Amazon Advertising Community

Sometimes, one campaign can make or break your ad console. 🔥    We worked with a client whose ACOS was stuck at 66%, but their goal was 60%.    The culprit?    Their top-spending campaign was running at 100%+ ACOS and eating up 22% of the total spend, about $300/day.    The easiest fix?    Reduce the budget on that campaign.    Once the budget is under control, you can then focus on fine-tuning bids and negatives to decrease ACOS.    Yes, sales may dip short term if you’re not proactive, but there are other campaigns you can scale to fill that gap.    We identified some campaigns they could launch:  1.       Catch All Auto  2.       Scent-specific keywords  3.       Sponsored Brands for top KWs  4.       SBV for top KWs    The result?    Their ACOS went from 66% to 55%.    And the new campaigns we launched helped them maintain similar ad spend levels. 💰    Don't underestimate the power of budget adjustments. 📊    #AmazonPPC #EcommerceStrategy #DigitalMarketing #AmazonFBA

📢 Amazon Accelerate 2024 Updates: Your Complete Guide! 🚀 Amazon Accelerate 2024 has unveiled a treasure trove of updates across: ■ Supply Chain & Logistics ■ E-commerce Tools ■ AI & Analytics ■ Marketing & Advertising ■ Financial Services ■ Compliance & Seller Support 🔍 Curious about the details? Check out the comprehensive summary in the PDF below!

This is BIG! Amazon now lets you make Coupons Non Stackable! Many sellers have had this issue in the past that their inventory were wiped out by shoppers stacking coupons with promotions. This is a great step from Amazon to help prevent this! I believe deals are still stackable, this is just for Coupons stacking with percentage off promotions.

The BIGGEST development in Social Commerce so far. A partnership between Amazon and TikTok? I never thought we would see the day. This has been an internal fight at TikTok between the shop team, which wants sales on TikTok Shop, and the ads team, which wants to grow ad revenue. I guess the ad revenue won. I honestly didn't see this coming. TikTok users will be able to link their account to their Amazon profile and check out without leaving the app. A few months back, Amazon partnered with Pinterest, Meta, and Snapchat to do the same thing. They will have all of the information they need, including price, shipping time, and Prime eligibility. The writing is on the wall: Social Commerce is here to stay. The first phase will likely be just like Meta, where Amazon runs the ads. But there's no doubt that brands will be able to use Sponsored Display and DSP ads to run Amazon ads on TikTok and get full attribution when users have their accounts connected. I believe this will also apply to whitelisted creator content from creators' accounts. If so, it becomes even MORE important to have a network of creators for your Amazon brand.

What PPC Software do you use 🤔 ? Do you really know what makes one software better than the other? Features, accessibility, etc? Well have I got the solution for you! I sat down with David Zimmermann to discuss his own grading system for judging and assessing which third-party PPC software is best for you. Check us out on YouTube and all major podcasting channels! https://lnkd.in/eHFWb_UV

💥 The Hidden Truth Behind Ad Metrics: Why Viewable Impressions Matter Understanding the difference between Impressions and Viewable Impressions can significantly impact how you think about optimizing your ads. Here's a breakdown of each term and why it matters: ● Impressions:  Recorded every time an ad is displayed regardless of whether the user saw the ad on screen or not. For example, on Amazon, an ad gets an impression when it's loaded on the page, even if the user doesn't see it. ● Viewable Impressions:  According to the Media Rating Council (MRC), a viewable impression occurs when at least 50% of an ad's pixels are visible on screen for at least one second (two seconds for video ads). Interestingly, Click-Through Rates (CTR) on Sponsored Ads and DSP are based on impressions, not viewable impressions. The difference is significant. As shown in the image, the CTR reported in the advertising console is 0.58%, while the CTR based on viewable impressions is 3.95%—a 580x difference. 📣 Let's be real:  when we talk about the influence of ads on customer decisions, we don’t talk about ads that customers don’t see. They get influenced by what they see, not what they don’t see. So why would we base our performance metrics and decisions on what customers didn’t see? Understanding this concept can change the way you approach A/B testing, ad optimization, and revisiting the AMC path to conversion. There's much more to explore on this topic, but let's save it for future posts. Do you think it matters to calculate CTR differently? Share your thoughts below!

🔸 Enhanced Product Targeting with Amazon's M.B.A. Insights 🔸 There's multiple ways to go about choosing ASIN targets to go after within your Amazon Ads, it boils down on the goals/KPI's of your campaign. However, Amazon's Market Basket Analysis tool (found in Seller Central ⏩ Brand Analytics ⏩ Consumer Behavior Analytics) offers insights into any given ASIN and the products most frequently purchased together with it. Amazon provides the "Purchase Combination %", or the percentage of orders containing both the selected ASIN and the #1, #2, & #3 purchase combination ASINs over any given look-back range. This is fantastic for diving into historical consumer behavior trends (i.e., tentpole events, holidays, seasons) and identifying both branded and non-branded ASINs frequently bought together. Some advertising use cases for branded & non-branded purposes: 🔐 Branded:  🔸 Cross-Selling: Create ads that highlight your products often purchased together based on data. This helps drive up Average Order Value (AOV) by cross-selling complementary products. 🔸 Product Detail Page (PDP) Protection: Run these ads via Sponsored Products (SP) and Sponsored Display (SD) to protect your PDPs while simultaneously building up your customers' carts with your branded products. 🤺 Non-Branded:  🔸 Conquesting and Cross-Selling: Use the same cross-selling strategy, but target ASINs for conquesting (adjust KPIs as necessary). Promote frequent purchase combinations to appeal to customer buying behaviors. 🔸 Competitor Targeting: Identify ASINs similar to yours and target them. Based on MBA data, you might hold a competitive advantage over these competitors. Customers might buy two similar products for various reasons, but focus on competitors where you have the greatest differentiation. Start with low bids to test begin, and gradually increase bids as performance proves strong. If you haven't already, check out the M.B.A. and see if you can identify some high combination %'s of product purchases. Manually targeting these ASINs may free up some data-collection space within Auto campaigns, and even open the door for additional cross-selling opportunities within DSP 👀 Plenty of potential here to increase visibility and ad efficiency, all whilst making the customer's journey that much easier 🙂 #btrmedia #amazonads #amazonadvertising #ppctips