The 614 Group

Cannes 2024 might be receding in the rearview mirror, but the insights and takeaways from our Industry News interview series are still reverberating. Top leaders from Accenture Song, Haleon, IAS, JP Morgan Chase & Co., Kenvue, Lenovo, OAAA, Maison BETC, Philip Morris International, TAG, TikTok, and Unilever explored the future of AI, sustainability, brand safety, and more. Their invaluable insights highlight the industry's latest trends, challenges, and innovations on the horizon. 👉 Check out the interviews here: https://lnkd.in/egqP8XVK Thank you to all our interviewees for their time and expertise. Let’s keep the conversation going!

Highlights from an Unforgettable Week at #Cannes2024! The 614 Group and Brand Safety Summit Series hosted a series of dynamic discussions and engaging events, where industry leaders gathered to explore the latest trends and strategies. From thought-provoking conversations at Microsoft Advertising Beach to deep-dive interviews near Le Palais and in-depth talks on youth safety online at IPG Mediabrands' villa rooftop—every moment was packed with innovation and insight. Catch the highlight video for a sneak peek of the week and stay tuned for the full interviews next week, loaded with trends and takeaways you won't want to miss. Thank you to all our exceptional guests for making the week memorable!

OK, you've seen the findings, but what are the CTAs from the European Fraud Research?! You're in luck 🍀 Call to Action part 1: 1️⃣ Hold the line on #IVT 2️⃣ Maintain the human touch Read more on the call to actions or download the full report 👉 https://hubs.ly/Q02Bnz5l0 #antifraud #digital #advertising #research The 614 Group

The conversation around online wellbeing and protecting our youth is one everyone in digital marketing should be having. At Cannes 2024, in partnership with Kenvue and The 614 Group, we welcomed industry leaders to the IPG Mediabrands Villa for a session called Protecting our Youth, featuring an exclusive fireside chat with Kenvue's Mark Proulx alongside KINESSO's Sean Muzzy. The conversation explored the responsive responsibility we all have to protect the youth of today across evolving digital platforms. Check in with us in the coming days as we continue to champion more meaningful change at Cannes! #IPGMediabrands #CannesLions2024 #ResponsibleMedia #OnlineSafety

What an electrifying day at #Cannes2024! We dove deep into the latest trends and strategies with the best minds in the business across the media and advertising landscape. Swipe through our behind-the-scenes photos to get a glimpse of the action. Stay tuned as we roll out the full interviews next week, brimming with the latest trends, insights and what to look out for on the horizon in the industry. Thank you to our incredible lineup of guests: Anna Bager, President & CEO, OAAA Jeremy Chapius, Director, EMEA Marketing Media Center of Excellence, Lenovo Phil Jackson, Global Digital Marketing Effectiveness Innovation Director, Haleon Oggie Kapetanovic, Vice President, Integrated Brand Building — Smoke-Free Products/IQOS, Philip Morris International Jules Kendrick, Chief Growth Officer, TAG Nick Law, Chief Creative Officer, Accenture Song Kathrin Lausch, Co-Founder and CEO, Maison BETC Joshua Lowcock, President, Media, Quad Sarah Mansfield, VP Global Media, Unilever Mark Proulx, Global Director, Media Responsibility & Quality, Kenvue Francis Stones, Head of Brand Safety and Industry Relations, Europe and Israel, TikTok Lisa Utzschneider, Chief Executive Officer, Integral Ad Science Danny Wright, Founder and CEO, AIXLIVE #CannesLions #BrandSafetySummit

Day one of #Cannes2024 kicked off with a pivotal session at Microsoft Beach x AIXLIVE with our partners EscalaX VideoHeroes and Wurl. Zuzanna Gierlinska led a compelling panel on #AI in Video and Ads: How to Ensure the Path Remains Green, focusing on sustainable AI practices in advertising. Thank you to our partners for a great start!

This year's 2024's European Fraud Research found: 📉 Sustained <1% IVT rates 😵💫 Blurred #MFA & #Adfraud lines 👩🏽🦱 Importance of #human touch 🚀 77x more TCC inventory in 2024 compared to 2019 ✅ Modelling #threat solutions against TAG's collaborative approach 🔄 TCCs drives a positive cycle of low-IVT success For the full report, download here 👉 https://hubs.ly/Q02BnyL10 #AntiFraud #Research #digital #advertising The 614 Group

Success! Another important moment in the discussion to fight #IVT #brandsafety The 614 Group TAG

Cannes 2024 Spotlight: Protecting Our Youth Online Join us this Wednesday, June 19, for an important discussion hosted by our partners at IPG Mediabrands: Protecting Our Youth with Kenvue. We’ll dive into crucial conversations, connect with fellow experts, share insights, and learn about the latest advancements in keeping our youth safe online. 🗓️ Event Date: Wednesday, June 19 ⏰ Time: 1:00 PM - 2:00 PM 📍 Location: IPG Mediabrands Villa, 61 Bd de la Croisette, Cannes Featured Speakers: Mark Proulx, Global Director of Media Responsibility & Quality, Kenvue Sean Muzzy, President, KINESSO Rob Rasko, CEO, The 614 Group A special thanks to our research partners: Channel Factory, Kenvue, Reckitt, and Zefr. Request to attend here: marketing@614group.com

Thank you to our Speakers and Partners. It's not too late to rsvp: https://lnkd.in/eJ-xbV3X Microsoft XR Extreme Reach Intel Corporation EscalaX Mintbase VideoHeroes The 614 Group #AI #CannesLions