Sending the same resume and cover letter to every job application is not an effective strategy. To make sure your application stands out, you need to tailor your documents to each specific job and employer. Start by researching the job and the employer: read the job description carefully and identify the main requirements, responsibilities, and expectations. Then, look into the employer's website, social media, news, and reviews to learn more about their goals, challenges, values, and culture. Next, review your resume and cover letter and select the most relevant and impressive information that matches the job and the employer. Use keywords from the job description to show that you understand their needs and language. Finally, demonstrate how you can add value to the employer by providing specific examples of your accomplishments, skills, and contributions. Use numbers or results to quantify your impact and show your potential. Explain why you are interested in the job and why you are a good fit for their team and culture.