What are the best ways to showcase your online marketing skills?

If you want to pursue a career in online marketing, you need to demonstrate your skills and expertise to potential employers and clients. Online marketing is a broad and dynamic field that requires creativity, analytical thinking, and technical know-how. How can you showcase your online marketing skills in a way that stands out and impresses your audience? Here are some of the best ways to do that.

1 Build your own website

One of the most effective ways to showcase your online marketing skills is to create and maintain your own website. Your website is your online portfolio, where you can display your work, share your insights, and showcase your achievements. Your website should reflect your personal brand, your niche, and your value proposition. It should also be optimized for SEO, user experience, and conversions. By building your own website, you can demonstrate your skills in web design, content creation, SEO, analytics, and more.

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Heather Hurley

Digital Marketing | Website Strategy | SEO | Content Marketing
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This is also an opportunity for you to keep your skills fine tuned to the latest best practices. Leverage tools that will showcase your skills and will also be useful to list on your resume. It's an opportunity to test out free trials or free versions of SEO tools (ahrefs, SEMRush, Moz, etc), analytics (GA4), and content creation (Buzzsumo, CoSchedule, Grammarly). Be thoughtful in how you structure your site, whether it makes sense to add a blog or gallery of your work. Keep it simple, but impactful.

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2 Create a blog or a podcast

Another way to showcase your online marketing skills is to create a blog or a podcast on a topic related to your niche or industry. A blog or a podcast is a great way to establish your authority, share your knowledge, and engage your audience. You can use your blog or podcast to showcase your skills in content marketing, copywriting, social media, email marketing, and more. You can also use your blog or podcast to network with other online marketers, influencers, and experts in your field.

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John Aspinall

Brand Evangelist at PickFu | Data Driven Decisions | Productivity Nerd | Host @ The PickFu Podcast | Notion Addict | CTR GOAT
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Podcasts are the rage now. Show your skills and show you are an authority on your chosen topic. Make sure it is spread everywhere and double down on multi-purposing your content. Long form video = 1 podcast, 1 YouTube, 10 TikTok’s etc.

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Jessica Phillips

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media
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Riverside is a great tool to record podcasts remotely. They have a built in editing tool if you want to DIY it. Too busy? Get an editor. Usually a few hundred per episode plus cut downs for social. There are also loads of podcast production companies out there. Some handle just the post-production, some are soup to nuts creative strategy, guest booking & editing

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3 Use social media platforms

Social media platforms are powerful tools for online marketing, and you can use them to showcase your skills and build your online presence. You can use social media platforms to share your work, your insights, and your opinions on online marketing topics. You can also use social media platforms to interact with your followers, your peers, and your potential employers or clients. You can showcase your skills in social media marketing, video marketing, influencer marketing, and more. You can also use social media platforms to drive traffic to your website, your blog, or your podcast.

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Jessica Phillips

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media
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The most important thing here is to find where you audience already is. Start there. You don't need to be on every single social media platform, start with one or two. Test & learn and grow from there.

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4 Create an online portfolio

Another way to showcase your online marketing skills is to create an online portfolio that showcases your work and achievements. An online portfolio is a collection of your online marketing projects, campaigns, results, and testimonials. You can use an online portfolio to highlight your skills in various online marketing disciplines, such as SEO, PPC, email marketing, content marketing, web design, and more. You can also use an online portfolio to show your creativity, your versatility, and your impact.

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5 Earn certifications and badges

One more way to showcase your online marketing skills is to earn certifications and badges from reputable online marketing platforms and organizations. Certifications and badges are proof of your knowledge, your skills, and your credibility in online marketing. You can earn certifications and badges from platforms such as Google, Facebook, HubSpot, Moz, and more. You can also earn certifications and badges from organizations such as the Digital Marketing Institute, the American Marketing Association, and more. You can display your certifications and badges on your website, your social media profiles, and your resume.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jon P Moorhead, MBA

IT Architecture & Software Delivery Leader | Director of Solution Architecture at CSAA | Head of Architecture at Blue Cross/Shield AZ | Agilist Delivering Consistent Results | IT Executive Turning Vision into Reality
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Pro bono work Another way to highlight your digital marketing skills is to help a nonprofit organization through pro bono work. Many nonprofits lack the skills and budget to market them selves online. A little can go a long ways here. Improve the content of their website. Optimize their search engine keywords. You might even create a social media campaign designed to draw online donors. Ask them for a recommendation, write a case study about it and have them backlink to your own website for visibility.

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Mark Timberlake

Director at SME Heroes - Entrepreneurial Trainer
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The proof is in the pudding so to speak. So if you want to impress people with your marketing skills you first have to prove that you can market a product. Your product. It is surprising how many new marketers who are self employed don't know this. But think about it, someone is going to hire you based on the campaigns that you run, if you cannot run your own campaigns, why would they hire you?

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What are the best ways to showcase your online marketing skills?

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1 Build your own website

2 Create a blog or a podcast

3 Use social media platforms

4 Create an online portfolio

5 Earn certifications and badges

6 Here’s what else to consider

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