EMJ GOLD

Did you know that HCPs prioritise a company's leadership in a disease area and corporate reputation when drug efficacy is comparable? Find out more: https://hubs.la/Q02PRVxd0

Congress can be unforgettable, but can on-demand coverage ever fully capture that magic? Imagine a world where the replay outperforms the real thing. 3D interactive video is 4x more likely to drive retention, keeping HCPs engaged, informed and inspired. Find out more in this article: https://hubs.la/Q02PFPg70

Season 8 of the EMJ GOLD podcast is back next week! Before its official return, take a look back on season 7 with Isabel and Jade, as they deconstruct some of their favourite moments from guests from the last few months. Together, they explore insights shared by MERCEDES DIZ, Nichole Davies, Edmond K. Chan, Stefan Woxström, Danie du Plessis and Harmony P. Garges - who all explore critical concepts the pharmaceutical industry should consider as the year goes on. Tune in here: https://hubs.la/Q02PstC30

"The pandemic was a good moment for the pharma industry to show what we can do" Curious to hear more of Stefan Woxström, Senior Vice President Europe and Canada, AstraZeneca's thoughts on the evolution of the industry since 2020? Hear more in his full interview with EMJ GOLD: https://hubs.la/Q02PlWh_0

The good news for Rezolute, Inc. is that the liver toxicity flag was not related to human safety, but to the type of rat used in the study. Find out more: https://hubs.la/Q02PljzC0

How can pharma create the best customer experience journey for their customers based on their preferences for learning, adoption and support? Discover how in this infographic from EMJ GOLD, which explores HCPs' preferences for learning, adoption and support: https://hubs.la/Q02N-w1J0

Do HCPs have enough trust in the pharma industry? Discover the latest rankings and key insights in this infographic, exploring what makes digital content and industry interactions resonate with HCPs. https://hubs.la/Q02NZ-pl0

"We're not the big bad wolf, right?" Danie du Plessis, Executive Vice President, Pharmaceutical Operations, Kyowa Kirin International plc., sits down with the EMJ GOLD team to share the value that patient partnerships can hold in the industry. Listen to his full episode here: https://hubs.la/Q02NX6vw0

Don't miss the predictions of three medical affairs leaders on how AI will transform their function in the future. Hear from io9, Inc.'s Ludmil B. Alexandrov, Novartis' Carlos Eid and Bayer's Ankur Sharma, as they share where AI will be most impactful, potential limitations and more. Read their insights here: https://hubs.la/Q02NNSTJ0

Could NICE - National Institute for Health and Care Excellence's 1000th recommendation replace the current standard of care for patients with a rare blood disorder? Discover how: https://hubs.la/Q02NDk3v0