📊 It's no longer enough for CMOs to chase marketing metrics. In a time when marketing ROI is continuously scrutinized, the time has come to align efforts with broader business outcomes. Here are three ways to elevate your role and contribute permanently and meaningfully across the C-suite. Need to turn these lessons into action? Join a discussion led by four CMOs who share their journeys through resource constraints and reveal how they successfully navigated this "era of less" with a unique resourcing model that helped them thrive instead of survive. Full webinar here: https://lnkd.in/gFPFDSZP #B2Bmarketing #CMO #marketingasaservice
2X
Marketing Services
Malvern, Pennsylvania 14,922 followers
B2B Marketing as a Service
About us
2X is the world's largest B2B marketing-as-a-service (MaaS) firm, focused on providing end-to-end marketing expertise for established companies in the technology and professional services industries. Founded in 2017 by three former CMOs from major global corporations, our mission at 2X is to improve marketing performance with powerful, data-driven campaigns that help businesses create more visibility, generate leads, and increase competitive advantage—twice as fast, and with double the impact. 2X is composed of world-class marketing strategists, developers, analysts, designers and writers who work together to build, run, and optimize marketing. Our company is growing fast, and we’re looking for the best talent to join our pioneering MaaS team. For more information, apply on our website 2X.marketing or contact us at ask@2X.marketing. US: 2X LLC Malaysia: 2X Marketing Sdn. Bhd. (SSM: 1219428K) Philippines: StraightArrow Corporation
- Website
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https://2X.marketing/
External link for 2X
- Industry
- Marketing Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Malvern, Pennsylvania
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Web Development, Data Transformation Programming , Branding , Email Marketing, Account Based Marketing, Digital Marketing, Marketing Operations, Lead Generation, Content Operations, Revenue Operations, and Audience Based Advertising
Locations
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Primary
400 Lapp Rd
Malvern, Pennsylvania 19355, US
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Jalan Wan Kadir
Taman Tun Dr Ismail, Kuala Lumpur 60000, MY
Employees at 2X
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Alex Krawchick
Giving revenue teams the vision and confidence to drive growth
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Christophe Cases
Transformative Leader | Pivoting Businesses for Accelerated Growth
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David DeWolf
CEO | Board Member | Tech Entrepreneur | Purpose-Driven Leader |
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Tony Wye
Native English teacher & Freelance Network Engineer
Updates
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🎉 We’re still buzzing from the energy surrounding 6sense’s 2024 Breakthrough. The conversations were real, raw, and full of actionable insights, from tackling the challenges of pipeline growth to harnessing predictive intelligence to drive smarter decisions. 2X is honored to be a part of a community that houses such sharp, forward-thinking B2B leaders—where we could share stories, trade ideas, and support organizations and people in this journey of transformation together. Huge thanks to the 6sense team for pulling off such a fantastic event. Already counting down to the next one! #6sBreakthrough24 #B2Bmarketing #B2Bevents
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💡 Tired of seeing your ABX programs under-deliver? 2X’s new ABX Accelerator Services are tailored to fast-track your ABX programs, maximize your 6sense investment, and drive measurable growth without overloading your internal teams—or adding to further operational burden. Ready to fine-tune your approach for 2025 and beyond? See what you’re getting with our ABX Accelerator Services: https://lnkd.in/gJnKa7ma #B2Bmarketing #ABX
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🗣️ CMOs can't afford to be sidelined in the boardroom. Now more than ever, when marketing is expected to drive growth with leaner budgets, CMOs must prove their strategic value—loud and clear. Here are three ways to flip the script and become a driving force across the C-suite. Ready to turn these tips into action? Watch this webinar—led by three seasoned CMOs—to learn how to start, facilitate, and steer pivotal conversations that help you become an indispensable voice in the C-suite. Full webinar here: https://lnkd.in/g3kvg29E #B2Bmarketing #CMO #BoardroomLeadership
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🚀 Day two at #6sBreakthrough24! If you're here, stop by the 2X booth for a fully customized solution designed to supercharge your ABX initiatives and accelerate your 6sense implementation. Let's chat about going "all in" with our new ABX Accelerator Services—a game-changing approach for CMOs and marketing leaders who want more impact and expertise, without the operational burden. #B2Bevents #B2Bmarketing
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💙 It's a wrap on day one of 6sense's 2024 Breakthrough! We kicked things off with an electrifying energy, filled with insightful discussions and inspiring moments that set the tone for the days ahead. While you're here, be sure to join Certinia's Drew Chapin, alongside 2X's Domenic Colasante and Lisa Cole, on October 9 at 11:30AM PDT as they reveal how today's top CMOs go "all in" and maximize impact, even on flat or reduced budgets. And don't forget to swing by the 2X booth and meet the team. We'd love to say hello. Go here for more details on the speaking session https://lnkd.in/gfGPJXBf #6sBreakthrough24 #B2Bevents #B2Bmarketing
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💥 The real challenge behind revenue attribution is hardly the technology or tools. Too often, marketers get caught in a cycle of credit and blame, which can fracture relationships with sales teams. 2X's CMO and AI Advisor, Lisa Cole, breaks down how marketing leaders can shift their approach and turn attribution into a tool for optimizing resources and driving growth, not a point of friction. Read the full blog here: https://lnkd.in/gFBp9b7y #salesmarketing #B2Bsales #B2Bmarketing
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🏆 Exciting news! 2X is now the 15th fastest-growing private company in Greater Philadelphia. We're honored to be on the Philadelphia Business Journal's Fast 50 List, highlighting companies in the region with impressive two-year revenue growth. 2X extends our deepest thanks to all customers, employees, and partners who have been crucial to our success and growth. Your support and collaboration have been invaluable as we continue to innovate and drive results for B2B marketing leaders who need to do better with less. Read the full press release here: https://lnkd.in/gAZ5TTSt #B2Bmarketing
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🎉 We’re thrilled to announce that 2X has been recognized as a finalist for the OMMA Awards, a prestigious event celebrating excellence in online media, marketing, and advertising, hosted by MediaPost. Our nomination stems from our work with the Ricoh Asia Pacific team, where 2X successfully supported comprehensive rebranding initiatives across 11 countries within just 18 months. We're proud to be among the top three finalists in the B2B Campaigns category. Official winners will be announced on Thursday, October 10. For a complete list of finalists, check out: https://lnkd.in/g5vF4vM #OMMAawards #B2Bawards #B2Bmarketing
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With the boardroom closely monitoring marketing budgets, demonstrating ROI is always a high-stakes endeavor. On Wednesday, October 2, we'll hear from seasoned B2B CMOs who've faced the grind and emerged stronger. They'll share how they: 📌 Transformed flat or shrinking budgets into strategic investments that drove real ROI 📌 Positioned the marketing function as a crucial driver of growth and revenue impact 📌 Navigated successful transformation journeys supported by new-age B2B marketing operating models Don't miss the second installment of our webinar series facilitated by Scott Vaughan, CMO and GTM Advisor—featuring Domenic Colasante, CEO of 2X; Lisa Cole, CMO and AI Advisor of 2X; and Debbie Murphy, CMO of Chameleon Collective and Board Member at Telesto Strategy. ➡️ Reserve your seat here: https://lnkd.in/gg2duvCa #marketingbudget #CMO #B2Bmarketing