Adstra

I'll be joining the Performance-Driven Marketing Institute (PDMI)'s summer series Tuesday 7/23 to talk about all things data privacy. Hear a summary of today's legal landscape from an attorney's perspective, and discuss the implications on performance marketing from the ad tech/data side. Link below to register!

Companies grapple with meeting consumer expectations amidst heightened privacy concerns. Recent data breaches have spurred actions like ad blockers and tweaks to privacy settings. Yet, to deliver value, companies require customer data. How do they navigate this dilemma? Enter "invisible experiences," a concept coined by Forrester. It envisions seamless, anticipatory interactions—think automatic doors or smart thermostats adjusting to needs. In marketing, this means using data analytics for personalized content, like timely product reorder reminders, fostering trust. Creating such experiences demands robust infrastructures: ethical data collection, unified profiles integrating first-party data, and real-time processing. Companies like VodafoneZiggo and RevZilla excel here, boosting revenue by tailoring interactions. Embracing invisible experiences respects privacy, positioning businesses as innovators amid regulations. It blends convenience with responsibility, fostering loyalty in an evolving marketplace. #InvisibleExperiences #CustomerEngagement #DataPrivacy #BusinessInnovation

If you’re a casual consumer, you may ask yourself – “Why should I really care about my data privacy? Does it really matter?” It matters and matters A TON. Consumer data is like modern-day gold and has to be treated as such. You’re not just going to take a lazy approach to something as valuable as gold. You’re going to protect it at all costs and go to great lengths to ensure it's managed properly. Protect your customer’s data and treat it with the care it deserves. #DataPrivacy #Data #ConsumerData

Excited to be attending Affiliate Summit East later this month! Let's meet to discuss how Adstra's data and identity solutions can optimize your affiliate programs. DM me if you would like to schedule time. https://lnkd.in/eNMZjNCZ #AffiliateSummit #DigitalMarketing #DataSolutions #Publishers #IdentityResolution #FirstParty

Publishers are now activating their first-party data “ as a durable, privacy-first and wholly-owned substrate to support ad targeting and personalization.” Looking deeper into this, “47% believe activating their first-party signals is the most promising solution to cookie deprecation.” An answer to the third-party cookie depreciation across advertising is an extremely challenging one to find. But it looks like publishers have a strong confidence that signal collaboration could be key. #Cookies #Advertising #Privacy #SignalCollaboration