- GOAL Betting vision
- GOAL Betting values
- GOAL Betting editorial process
- GOAL Betting team
- More about the GOAL Betting Advertising Disclosure
Policy last updated: 19/08/2024
GOAL Betting vision
GOAL Betting is dedicated to giving GOAL readers best in class insight, analysis and information when it comes to information regarding betting and gambling both in-person and online.
We provide value for GOAL readers by empowering them to make their own, well-informed decisions on betting and gambling through educational content on betting and odds, expert analysis and betting tips on the biggest events.
GOAL Betting values
Accuracy - GOAL Betting enforces a high level of writing, fact-checking, sub-editing and a schedule of regular updates to make sure all content is accurate and up-to-date.
Balance - We fairly represent the positives and negatives of all brands, products and offers we cover to give the reader the information they need to make informed decisions on betting and gambling.
Context - As part of our mission to help readers make informed decisions, we’re committed to giving readers on-going research that is both in-depth and insightful to give them the context they need to compare different products and select the best option from there.
Expertise - All content published on GOAL Betting is written by writers that boast years of experience in betting and gambling, both as bettors and in a journalistic capacity.
Safer Gambling - GOAL Betting is committed to promoting safer gambling and we give our readers tips and guidance on how to keep their gambling fun.
Legal and Compliant - GOAL Betting guarantees that all betting brands featured in the betting hub are licensed by the UK Gambling Commission, with a brand’s loss of licence resulting in a removal from the site.
Transparency - As highlighted by this document, GOAL Betting is committed to being transparent about the way we produce our content, from the way it’s funded to the way it’s produced and distributed.
GOAL Betting editorial process
Every article that is published on GOAL Betting is designed to deliver betting expertise and insights that give readers value.
We follow a robust process to maintain GOAL’s industry-leading editorial standards:
- GOAL Betting’s expert writers research, write and fact-check articles
- The GOAL Betting editorial team provide a secondary-level of review to ensure content accuracy
- GOAL Betting content is shared with readers across the site*
- GOAL Betting monitor content accuracy on an ongoing basis
- GOAL Betting editors produce content updates to keep content relevant
*GOAL shares and promotes GOAL Betting content with its audience in a number of ways:
- Home page links to the Goal.com Betting section
- Sub-navigations provide quick access to the most popular Goal.com Betting content
- Internal linking from relevant articles to Goal.com Betting content
- Editor’s Picks carousel promotes Goal.com Betting content
GOAL Betting team
Sam Wilkins - Senior Content Manager & Writer
Sam Wilkins is the Senior Content Manager for GOAL UK’s Betting section, overseeing all of the betting content that Goal.com UK offers.
Sam is very experienced in the writing and betting industries, having worked in both of these for seven and three years respectively.
Sam has previously written for notable outlets such as Caught Offside, UtdReport and Empire of the Kop.
Sam is an avid bettor and writer, having garnered experience in these areas over many years, developing a strong understanding of the UK’s betting industry in the process.
Tom Fuller - Content Manager & Writer
Tom Fuller is a Content Manager for GOAL UK's betting section, assisting in the creation of the betting content that is offered by GOAL UK.
Tom has been an avid sports bettor for many years now and has been able to combine his passions into this role and is dedicated to providing his readers with the best football content around.
Tom offers a wealth of personal betting experience due to his time running a betting syndicate at University, although these syndicate days are now behind him.
In his spare time, Tom can often be found following his beloved Everton around the country.
Miguel Assuncao - Content Manager
Miguel Assuncao has worked in the sports betting industry for nearly 10 years.
He's responsible for defining content strategy, and through his passion for betting, he looks to give readers the insights they need to place great bets.
Miguel has written content across a number of sports and specialises in football, boxing and Formula 1.
GOAL Betting Advertising Disclosure
GOAL Betting visibly displays an advertising disclosure in the header of every page:
‘+18 | Commercial Content | T&C's Apply | Play Responsibly | Advertising Disclosure'
“Goal.com Betting content can feature affiliate links, meaning we will receive commission if you decide to sign up for one of the offers. This doesn’t influence our reviews or recommendations, but it may affect the placement and order of gambling operators in our content.”
Key here is that any payments received do not influence our evaluations.
The reviews and ratings of bookmakers, online casinos, new customers and existing customer offers reflect our journalists’ reporting of fact-based truths and their expert opinions, backed by years of covering the betting and iGaming landscape.