621 Consulting’s Post

In January Google began goodbye to third-party cookies. In our latest post, 621 Consulting consultant Benjamin Rose unpacks what the cookie phase-out means for both B2B and B2C businesses. Discover alternative measurement methods and why this change presents an opportunity to re-focus on the big picture: https://lnkd.in/gkwVM3fN #marketingstrategies #digitalmarketing #privacy #cookies 621 Consulting

Big changes are underway in the marketing measurement landscape. Is your measurement strategy ready for a post-cookie world?

The end of third-party cookies is here, but it's not all bad news for businesses. Our latest piece from 621 Consulting discusses the impact on B2B and B2C companies and introduces strategies for adapting your marketing measurement. From robust A/B testing, and identity-matching solutions to revisiting media mix modeling, you’ll get a better handle on what role cookies play and how to adapt your strategy with alternative approaches.  #marketingstrategies #digitalmarketing #privacy #cookies https://lnkd.in/gQhhEF-P

Google’s saying goodbye to cookies, and we’ve got just the thing to help you get ready for it. Check out our on-demand webinar where we dive into what this big change means and how you can totally rock your marketing without those cookies. 🍪 👀 Here’s the scoop: - Get the lowdown on what Google ditching cookies means for us marketers. - Score some super actionable tips on staying cool and collected (and successful) in a cookie-free world. - Find out how to make the most of the data you've got without stepping on anyone’s privacy toes. This webinar is all about keeping you ahead of the game without breaking a sweat.Catch you in the cookie-less future! 📺 : https://lnkd.in/dmjtAcQ9? utm_source=linkedin&utm_medium=social&utm_campaign=&utm_content= #NoMoreCookies #b2bMarketingstrategy #B2B #ABM #google

𝗜𝘁'𝘀 𝘁𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴 𝗼𝗳 𝘁𝗵𝗲 𝗲𝗻𝗱. 𝗛𝗲𝗹𝗹𝗼 𝟮𝟬𝟮𝟰, 𝗴𝗼𝗼𝗱𝗯𝘆𝗲 𝗖𝗼𝗼𝗸𝗶𝗲𝘀. B2B marketers, are you actually prepared? As WARC rightfully said, it's time for our industry, and well... every industry, to adapt. From 4th Jan, Google introduced 'Tracking Protection' for 1% of its Chrome users. This means they'll be limiting cross-site tracking by restricting website access to third-party cookies by default. So, it really is time to implement a first-party data strategy for your brand. Not next quarter, 𝗻𝗼𝘄. Jump into our handy guide to kick-start your approach to first-party data, before it's too late. Get the full guide here: https://lnkd.in/esS8RT3u #firstpartydata #cookies #b2bmarketing

In this piece, I dive into: 🔍 What Google’s reversal on third-party cookies means for B2B marketers 📊 How to adapt your strategies in a cookie-less future 📈 Key steps to stay ahead of the curve As businesses continue to navigate the evolving landscape of digital advertising, understanding this shift is crucial for maintaining effective, data-driven marketing strategies. 👉 Read the full article here: https://bit.ly/RTViews1131 #B2BMarketing #DigitalMarketing #GoogleUpdates #DataPrivacy

Guess who's back? Back again? Third-party cookies, tell a friend 🍪 Will the real marketers please stand up? ✋ Make your way over to our blog for your latest post: "Why B2B Marketing Needs to Think Beyond Third-Party Cookies" and learn: 😱Why Google is throwing away its plans to deprecate third-party cookies 💻How new experiences in search browsers may impact your strategy, even with third-party cookies in place 💪What you can do today to future-proof your go-to-market efforts Read more here >> https://hubs.ly/Q02JP47_0

Google's Consent Mode V2 is rolling out, and the deadline is approaching fast — March 6th, 2024. What does this mean for your Google Ads? Are you sure that you are ready for this change? 🚀Our #workshop is designed to simplify this topic for B2B marketers and help ensure your business is prepared for these changes. 🔑We’ll discuss the consequences of not adapting to these changes and guide you through the process of reviewing your current Google Tags setup in Google Tag Manager (#GTM). You can expect to learn about both good and bad practices for setting up Google Consent Mode. 👇 Join the workshop to deepen your understanding of the Google Consent Mode V2 update and to assess your readiness for these upcoming changes. The sign-up link is in the comments if you can't see it comment/DM me 😁Or visit holini(.)com => events tab. #GoogleConsentMode #DigitalMarketing #B2BMarketing #GoogleAds #Compliance #Workshop

Google plans to phase out third-party cookies in the second half of 2024, meaning collecting data on a large scale will become trickier. Where does that leave us? Opt-in first-party data. Read this and 4 other ways to optimise your B2B marketing budget for 2024 here: https://lnkd.in/eQQF__XJ #proptech #marketing #B2BMarketing

How will the deprecation of third-party cookies affect your B2B marketing strategy? G2’s Todd Detmold is shedding light on this topic in his recent blog post. Dive in to learn how G2's first-party data approach keeps our Buyer Intent data intact amidst industry changes here: https://t.ly/zbsNc