ALLIANCE BETWEEN THEHOMEMAG + GROUNDWORK SET TO RESHAPE CONTRACTOR-HOMEOWNER ENGAGEMENT
INDIANAPOLIS, IN, UNITED STATES, April 12, 2024 - Groundwork, a distinguished name in virtual sales software for home improvement, and TheHomeMag, America's premier home improvement professional advertising network, today announced a nationwide partnership aimed at enhancing the way home improvement professionals and homeowners connect.
This partnership follows the successful 2023 introduction of Marketplace by TheHomeMag, an advanced platform designed to facilitate smooth connections between homeowners and professional service providers. At the forefront of Marketplace is Home-y, a digital concierge empowered by custom AI technology, offering user-tailored recommendations for local home improvement specialists. Complementing this is the Certified Partner program, spotlighting professionals rigorously screened and supported by TheHomeMag's $2,000 guarantee.
The debut of Groundwork’s services in Marketplace, initially available for Certified and Featured Pros in several major markets including SWFL, Phoenix, and Las Vegas, signifies the start of a comprehensive nationwide deployment expected to unfold in the following months.
Through this collaboration, advertisers within TheHomeMag will gain access to Groundwork's advanced lead conversion technology. This technology, which includes video and photo collaboration as well as remote measurement capabilities, is designed to expedite and enhance the quoting process. This integration simplifies the sales process for home improvement professionals, while also offering homeowners an engaging and interactive experience as they connect with service providers through Marketplace.
Jeff Wraley, CEO of Groundwork, highlights the mutual benefits of the partnership: "Homeowners are looking for quick connections to reliable, qualified professionals. Contractors are always looking for high-quality leads. Collaborating with TheHomeMag enables us to efficiently meet these needs on both sides."
Thomas M. B., President & COO of TheHomeMag, reflects on the significance of this alliance: "Integrating Groundwork's innovative virtual sales software distinguishes our services, streamlining business interactions and reinforcing our commitment to industry-leading convenience and efficiency."
Full News Release: https://lnkd.in/eRc6P3kA
