Alder Packaging

Happy Lunar New Year to our incredible Chinese team members, factory partners, and everyone celebrating 🧧 Alder’s CEO, Jerome Fraillon, and Sr. Director of Sales, Tamar Gezalyan, recently traveled to China, spending time in Hong Kong and neighboring cities. From diving into market research and exploring sustainability ideas to connecting with the locals, the trip was both productive and inspiring. We want to take this moment to honor our hard-working ‘work families’ overseas. Wishing you all a joyful and prosperous Year of the Wood Snake 🐍

Meet us in Miami 🦩 This January, Alder’s co-founder, Sarah Haffey, is joining Alder’s East Coast Director, Anthony Montalbano, to walk the Cosmoprof North America show. Get in touch with us directly if you want to join our kickoff happy hour or set up a private meeting! #CosmoprofNA

Wrapping up 2024 with gratitude 🎀 Here are our Top 4 highlights of the year — and 1 big goal for 2025. Thank you to our incredible team, clients, and partners for making it all possible!

Let’s talk tariffs 🌏 Our co-founder and CEO, Jerome Fraillon, is back from Cosmopack & Cosmoprof Asia with insights to share. He sat down with fellow co-founder, Sarah Haffey, Alder’s VP of Business Development, to discuss what this means for manufacturers and beauty brands.

Keeping up with Team Alder ❇️ It’s our Director of Business Development, Kellie Turner 𝗧𝗲𝗹𝗹 𝘂𝘀 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱 𝗮𝗻𝗱 𝗿𝗼𝗹𝗲 𝘁𝗼𝗱𝗮𝘆 Through college, I was a NCAA athlete and that competitive motivation carried me into sales. I eventually became a packaging consultant for a global packaging distributor, selling a large catalog of components from food and bev to pharma and beauty. When I met Alder, everything clicked! I combined my lifelong passion for health with a focus on personal care packaging. Now, I work with beauty and wellness brands to bring their mission to life through innovative packaging. Somebody pinch me! 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝘀𝘁𝗮𝘁𝗲 𝗼𝗳 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝗯𝗲𝗮𝘂𝘁𝘆 Every brand and customer aspires to be more sustainable and eco-friendly, but gaps in education and communication often stand in the way. At Alder, we bridge the gap by educating brands on their options, backed by transparent environmental data, like how much plastic they can eliminate annually or steps to achieve 100% recyclable packaging. When the brand is informed, they pass that information on to catch the hearts of consumers. 𝗪𝗵𝗲𝗿𝗲 𝗰𝗮𝗻 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗳𝗶𝗻𝗱 𝘆𝗼𝘂 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂’𝗿𝗲 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 Cooking or at hot yoga! I recently completed my 200-hr yoga teacher training, and in 2022, I graduated as a gut health specialist and an Integrative Health Practitioner. I am a strong believer in movement, eating mindfully, meditating, sound bathing, breath work, and manifesting. I also love red wine and going to In-N-Out from time to time! #Balance

Now arriving in Hong Kong ✈️  Alder Packaging is excited to touch base with our manufacturing partners and explore new innovations booth by booth at Cosmoprof Asia 🌏 Message us if you’ll be around the area this week!

Love what makes you rare 💎 The Alder team was honored to attend the second annual Rare Impact Fund Benefit, hosted by Selena Gomez. We’re inspired by the Rare Beauty team’s dedication to expanding youth mental health services globally, creating a lasting impact for young people everywhere. Learn more about the mission by visiting rareimpactfund.org/

Personal growth & celebrations are in order 💐 Please help us congratulate Sarah Sommer, our VP of Business Development, as she gets married on October 26th and heads off to her honeymoon. Here’s to Sarah & Rob!

Scalp care is trending on social media as the skinification of #haircare continues. Any brands launching a scalp-focused line? Check out these packaging ideas with some of our newest components + message us to schedule a meeting!

From the boardroom to the rooftop, we had a blast showing our partners at WWP Beauty around LA last week 🌴 Here’s to continued growth and collaboration!