ActiveCampaign

Ever wondered if marketing automation is worth it? The answer is a resounding YES! Businesses that use marketing automation save about 12 hours a week after implementation. It removes the need for manual work like email sends and team handoffs while providing a central database for the entire company. Want to reclaim 12 hours a week? 👉 https://bit.ly/3AFwOJX #emailmarketing #marketingautomation

Who will lead the next generation of AI winners? 🤔 The next AI winners will be defined by outcomes, not features. Can it boost engagement, clicks, and actions? Success is all about driving real results. 🚀📈

Managing Channel Sales in Your CRM I had a meeting two days with a local SME that provides IT services and products. They are a B2B business evaluating ActiveCampaign for their CRM, and one of the biggest discussion points was channel sales management as a large part of their business is driven through a few key channel partners. This process can vary widely between organizations, and let’s be honest—it’s hard to find a CRM that nails it perfectly since most are built around a direct sales team/process. No magic bullet but I always feel flexibility is critical when handling channel sales in the CRM, as needs can differ significantly between companies and even different teams within the same company. If you’re in the same boat, here are some strategies we explored to help ActiveCampaign work as a central hub for managing channel sales: 🎯 Dedicated Pipelines for Key Channel Partners One approach we discussed was setting up individual pipelines for each major channel partner. With separate pipelines, channel managers get a clear view of activities and performance by that key partner, making tracking, reporting, and prioritization straightforward. By tailoring each partner’s deal stages specific to the process of working with them, it’s much easier to ensure leads move efficiently from contact to close. 🏷️ Track Leads with Event-Based Tags For this SME, channel leads often come through events, so we explored using ActiveCampaign’s forms and landing pages to capture leads at each event and tag them accordingly. For instance, if a partner holds a trade show, any lead captured could be tagged to that event, so managers know exactly where each lead came from. This tagging structure is perfect for targeted follow-ups and engagement based on each lead’s journey. 🛠️ Customize Tracking with Custom Fields To gather more in-depth data, custom fields in ActiveCampaign’s Deals pipeline are incredibly useful. Think about adding fields like “Last Event Attended” or “Product Interest,” which help channel managers better understand each lead’s needs. This level of detail makes it easier to send personalized outreach and spot trends in product interest or event impact over time. 📈 Additional Recommendations: Set Up Automated Follow-Ups: Automation in ActiveCampaign can trigger follow-ups based on tags or custom fields, helping channel managers stay on top of every lead. Real-Time Notifications for Channel Leads: Get notified when a lead advances, so your team can respond quickly and keep the momentum going. Wrapping Up: Managing channel sales in your CRM is no one-size-fits-all approach and it's important to have a flexible mindset and expect some workarounds to achieve your key objectives. #ActiveCampaign #ChannelSales #CRM #MarketingAutomation #SalesAutomation

Instadrive is driving customer success with ActiveCampaign! 🚗 By combining CRM and automation, they’ve achieved a 6x higher CTR than the industry standard and doubled revenue from follow-up emails. Discover how they’re delivering top-tier service and never letting a lead slip through the cracks! Read more here: https://bit.ly/4fhr7Rk

Nothing makes us happier than hearing how ActiveCampaign supports teams in achieving their goals! 🙌 We're thrilled to have made the CRM transition seamless for Brian's team and to be part of their journey toward streamlined sales processes. Here’s to seamless sales processes and empowering teams with the tools they need! 💙 #customersuccess #salesautomation #crm #activecampaign

Flexible sending with custom conditions 💌 Now, you can use lists, tags, saved segments, or custom conditions to target your email sends. Plus, one-off sends stay organized, keeping your segment library clean and clutter-free! #segment #marketingautomation #digitalmarketing

Looking for an easier way to connect with customers and boost your sales? 📈 With ActiveCampaign’s unique #SMS automation, you can send timely, personalized text messages based on your customers' actions—like a friendly reminder for an abandoned cart or a thank-you message after a purchase! 💬✨ It’s like having a personal assistant that engages your customers without extra work. Perfect for busy business owners who want to take their ecommerce game to the next level. 🚀 #smallbusinesstips #ecommercegrowth #automation

Are you using automation yet? If not, it’s time to catch up! 🚀 Automate your emails to save time, boost engagement, and drive sales—all while delivering a seamless experience for your contacts. #automation #customerexperience #marketingautomation

Are complex reports giving you the chills? 😖 Keep it simple with our free marketing campaign analysis template! Get all the insights without the nightmare of sorting through endless data. Just results, no tricks! 🕷️ https://bit.ly/48mkJWD

Facing challenges scaling your #SaaS business? Learn from Kommunicate's success story! Find out how they used #ActiveCampaign to manage inbound leads, enhance user engagement, and boost conversions. 📈 Dive into the full article here: https://bit.ly/4hbxCqF #customersuccess #businessgrowth #marketingautomation