Alder Packaging

We’re off to Cosmoprof 🏜️ This July 23 & 24, Alder team members, Sarah, Tamar, and Kellie, are heading to Las Vegas to walk the Cosmoprof North America show together. Get in touch with us directly if you want to join our Beauty Break meetup for coffee & treats on Alder! #CosmoprofNA

The most precious package 💐 Our CEO, Jerome Fraillon, and his wife, Nikki, welcomed their first child to the world. Congrats to the Fraillons!

It’s a new Dawn 🌄 Meet our Manager of Packaging Development, Dawn Kim 𝗪𝗵𝗲𝗿𝗲 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗴𝗿𝗼𝘄 𝘂𝗽  Seoul, Korea. The Korean peninsula was and remains a unique place to grow up because as you know we are split in two dating back to the Cold War Era. I grew up during a time of war drills in school. Every 15th of the month, a siren would go off, and we had to take cover under our desks, learn how to handle firearms and learn how to apply bandages to wounded soldiers. Now of course, South Korea is in a very different situation where K-pop music and Korean TV shows and movies are making waves. But I consider the experiences of my youth both valuable and unique. 𝗧𝗲𝗹𝗹 𝘂𝘀 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱 𝗮𝗻𝗱 𝗿𝗼𝗹𝗲 𝗮𝘁 𝗔𝗹𝗱𝗲𝗿 𝘁𝗼𝗱𝗮𝘆 My prior experience was in the fashion industry, both clothing and shoes, before moving to the packaging industry. My attraction to packaging has to do with its functionality. Every commodity must have a shield of armor of some kind to protect the substance within. The bonus, apart from the functionality, is designing an eye-catching look that tells a story and connects with the consumer. My job is to be a bridge between the beauty brand and the consumer to provide excellent goods and service. 𝗪𝗵𝘆 𝗶𝘀 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘁𝗼 𝘆𝗼𝘂 The resources on Earth are limited, and the only way for us to sustain ourselves, and moreover, for future humankind, is to be responsible. This responsibility should come naturally from our own love for the Earth — and maybe I can help promote that!

Do you agree with these ideas? For our latest Trend Talks meeting, we recorded snippets of the Alder team discussing what it means to create Joyful #Packaging 🧴 Here are some key takeaways: ✔️ Minimalistic products on display ✔️ Sustainable processes ✔️ Poppy, happy colors ✔️ Organic lines & textures Featured team members: Kellie Turner Tamar Gezalyan Sarah Sommer Jerome Fraillon DAWN KIM

Spotlight on Homecourt sustainability 💧 Beauty products for the home. Their bottles are made of 100% post-consumer recycled materials and designed to be easily reused with the 1-liter kraft-paper pouch refill. Each refill pouch reduces plastic use by 92% 🌏 Learn more about their story and #sustainability efforts on their website. What are your thoughts on refillable packaging?

Welcome to New York 🗽 Thank you, LUXEPACK, for hosting an incredible packaging trade show — this year's event had over 5,000 attendees! Alder is proud to be an exhibitor, showcasing sustainable beauty packaging. Shoutout to our East Coast team for making this trip extra special!

See you in the city 🌆 This May 8th & 9th, meet the Alder team at LUXEPACK New York inside Booth B46 to discuss: • Sustainable beauty solutions • Direct-to-factory partnerships • What’s trending now + next As always, we’re looking forward to traveling as a team & making new memories! #luxepacknewyork

Got 15 minutes? Grab your favorite beverage, sit back, and listen to Alder’s CEO, Jerome Fraillon, talk about all things packaging and entrepreneurship: https://lnkd.in/e7yKw6Rr 🎙️ Thank you to Robert Young of Raconteur Seven {R7} for hosting us on the Unità Member Spotlight. Alder is proud to be a long-time member of Unità as we continue to grow and collaborate with its members.

Bravo to one of Alder's OG clients, GoodSkin Clinics, for their RADIANCE +++EGF Serum being named the Best Anti-Aging Serum of 2024 by BDG's Bustle 👏 Alder is honored to have worked on the packaging for this winning product and we'd like to extend a special thanks to Jennifer Ritter for her incredible work on the formula. Congrats to all!

Behind the scenes in #beautypackaging 🎬 Alder's Q1 2024 was an incredible journey, from Los Angeles to New York City and San Francisco, filled with innovation and inspiration. Thank you to all of our team members and clients for showing #sustainableisbeautiful.