This Girl Can

We're 10! 🥳 Since launching "that" ad back in 2015, we've always celebrated exercise, sweat and cellulite! The insight led #ThisGirlCan campaign has been a rallying cry to women and girls to get active in THEIR own way and has supported women to face barriers such as periods, menopause, motherhood and more - replacing fear with 'don't give a damn'. The campaign has seen the creation of clubs and organisations getting involved and supporting over 3 million women to get active! But we're not done yet. We still have to close the activity and enjoyment gap, and we're not leaving any woman behind. Thank you to our wonderful community of women, instructors, clubs, partners and the National Lottery Promotions Unit - we couldn't have done it without you. Read more about our 10th birthday: https://lnkd.in/ee_2_6MT

Women face multiple barriers when it comes to getting active. 🛑 Our findings show over half of women (51%) on lower incomes feel they don’t belong in gyms and exercise classes. It's not just fear of judgement and other commitments holding them back either. 📊 Read more about how advocates, including our Director of Marketing, Kate Dale, want to help the fitness industry change. ⬇️ https://bit.ly/4hUtt9n

According to a study by Vitality, 25% of women approaching perimenopausal age are doing exercise almost every day compared to 20% of those in their twenties. 📊 Find out more on why older women are more active than before. ⬇️

“To make sport and physical activity truly inclusive, we need to listen to the women who feel left behind and act on what they’re telling us."

“Too thin"... "Too muscular"... "Not feminine"... No matter how good female athletes are, they can't win when it comes to body image. Read more on the impact it has on their overall health. ⚠️ TW: Mention of eating disorder.

Our new insights, finds that for women on lower incomes, the challenges and feelings of not being included are vast. 📊 Hear from Kate Dale, our Director of Marketing, and our partners on why it’s vital for the sector to listen to women to find solutions to the barriers they face. 🗣💬

"To make sport and physical activity truly inclusive, we need to listen to the women who feel left behind and act on what they’re telling us." 🗣️ Join our free webinar that will delve into research and insights that are shaping the next phase of the #ThisGirlCan campaign. 📊 Sign up now! ⬇️ https://bit.ly/3D8s6pA

"I never thought that this could be me kind of representing these women, raising more awareness of sort of the some of the struggles that women face today as well." Relive the launch of the latest phase of the campaign in Birmingham - and hear from our women who feature on our mural, on how they overcome their barriers to getting active.

Want to see how our mural came to be? 🎨 Check out how our colourful mural was installed in Birmingham city centre in order to raise awareness of the barriers women face when getting active.

Over 160 guests from across the sports sector, parliament and beyond joined us at our #ThisGirlCan 10th birthday parliament reception. Attendees took the time to reflect on the last ten years of the campaign and to look forward on how the sector can work together during the next phase of #ThisGirlCan to support more women and girls get active.