Last updated on Oct 4, 2024

How do you attract and retain passive candidates with your employer brand and recruitment marketing?

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Passive candidates are those who are not actively looking for a job, but may be open to new opportunities if they come across an attractive offer. They are often highly skilled, experienced, and in demand, which makes them hard to reach and recruit. However, with a strong employer brand and a strategic recruitment marketing approach, you can attract and retain passive candidates for your organization. Here are some tips on how to do that.

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