Marketers eager to incorporate AI into their business strategies need first to learn the key terms that articulate the space. Ad Age compiled a glossary of all the key words and concepts to understand AI: https://lnkd.in/dywHx79J
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Ad Age, a Crain family brand, is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, Ad Age Small Agency Conference & Awards, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.
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Shana Starr
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Updates
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BREAKING: Kimberly-Clark Corp. has launched a global creative and media review meant to consolidate its agency roster.
Kimberly-Clark launches global creative and media review
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Ad Age reposted this
JUST IN: Netflix has named Nicolle Pangis as its new VP of advertising. Pangis will lead ad sales for the U.S. and Canada. Read more on Ad Age ⬇️ https://lnkd.in/exFGaSqW
Netflix names new US ad sales chief
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Excited to announce the 53 jurors for the 2025 Ad Age Creativity Awards, led by jury chairs Damaune Journey, Chanelle Kalfas, Jason Sperling and Orlee Tatarka. See the full juror list here: https://bit.ly/3YsKPCy The deadline to enter is Dec. 3. We also have some new categories this year across both A-List and Creativity Awards. They include: —A-List • B2B Agency of the Year • Independent Agency Network of the Year • Sports/Entertainment Agency of the Year —Creativity Awards • Best Use of Music • Future Brand Leader • Editor to Watch • Head of Production of the Year (Production Company) I look forward to seeing all the great entries.
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Sports team marketers are no longer just selling tickets and hyping the score to attract and retain fans.
How sports CMOs are turning teams into lifestyle brands and how their roles are changing
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John Davi, chief digital officer of Supercuts’ parent company, discusses how the salon chain’s marketing speaks directly to doubters.
Supercuts targets haters with a coupon that raises the price of a haircut
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Smoothie King says it is the first quick-service restaurant offering a dedicated menu for GLP-1 users.
Smoothie King creates GLP-1 menu for weight loss drug users
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Geico, Snickers, Six Flags and more lean into fear, nostalgia and escapism for Halloween.
Halloween 2024—How candy makers and other brands are celebrating
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Panera Bread is conducting a review for its creative business, Ad Age has learned.
Panera Bread puts creative business in review
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