity, transparency, and eliminating upfront costs are critical to driving adoption. 📬 Power of Personalisation: 90% of consumers are open to joining loyalty programmes, and 73% want to hear about deals from their favourite venues. Tailoring communications to audience preferences – whether through email, social media, or text – is key. Ultimately, loyalty isn't just about retention, it’s about turning guests into advocates. By combining exceptional in-venue experiences with data-driven insights, venues can build lasting connections and thrive in a competitive landscape. 👀 Read the full article here: https://lnkd.in/e-FMRwsu #ZonalUK #HospitalityTech #Loyalty #2025Trends #HospitalityTips

Zonal's Support Teams and Account Managers kicked off the new year by visiting customers and supporting service teams across the UK in January. 🌸 Visiting Rick and the team at The Florist (The New World Trading Company) in Watford 📋 Zonal Menu Manager training at No.29 (Darwin & Wallace) in Battersea 🧑💻 Talking new tech at Blazers Bar & Bennetts Restaurant (The Wrightington Hotel, Health Club & Spa) in Wigan 🚐 Snow and storms don't stop us! Site visits in Glasgow, Glentress and Stirling ⚓️ Visiting the Hope & Anchor (St Austell Brewery) in Devon #ZonalUK #HereForYou #WeAreHospitality #EPoS #HospitalityLife #HospitalityTech Jay Franco BSc (Hons), Charlotte Lay, Gary Williams, Kieran White, Phil King

🙌 Team work! By connecting Tenzo's powerful analytics with our leading POS system, shared customers can... • Gain a 360° view of their business • Streamline operations • Boost profitability Read Tenzo - Restaurant PerformanceOps case study below!

Did you know that 90% of the most-booked dates for 2024 were Sundays? With Mother’s Day, Father’s Day, and Easter Sunday leading the charge, it’s clear that Sundays are the day for dining out and celebrating. 𝗙𝗮𝗰𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟭𝟬 𝗯𝗼𝗼𝗸𝗶𝗻𝗴 𝗱𝗮𝘁𝗲𝘀: ❤️ Valentine’s Day and the Saturday before Mother’s Day are the only non-Sundays in the top 20. ☀️ Over 50% of all Sunday bookings happen at lunchtime. ⏰ People love a last-minute plan! On Sunday 26th May, nearly half the bookings were made on the same day. Even Easter Sunday saw over 25% of bookings happen on-the-day. 𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗵𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆: To handle this surge in demand, especially on those high-pressure Sundays, robust booking systems are essential. Real-time table availability, streamlined booking journeys, and better staff scheduling help operators manage the chaos and maximise revenue. Tim Chapman, Zonal’s CCO, puts it perfectly: “Key occasions like Mother’s Day and Father’s Day highlight how integral these moments are to customer dining habits. Leveraging digital booking tools ensures operators are prepared to capitalise on high-demand dates and make the most of the year ahead.” 𝗜𝘀 𝘆𝗼𝘂𝗿 𝘃𝗲𝗻𝘂𝗲 𝗿𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗦𝘂𝗻𝗱𝗮𝘆 𝗿𝘂𝘀𝗵? We’ve developed Zonal Bookings specifically to meet the needs of modern hospitality operations, prioritising ease of use, visibility, and control to ensure your service goes smoothly and covers are maximised. • https://lnkd.in/e-NmczUF #ZonalUK #Bookings #HospitalityIndustry #HospitalityTech #TechnologyTrends

Welcome to the Zonal Newsletter! 🏉 Six Nations Rugby boost – Pub bookings up 38% ahead of kick-off. 🌟 Customer loyalty in 2025 – What’s next for loyalty schemes? 💥 Boosting loyalty – Five tips to grow engagement. 📈 2024 research – Key insights on guest behaviour. 🍺 Operator spotlight – How Roseacre Pub Company LTD empowers teams with Zonal. #ZonalUK #HospitalityUK #HospitalityNews

As we reach the end of January, it looks like hospitality is really ramping up - fuelled by the Six Nations Rugby championships, new data analysis, and a new returnable cup initiative... 🎯 Loyalty was a hot topic in hospitality last year, and it’s only gaining momentum in 2025. With nearly 1 in 3 customers likely to switch venues they choose to be loyal to, hospitality operators must rethink their strategies to retain and engage their guests. Read 'What Will Customer Loyalty Look Like in 2025?', by Kara Purves, Zonal's Group Marketing Director here:  • https://lnkd.in/e-FMRwsu 🍺 Analysis of official data by The Morning Advertiser revealed that December saw the lowest annual increase for beer prices since 2020. The latest figures from the ONS showed the average price of a pint of lager in pubs jumped just 2.5% between December 2023 and December 2024, from £4.70 to £4.82. • https://lnkd.in/eVnbfZFU 🏔️ In October, Only A Pavement Away's patron, Tom Aikens is climbing Mount Kilimanjaro - and you can join him! Experience this once-in-a-lifetime trip, enjoy meals cooked by Tom himself and raise funds to support OAPA's mission to rebuild lives through employment in hospitality. • https://lnkd.in/eTT8P3SY 🏉 With the Guinness Men’s Six Nations Rugby tournament set to kick off this evening (Friday 31 January), the latest figures reveal bookings in pubs and bars are up 38% for match times (compared to the comparable period last year). Keep your profits in play by turning match days into a win for your venue:  • https://lnkd.in/easrFU85 Or read CGA by NIQ article on how headline sporting occasions continue to be key footfall drivers: • https://lnkd.in/emNNmQRM 🥤 The UK’s first returnable cup initiative between multiple national brands launched on Monday (27 January). The scheme in Glasgow aims to cut into the 388 million disposable cups used in Scotland each year. Operators including Costa Coffee, Caffè Nero and BURGER KING UK are joining forces to participate in “Borrow Cup”, a project set up by environmental charity Hubbub and reuse start-up, Reposit | Returnable Packaging Platform | B Corp. • https://lnkd.in/eeTW9S_n 🤖 And finally... Congratulations to the Unruly Pig in Bromeswell, Suffolk for topping the Estrella Damm Top 50 Gastropubs list, for the third time. Dating back to the 16th century, the East Anglian-based pub has been run by Brendan Padfield and chef-patron, Dave Wall since 2015. The Devonshire, Soho, London, was second on the list, with The Star Inn, Harome, North Yorkshire, following in third. •www.top50gastropubs.com #ZonalUK #HospitalityNews #HospitalityTech

🏉 Tomorrow evening, France and Wales kick off the Men's Six Nations Rugby Championships and with the right approach, your pub can avoid a big scrum at the bar! 𝗧𝗵𝗲 𝗽𝗿𝗲-𝗴𝗮𝗺𝗲 𝘀𝘁𝗮𝘁𝘀! • Bookings up 38% compared to 2024 • Although reservations are up, cover size has remained the same • 81% of bookings for the first day of the Six Nations in 2024 were made within a week of the date 𝗦𝗰𝗼𝗿𝗲 𝗯𝗶𝗴 𝗼𝗻 𝗺𝗮𝘁𝗰𝗵 𝗱𝗮𝘆: 𝗯𝗼𝗼𝘀𝘁 𝗯𝗼𝗼𝗸𝗶𝗻𝗴𝘀 𝗮𝗻𝗱 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲! The key to success lies in planning ahead. With most bookings happening in the week leading up to the first game, here are some winning tips for operators: 🏟️ 𝗘𝗮𝗿𝗹𝘆 𝗯𝗼𝗼𝗸𝗶𝗻𝗴𝘀: Encourage your customers to reserve their spots early throughout the tournament. This not only ensures a smoother experience for them but also helps you plan your staff schedules and stock up effectively. 💰 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲: Make sure your booking systems are optimised and any upsell promotions are ready to go. If you have web or app-based ordering in your venue, these platforms can be a great way to reduce queues at the bar during half time, and even encourage additional spend during the game! Keep your profits in play and turn match days into a win for your venue - read our latest article - https://lnkd.in/easrFU85 #ZonalUK #Hospitality #HospitalityNews #Sports #Rugby Diageo

❤️ We understand that unforgettable guest experiences are the heart of hotel success. That’s why we’ve created the ultimate cloud-based Property Management Solution (PMS) to handle every step of the guest journey - from booking to the final farewell. 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗭𝗼𝗻𝗮𝗹 𝗣𝗠𝗦 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝘀 𝘆𝗼𝘂𝗿 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: 📱 Seamless Online Booking: Guests can book directly through your website or online travel agencies, with real-time updates via our channel manager. No more overbookings! 🛎️ Effortless Check-in and Stay: Enable online check-in, self-check-in kiosks, and even digital room keys via guests’ phones. 💳 Hassle-Free Check-Out: Our secure online express checkout ensures a smooth and convenient departure. 𝗕𝘂𝘁 𝘄𝗲 𝗱𝗼𝗻’𝘁 𝘀𝘁𝗼𝗽 𝘁𝗵𝗲𝗿𝗲: 📊 Data-Driven Insights: Real-time dashboards empower you to make smart business decisions. 💌 Stronger Guest Connections: Send automated messages, upsell extras, and build loyalty with thank-you emails and review requests. When you choose Zonal PMS, you gain access to our entire technology ecosystem – connecting your hotel systems for a seamless, guest-first experience. 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘀𝗲 𝗬𝗼𝘂𝗿 𝗛𝗼𝘁𝗲𝗹 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 𝗭𝗼𝗻𝗮𝗹 𝗣𝗠𝗦 💡 Ready to transform your guest journey and boost your bottom line? Book your tailored demo today - https://lnkd.in/eqEKRGxJ #HospitalityTech #HotelManagement #GuestExperience #ZonalPMS #CloudTechnology