Facing social media backlash in a PR crisis. How do you prioritize your responses effectively?
When your brand faces a social media backlash, the digital uproar can seem overwhelming. In a PR crisis, it's crucial to manage responses effectively. Social media can amplify negative sentiment rapidly, so prioritizing your responses is key to mitigating damage. Understanding the nature of the crisis and assessing the volume and sentiment of the backlash are the first steps toward regaining control. Remember, a swift and strategic approach can turn the tide in your favor.