Fundraising isn't easy - especially when you need money to raise money. Thank you Sandra, for these insights on your journey navigating this with NOPALERA!
Adgile Media Group
Advertising Services
Adgile Media Group is the first ever tech-enabled, nationwide truckside advertising company!
About us
Adgile Media Group is the leading tech-enabled, out-of-home advertising company! With data at the center of all that we do, Adgile delivers advertisers the biggest bang for their advertising dollar.
- Website
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http://www.adgile.co
External link for Adgile Media Group
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- New York
- Type
- Privately Held
- Founded
- 2018
- Specialties
- advertising, branding, out of home, truckads, truck wraps, and vehicle advertising
Locations
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Primary
New York, US
Employees at Adgile Media Group
Updates
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Inspiring to hear how NOPALERA is changing the beauty landscape. A luxury Latina beauty brand is exactly what the industry has been missing!
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Adgile Media Group reposted this
If you haven't yet heard, "Brand Person" is a new Substack penned by Jessica Eggert, who I've had to pleasure of working with during her time at Ghia, and then again more recently at GEM. Jess & I came up in brand-land together, and the pulse she keeps on all things brand-marketing is incredible; the publication has quickly become one of my favorite reads & I encourage any/all brand-curious folks to check it out. This week's post was titled "To OOH or not to OOH" and it tracks OOH's maturity from OOH of old where folks invested in "wheatpastings that stay up for five seconds," all the way through tech-forward evolution & re-emergence amid the death of DTC-as-a-business-model movement. Was great to have Adgile Media Group featured alongside so many people I admire in this space -- Payal Patel Plofker (Jones Road Beauty), Hunter Arbaugh (Supper Club) + Caroline Turim Irizarry (Ritual)!
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Adgile Media Group reposted this
Lucky Beverage Co. is now available at 7-Eleven in Orange and San Diego counties and you'll see plenty of these trucks sliding around town. creatively - we wanted something disruptive, that tied to duct tape element on our cans censoring that very scary four-letter word your 5 year old probably uses. but honestly, i was just exhausted concepting for this and while driving in LA - saw an ad for Ritual that said "trace like a motherfuck..." with a big ritual pill covering it. and i yelled "what the f does that mean" - "f*** that ad" so that's that. we hope these trucks work! shouts to my homie Nick Nadeau for being patient with me. #ooh #cpg
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Adgile Media Group reposted this
I've been subscribed to Morning Brew ever since my college roommate signed me up without my permission because he wanted a free coffee mug (which you could only unlock if you shared the Brew with 5 friends). No regrets there, it has been my favorite morning read ever since. Earlier this year, Katie H. reached out after noticing a surge in brands adopting a strange, new advertising format -- truckside advertising! If you're interested in what we do & how we do it, we gave Katie an inside look at where we were, where we are, and where we're going with our performance-first OOH strategy. I have followed Katie's work for a long time; she is one of the best writers in her field & it was awesome to see a Adgile Media Group cover story hit my inbox earlier this year. I encourage folks to give the long-form version a read & I am excited to catch up with Katie & the rest of the team at the sold-out Marketing Brew Summit next Thursday! From the desk of Katie H., on behalf of Morning Brew:
Inside the company placing ads on unbranded delivery trucks
marketingbrew.com
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Adgile Media Group reposted this
Quickly falling in love with creative that features oversized product shots -- look how good this Brazi Bites campaigns looks!! Hats off to Junea Rocha, Laura Livermore, & Bree Swanson for this awesome activation in support of their partners at Whole Foods Market. Hard not to look at the photos and not smile. The best marketers understand how infectious good energy can be. Those who lead with it know good & well that the halo effect that results is real, and does a lot to influence a campaign's performance. Happy national waffle day to all that celebrate. If you're swinging by Whole Foods this holiday weekend, I encourage you to give Brazi Bites a try. The product is second to none. Also - someone get that kid a NIL deal ASAP!
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Adgile Media Group reposted this
Brazi Bites Co-Founder & CMO, Shark Tank Entrepreneur, Creator of the Latino Entrepreneur Accelerator Program
The activations supporting our waffle launch at Whole Foods are in full swing. Huge shoutout to the amazing Laura Livermore and Bree Swanson from our team, who spent last week in NYC walking the city (in waffle costumes!), creating content, connecting with our super fans, and making many new ones. So cool to see our first-ever out-of-home advertising in partnership with Adgile Media Group. How awesome do the trucks look?! Looking forward to seeing the velocity results in the coming months as all our activations come to life 🚀 Chris Manca Whole Foods Market Brazi Bites Max Flannery #betterforyou #frozenfoods #glutenfree #brazibites #innovation
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Adgile Media Group reposted this
Congratulations to Zachary Abbott, Kat Townsend, Katia Tamer, Michael Richardson, Anna Lamb, and the entire ZBiotics team on their $12m Series A announcement earlier this week!! I first met Kat Townsend (*checks hubspot*) in September of 2022 when both Adgile Media Group & ZBiotics looked & felt a bit different than they do today. When she reached back out at the start of Summer, I did not yet know a fundraise was forthcoming, but it was clear from the conversations that the ZBiotics team was playing offense. If you're in consumer, or even 'consumer adjacent,' you know it is a really weird time to be fundraising. Venture & P/E feel closer than they have ever been, and (w/ a few notable exceptions) cash-flow seems to be the new prerequisite. Getting a deal of this size & stature done -- with a number of insiders coming back in for more -- tells you pretty much everything you need to know about the caliber of the individuals operating this business. Congrats to the ZB team; grateful that Adgile Media Group gets to play a teeniest tiniest part in the story. See you on the streets!
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Adgile Media Group reposted this
It has been such a cool experience leading an entirely new campaign: OOH Truck Activation. This past weekend myself and a few members of the ZBiotics team hosted a pop-up in the Meatpacking district. Thanks to the intelligent team Adgile Media Group and particularly Tom Shea and Max Flannery, we successfully launched 6 trucks with our Pre-Alcohol ads in NYC. I can't wait to unlock more learnings and see how this campaign performs! Zachary Abbott Kat Townsend Katia Tamer Michael Richardson
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t's amazing how much you can learn from your community! If you want to start a business, but don't know where to begin, take a page out of CROSSNET 's book.