621 Consulting

Discover how top CMOs are breaking down AI adoption barriers in the latest blog from 621 Consulting! Heidi Browning Pearson, Sara Varni, and Melissa Waters share insights on updating policies, balancing integration, and more. Dive into Part 2 of our 3-part series and empower your team to embrace AI confidently. 621 Consulting Simon Fleming-Wood #ai #marketing #fractionalmarketing https://lnkd.in/g-G8dPvk

This first official day of Summer 2024 is a special day for Team 621. We named the company for June 21 because the start of summer represents a special time we remember from childhood - when an exhilarating future awaits, full of new possibilities, meaningful connections and the chance to make lasting memories. That's the spirit we bring to our work at 621 as we help companies envision and bring to life exciting new opportunities to grow. On a personal note, when I reflect on the spirit of the start of summer, I also think about wanting to slow down time to make every moment last. My wife and I are feeling that sentiment acutely this summer, as we prepare to send our oldest off to her freshman year in college this fall. I've been reflecting a great deal of late on how fleeting time is and about the imperative of being fully present. In my view, that's the ultimate challenge in life - to let go of the angst we may harbor about what might/might not happen in the future or what could have gone differently in the past, and instead commit to being fully here in the present. I'd like to think that doing so would set us all up to live rich, fulfilling lives and to take complete advantage of what's in front of us now. To that end, this passage from Seneca's Letters on Ethics spoke to me: "If you lay hands on today, you will find you are less dependent on tomorrow. While you delay, life speeds on by…. time alone is ours. Nature has put us in possession of this one thing, this fleeting slippery thing." As the 621 Team celebrates our "birthday," I cannot adequately express the deep gratitude I have for the wonderful people I get to work with each day as part of the 621 team. To a person, they each have special talents as marketers but even more importantly, are first-class, high-integrity human beings. Traveling this road with them makes me excited to get up and go to work each day. Special thanks to our core management team: Simon Fleming-Wood, Dana Shapiro Marotto, Jim Underwood, and of course the incomparable Meghan Paradis Keane. Here's to a summer to remember. 621 Consulting #fractionalmarketing #summer #marketing

Check out the latest 621 Consulting blog post - Playing to Strengths: A New Mindset to Managing Your Careers Ever wonder if focusing solely on improving your weaknesses is holding you back? Our latest post challenges some long-held habits and proposes an alternative: a strengths-based approach to career growth. Key highlights: ✨ Embrace the real value of feedback ✨ Learn how leveraging your strengths can significantly boost performance and engagement ✨ Discover practical tips for identifying and maximizing your unique skills We also talk about how this approach lends itself nicely to fractional work. Looking forward to your thoughts. Read it here: https://lnkd.in/gzCdNp_8 #CareerGrowth #StrengthsBasedDevelopment #ProfessionalDevelopment #fractionalmarketing 621 Consulting

In January Google began goodbye to third-party cookies. In our latest post, 621 Consulting consultant Benjamin Rose unpacks what the cookie phase-out means for both B2B and B2C businesses. Discover alternative measurement methods and why this change presents an opportunity to re-focus on the big picture: https://lnkd.in/gkwVM3fN #marketingstrategies #digitalmarketing #privacy #cookies 621 Consulting

New on 621 Consulting blog! 7 Ways to Craft a Funnel That Connects and Converts. In our latest post, we caught up with Benjamin Rose, a seasoned 621-er with a rich background in  growth, performance marketing and analytics. Ben shares seven practical strategies to transform your funnel: https://lnkd.in/gNuV6Hrz  #Marketingtips #Funneloptimization #performancemarketing

Ready or not, 2024 is upon us. Three themes for marketers as we prepare for the new year:   1) Embrace (don’t fear) AI: There's a lot of buzz about AI taking over jobs, but let's not pack up our desks just yet. AI is a powerful tool for marketers, not a replacement. The question is how companies use it to enhance or accelerate marketing efficiency, productivity, and creativity. Consider AI your digital assistant and be curious to understand how your team can use it most effectively.    2) Turn constraints into creativity: The phrase “do more with less” is often repeated during lean times. While it can feel discouraging, the real message is this: Marketing leaders have a unique opportunity to rethink their go-to-market motion and develop their teams during times of constraint. These challenges push organizations to be more innovative, prioritize more effectively, and open doors to unexpected solutions. As the Roman emperor and Stoic philosopher Marcus Aurelius said, “the obstacle is the way.”    3) Be wary of sacrificing long-term growth: In the pursuit of immediate results, don’t overlook the importance of brand building. Focus on crafting a compelling brand story that differentiates and endures, while balancing the daily demands of your marketing engine. Precise insights on customer pain points, strong positioning and consistent engagement are critical factors in driving sustainable growth. Yes, we're living in disruptive times, which means opportunities for innovation are everywhere. For you "Top Gun" fans, I'll leave you with the scene in "Top Gun: Maverick" where Rear Admiral Cain says: “The future is coming and you’re not in it. Your kind is headed for extinction.” Maverick’s reply? “Maybe so, sir. But not today.” Happy holidays to you & yours. 621 Consulting #fractionalcmo #fractionalmarketing #marketing #ai