What are the advantages of setting clear negotiation goals?
Negotiation is a crucial skill for sales professionals, but it can also be challenging and stressful. To succeed in any negotiation, you need to have clear goals that guide your actions and decisions. In this article, you will learn what are the advantages of setting clear negotiation goals and how to do it effectively.
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Define your walk-away point:Knowing your BATNA (Best Alternative To a Negotiated Agreement) gives you the power to walk away when terms don't meet your bottom line, ensuring you don't settle for less.
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Learn their priorities:Understanding the other side's needs allows you to tailor your proposals for mutual benefit, leading to more successful negotiations.