Straight Up Growth = Amazon 📈

IT'S Q4 YOU CRAZY PEOPLE. Update your #ContentMarketing for #HolidaySales. But please don't take my word for it... Mobile device overtook desktop this holiday season, accounting for 51.1% of online spend for the holiday season and amounting to a record $113.5 billion. - Adobe Digital Index (2023) 61% of holiday shoppers were more likely to purchase from brands that provided personalized holiday-themed promotions. Consumers responded positively to ads that reflected festive imagery, holiday-specific deals, and messaging tied to the season. - Google’s Insights on Holiday Marketing (2020) Holiday elements in emails, ads, and product imagery increased click-through rates by up to 20%. Conversion rates during key shopping days like Black Friday and Cyber Monday were consistently higher for businesses that integrated holiday visuals and messaging. - Adobe Digital Index (2021) Ads with festive designs saw a 17% higher conversion rate compared to non-holiday ads during the holiday season. Retailers who updated their creatives with seasonal elements saw up to a 30% improvement in click-through rates. - Criteo’s Holiday Season Marketing Trends (2022) A 23% boost in conversions for businesses that featured holiday elements like festive imagery, countdown timers, and holiday-specific discounts. These studies collectively demonstrate that adding holiday elements to marketing materials, such as ads and product images, can enhance engagement and conversion rates, particularly during the holiday season. - Shopify’s Holiday Sales Data (2021) Straight Up Growth = Amazon 📈 Hit us up if you need any HOLIDAY CONTENT assistance!!!

Chasing learning vs chasing money My philosophy has always been that both will come hand in hand if you prioritize learning Thank you to Seller Labs and William Christensen for having me on the 'Monetizing Your Mental Capital' podcast, sharing my start as a digital marketer + starting Straight Up Growth = Amazon 📈 one month before COVID Give the full episode below! #ecommerce #amazonadvertising

Straight Up Growth = Amazon 📈 is only as strong as our people. Our brand strategist team is strong. Predicatable growth- If creating a predicatable gameplan and execution on that predicatable growth on Amazon my team would be squatting 335 like it’s nada. Data analysis- if understanding and acting on your Amazon data was bench pressing we benching 225 up in this gym. Problem solving- if you need someone to deal with all those pesky issues that come from selling on Amazon was dead lifting you better believe we doing 410 pounds baby What does this mean? Our brand strategists our rockstars, they are part of the thousand pound club of Amazon marketing. So thankful for all the awesomeness you do!

Feeling overwhelmed by the constant push to offer discounts? You’re not alone. At Straight Up Growth = Amazon 📈 we believe in the power (or the art) of carefully crafted and data-driven deals Here's an example of a brand that was excited to participate in their first #PrimeDay after skipping out in 2023 The numbers speak for themselves! Only with the power of deals can you see a decrease in ad spend and CPC while also achieving that 121% year-over-year growth Learn more about the power of deals and some tips we share while crafting sales with our clients below! #amazonadvertising

Anybody have those post #primeday blues? Well you shouldn't be if you used prime day to help you rank better. If you used prime day to focus on new customer acquisition. If you jumped on activating subscribe and save coupons to get that repeat revenue locked in. Here are a few brands month to date measurement for august. I am seeing lots of green. HBU Straight Up Growth = Amazon 📈

Why are product detail page creatives important? 81% of shopping on #amazon is done on mobile thus making text much less impactful than creatives when it comes to conversion rate. They impact conversion rate directly on your own product detail pages. AND NOW THEY CAN BE INCLUDED AS PART OF YOUR SPONSORED BRAND ADVERTISEMENTS. Thats very cool beans we can see its going to make for some better advertising. However, dont blow it with your product images and than advertise something that looks silly like this example here. You only get one shot One opportunity To get all the Amazon sales you ever wanted with love Straight Up Growth = Amazon 📈

Ranking rules. $127k on $14k spend (11% TACoS). (and that doesn't even count the subsequent purchases these customers will make of this consumable) If you want to own top of search when the next #PrimeDay rolls around, DMs are open :)

Best way to start off the week.. with some #PrimeDay wins! Many of our brands are still seeing a lift in new views + sessions 🚀 Using those Prime Day deals to attract new customers will keep that growth going for weeks after PD! Fall prime is just around the corner…. Wanna see results like this? Perfect time to start planning, hit us up! Straight Up Growth = Amazon 📈