Afia

We love to see the expanding definition of comfort food to include the amazing flavors that say "home" to us! AFIA! Thanks New Hope Network and Jenna Blumenfeld for the shout out! #mediterraneanmoreoften #wesayafia

As we celebrate our first year in our Taylor, TX manufacturing facility, we are also celebrating our SQF certification! We couldn't be prouder of our team for working so hard every day to ensure that the food we produce doesn't just taste amazing, but is made to the highest standards of quality and safety. Achieving this certification is a testament to our amazing production team and is the culmination of months and years of work. Special thanks to Tatjanna Webb and our consultant Lily Hull(张清丽), PhD, MBA for all your hard work! #wesayafia #mediterraneanmoreoften #sqf #cpgbrands #selfmanufacture

Thanks for the shout out! We're so excited about these new spices that beautifully compliment our lines of clean ingredient frozen Mediterranean and Middle Eastern food! #wesayafia #mediterraneanmoreoften

Thanks Nosh.com for including our spices in the new product round up! We can't wait for more folks to try them! #wesayafia #cpgcompany #newproducts

It all started with Za'atar... "Had we ever thought of selling the za'atar that we use in our za'atar falafel?" The idea had come up during brainstorming before, but this time...we just couldn't get it out of our heads! So we got serious about it! What would Afia spices look like? 🤔 How could we make something true to who we are? 🤔 📓 Family recipes, of course! Each of our blends started with the generation-old recipe book, and the iterations were sent home for extensive testing 🌶 Our favorite spices and spice blends that we can never find right at our local grocery store - full of the best ingredients we could find, with no fillers or preservatives! ✨ Packaging that offered something different! No glass that could break in shipping, but we also wanted to stay away from plastic as much as possible. Enter v1 of spices in low-plastic paper tubes! 🎁 Luxuriously giftable - something you'd be proud to bring as a host gift to an iftar, or give for holidays or birthdays What we ended up with is something we're absolutely IN LOVE with! We're soft launching in presale now, so check it out! https://lnkd.in/gaF5bxxg Stay tuned for more news 😉 #wesayafia #mediterraneanmoreoften #cpg #dtc

🎉 One Year Later! 🎉#moveinanniversary After years in the works, last Sept. 1, we officially opened our Taylor, Texas manufacturing headquarters and IMMEDIATELY began production on our new line of microwaveable frozen meals - we literally shipped our first orders within the first TWO WEEKS! 🤯 From this facility, we've: 🥙 Launched 4 new SKUs with long-term partners like H-E-B, Publix, Wegmans and Whole Foods Market 📍 Nearly doubled our points of distribution 🎯 Seen our products added to shelf at Costco, Target, Kroger, Erewhon, New Seasons Market, PCC, Central Market and dozens more retailers  👨🏭 Employed twice as many people in the Greater Austin area  🥙 Hosted partners, friends and mentees for food and tours  🗺 Mapped out our big plans for continued growth, and new innovations! Happy Taylor-versary to Farrah Moussallati Sibai, Yassin Sibai and the whole Afia crew! It's wild to think how far Afia has come in the last 6 years, and so exciting to see what comes next for our team! #wesayafia #mediterraneanmoreoften #cpgbusiness #newfactory

Thank you to The Guardian and Nina Roberts for highlighting the voices of so many Middle Eastern & North African - aka MENA - founders, including our own Yassin Sibai, in this important piece! The #MENA certification is helping Afia and other amazing brands like Better Sour Zwïta Ziba Foods and Zesty Z continue this conversation with our retail partners to bring recognition of our authentic, heritage-rooted brands and flavors to shoppers everywhere. #wesayafia #cpgbrands #menacpg

🎉 Exciting News! 🎉 We are thrilled to announce that Afia has been named a finalist in the #Shelfies2024 awards by Startup CPG! 🌟 It's an honor to be recognized alongside so many incredible emerging brands. Have you tried our new Mediterranean Falafel Bowls yet? Visit afiafoods.com to find a store near you and experience the deliciousness! Thank you for your support! Together, we’re making #MediterraneanMoreOften achievable for more people everywhere! #WeSayAfia #CPG #Startup #Shelfies #AfiaFoods #InnovationInFood

Thank you, Costco Wholesale and Costco shoppers for making our weekend! 🤗 The Afia HQ team went to four of our local #Austin stores to see how people were responding to our falafel during demos, and we were humbled by the positivity -- and how many cases we moved through! 🥙 Thank you to the existing Afia fans who have been so jazzed to find us at their local Costco (and to tell us what else we should have at Costco!! 😁 ), and to all the new fans who were so excited to try Afia and fall in love with our falafel! #wesayafia #mediterraneanmoreoften #falafel #costco #cpg #feelingfalafull

With today's forecast saying it's going to feel like 105 in Austin 😓 ☀ we're 100% on board with this recommendation: "Afia Mediterranean has your protein needs covered. Heat up some naturally gluten-free and vegan falafel or fully assembled bowls, and forget about making anything from scratch. You’re busy, and it’s hot."