2Win!

Executives are busy people. When they come into a meeting in driver mode, they want the end of the story first. This means you need to align how your solution will help them achieve their strategic initiative right out of the gate. Learn more about how to align with executives here: https://lnkd.in/g28bWib2 #winningwithexecutives #dealvelocity #executivemodes 

Super communicators have the ability to help others simply open up. How do they do it? Well, for starters, they ask a lot of questions and practice active listening, which is what we teach in Discovery2Win. They also display non-verbal cues that enhance relationships. If you are looking to harness new tools and have more meaningful engagements in your next meeting, take a look at the 2Win blog on Relationship-Building Sales Tools: Nonverbal Communication Cues. https://lnkd.in/gU5RP7Qs #nonverbalcommunication #communicationcues #communication #presalestools #presalesblog #2winblog #newblog #2winning 

𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗗𝗼𝘄𝗻 𝗦𝗶𝗹𝗼𝘀 & 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗚𝗧𝗠 𝗦𝘆𝗻𝗲𝗿𝗴𝘆 At Demofestx London, Tom Edwards ACMA, CGMA, Consensus Global Adoption Leader at BlackLine, shared insights on how presales is evolving in today’s go-to-market strategies. 📢 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: • Breaking silos between presales, marketing, and sales • Using demo automation for a unified buyer experience • Expanding demo ownership beyond presales Tom posed an important question: 𝘞𝘩𝘢𝘵 𝘴𝘬𝘪𝘭𝘭𝘴 𝘸𝘪𝘭𝘭 𝘱𝘳𝘦𝘴𝘢𝘭𝘦𝘴 𝘯𝘦𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦? 𝘈𝘥𝘷𝘪𝘴𝘰𝘳𝘺 𝘰𝘳 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦? 🤔 👉 Read the full blog here: https://lnkd.in/grAmArM7 #Presales #DemoAutomation #GTM #Demofest #BlackLine #SalesTech #MarketingSynergy #Consensus

Traditional presales demos are "in-depth" or "technical demos," often lasting 45-60 minutes, but buyers expect concise, relevant content—not long, tech-heavy presentations. How can GTM teams simplify complex demos while still delivering the same value? Here's how to deconstruct the traditional seller's journey and reconstruct it for today’s buyer: 🔹 Break complex content into digestible, engaging pieces 🔹 Use a narrative-driven, "scene-to-scene" flow instead of "screen-to-screen" 🔹 Capture attention quickly—every second counts! 🔹 Maintain consistency and professionalism This shift to using micro demos, requires new skills—storytelling, concise messaging, and adapting to a multi-channel experience. Learn more about mastering the micro demo and its impact on our latest blog. https://lnkd.in/gScvMMDz #GTMStrategy #BuyerEngagement #ContentCreation #DemoAutomation #SalesTransformation

This year’s DEMOFESTx London was the biggest yet! Here's a glimpse into the action featuring Daniel Conway, Mark McKinlay, Chad Wilson, and Hayden Moss from the 2Win! Team. Many thanks to Doug Johnson, Rex Galbraith, Sami Focarino, and the entire Consensus team for hosting another unforgettable experience. The event was filled with: 🚀 Cutting-edge strategies in sales operations and enablement. 💡 Latests research from the best minds in presales, sales, and enablement. 🤝 Networking opportunities sparking new collaborations. Huge thanks to all of the speakers who committed their time and talents to bring such great content. Todd Janzen Adam Freeman Cathie Hall 🔹 Nikhil Sarma 🔹 Sabine Holt CA(SA) Bian Salins Tom Edwards ACMA, CGMA David Duffett Deirdre Sweeney Max LÜPERTZ 🤹♂️ Andy Spencer David Shepherd Bernhard Steiner David Ledger Natasja Bax 😊 Malcolm Murphy Fabiana Fattore Kate Travers Mike Trionfo Brian Zurcher Rew Dickinson Stay tuned for more highlights and insights! #Demofest #Presales #Consensus2Win #ThoughtLeadership #Innovation #IndustryBestPractices

What an amazing day at DEMOFESTx London. Big thanks to Consensus and to all the attendees and sponsors that make this such an extraordinary event! We're looking forward to sharing what we learned. Daniel Conway Mark McKinlay Chad Wilson Hayden Moss #DemofestXLondon #thatsawrap #Consensus2Win #ProductExperience

DEMOFESTx London presented by Consensus is tomorrow. 2Win is a proud to be a sponsor. We fully support this conference's charitable mission and contribution to the presales community. Nowhere in Solutions can you find a more qualified group of top thought leaders, sales leaders, and sales trainers presenting the latest research and sharing the freshest and most profound insights into today's buyer journey.   Learn how sales organizations are transforming their GTM content strategies to empower buyers with self-service content and more personalized interactions at the discussion with 2Win CEO, Daniel Conway Conway, and Vice President of 2Win Consulting, Mark McKinlay, at DEMOFESTx London from 2:15-3:00 pm. We'd love to meet you! Stop by our booth to say, "Hi," and see how 2Win's Consensus2Win practice enables you to accelerate your GTM transformation. https://lnkd.in/gmYZwGHE Chad Wilson Hayden Moss #DEMOFESTX #DemofestxLondon #Consensus #Consensus2Win #BuyerEnablement #ProductExperience #GTMContentStrategies #SolutionsLeadership #2024BuyerJourney

AI integration is one of everyone's talking points this year, and everyone wants to learn what everyone else is doing and their projections for use in 2025. This is a new frontier in solutions, and at 2Win! we have witnessed how organizations use AI to transform customer experiences, improve collaboration, and expand creative capacity of solutions engineers. We were privileged to share our experiences and forecasts at UNXPCTD with Leah Katsekas McTiernan, Group Vice President of Presales at Docusign. Thank you Vivun for inviting us to join your conversation on the future of solutions. Register for the virtual event to watch the conversation on-demand. Daniel Conway Chad Wilson #ai #presales #solutionsengineering #presalestransformation #futureofsolutions

2Win! Global CEO, Daniel Conway, and Vice President of 2Win Consulting, Mark McKinlay, will lead the session, “The Demo is No Longer an Event: Expanding Presale Touchpoints to Deliver Exceptional Product Experiences Across the Buyer Journey” at DEMOFESTx London from 2:15-3:00 pm. DEMOFESTx London presented by Consensus buyer enablement conference showcases top leaders and promises thought-provoking sessions and practical training. We are excited to initiate a conversation around the transformation in how presales teams deliver and use product knowledge. Dan and Mark will address modern buyer needs, how GTM motions must evolve using self-guided content that compels personalized interactions, and how 2Win's Consensus2Win practice enables you to accelerate your GTM transformation. https://lnkd.in/gmYZwGHE Chad Wilson Hayden Moss  #DEMOFESTx #DemofestLondon #Consensus #Consensus2Win #Presales #GTMMotions #SalesTransformation #BuyerNeeds #SaaSDemo #SalesDemo

Today's buyers expect personalized, high-impact content earlier in the sales cycle, pushing go-to-market strategies to evolve and meet these new demands. With leaders already stretched thin on time, resources, and budget, driving these changes presents a formidable challenge. Whether you're already a Consensus customer or considering the solution, Consensus2Win offers full-service consulting to help you: • Accelerate time to value • Maximize your Consensus investment • Engage effectively throughout the customer lifecycle With Consensus2Win, you have a trusted partner for your entire GTM transformation journey. We assess your readiness, build a success strategy, optimize your content, drive adoption, and partner with you to execute every aspect of your deployment, ensuring you achieve the revenue outcomes you expect from Consensus. Learn how Consensus2Win can accelerate your GTM transformation. https://lnkd.in/gmYZwGHE Daniel Conway Mark McKinlay Chad Wilson #Consensus2win #ConsensusIntegration #GTMTransformation #BuyerJourneyTransformation #BuyerExpectations