PPC Executive

ABOUT REFY

We are simplifying beauty. We’re committed to creating products and a community that inspire you to be your most confident self.

You’ll be part of a team that leads with authenticity and is empowered to shape the way we operate, creating an environment that reflects our shared values and aspirations.

We’re always vegan, cruelty and fragrance free and proud to be Leaping Bunny certified. Join us on an exciting journey to cut through an overwhelming market and create products and world-first formulas, that give our customers what they need and want simplified.

THE ROLE

We’re looking to hire a talented and enthusiatic PPC Executive into our growing Performance Marketing team. We’re open to the level of experience for this hire as we’re in housing activity that has previously sat with our agency partners. There’s huge scope in this role for the right person, as you’ll be joining at the beginning of the team build, so will have the opportunity to help shape the team around you and potentially progress into more senior roles as your experience develops within the business.

The ideal candidate will have a proven track record of creating and implementing successful PPC campaigns, optimising performance, and driving results to KPIs. They will be responsible for the following aspects of our paid search campaigns: keyword research, campaign setup, monitoring, analysis, and reporting.

KEY RESPONSIBILITIES

• Demonstrate a sound understanding of all Paid Media elements, including campaign planning and implementation.
• Complete performance reports to a high standard, offering context and insight.
• Carry out daily budget checks to ensure spend phasing & performance falls in line with the agreed strategy, reacting to current trends and implement changes where necessary in line with agreed KPIs.
• Regularly refine and expand keyword targeting and lists to maximise campaign effectiveness whilst utilising CRM audiences.
• Collate data, examine and generate reports to carry out performance analysis to proactively ensure best possible results & identify opportunities.
• Develop compelling ad copy and creatives for specific target audiences ensuring it is in line with the brand tone of voice whilst also best in class for the marketing channel
• Learn about all relevant tools & technology and become a competent user.
• Conduct regular analysis of competitor and similar brands activity as well as staying on top of industry trends
• Develop compelling ad copy and creatives for specific target audiences ensuring it is in line with the brand tone of voice whilst also best in class for the marketing channel
• Develop relationships with key paid partners to nurture performance growth (Google, Microsoft, YouTube etc.)
• Where possible work closely with other digital and non-digital channels to identify channel integration opportunities.

SKILLS, KNOWLEDGE AND EXPERIENCE

• Proficient in using Google Ads, Bing, and other relevant advertising platforms with regards to campaign setup through to optimisations and ongoing management of activity.
• Literate in MS Excel, PowerPoint, Word, Office365, Google Docs.
• Effective communication & presentation skills.
• Strong analytical skills with the ability to interpret data and provide actionable insights as well as proactive approach to problem solving.
• Effective time management skills with the ability to multitask.
• A high degree of numeracy and literacy.
• A high attention to detail.

OUR BENEFITS PACKAGE

• 25 days Annual Leave
• Cycle to Work scheme
• Community First Day
• Discretionary Bonus Scheme
• Enhanced Maternity and Paternity Leave
• Flexible Public and Religious Holidays
• Flexi Start and Finish Times & Summer Fridays
• Product Allowance and Discount
• Professional Development Opportunities
• Vitality Health Insurance

WHAT MAKES US 'REFY'

Aspirational Yet Understated: We are an aspirational brand and workforce that pushes boundaries and disrupts the market in an understated way.

Community First: We prioritise community and collaboration.

Lead Don't Follow: We champion innovation and initiative, creating an environment where people are empowered to lead and bring ideas to the table.

Live. Laugh. Love: We believe in fostering a positive and enjoyable work environment, promoting a healthy work-life balance and encouraging laughter and love along the way.

Your Most Confident Self: We believe in empowering our team members to bring their most confident and authentic selves to work.

REFY are committed to fostering a workplace culture that embraces diversity and promotes inclusion. We are committed to providing equal opportunities for all employees, workers and job applicants regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, or pregnancy. Our goal is to create an environment where everyone feels confident and empowered to lead with their ideas and contribute a unique perspective.