Analytic Partners

We had a great time at the Inspired Business Media CMO Summit in London this week! Between insightful sessions and 1:1's, our very own Justine O'Neill and Kevin O' Farrell hosted a masterclass about planning for future success. Using best practices and real-life examples, they explained how the world's largest brands are using scenario planning as part of a commercial mix modeling approach to navigate constant external and internal challenges. Want to learn more about forward-looking planning? Get in touch with one of our experts: https://lnkd.in/e4sEhCwk #cmosummit #commercialanalytics #scenarioplanning

Don’t let “statistical noise” contaminate your well-constructed marketing mix model. Check out our latest whitepaper, where we uncover the dangers of using incrementality tests in marketing mix models – and how marketers like you can mitigate those dangers for more accurate modeling and business decisions. #marketing #commercialanalytics #dataanalytics #experimentation

Over the past few weeks, we had the pleasure of meeting hundreds of students across campuses in South Florida to share our internship and full-time opportunities. We're invested in setting future leaders up for success, and we're always up for meeting young minds with an interest in marketing measurement. A big thank you to Florida Atlantic University, University of Miami and Fordham Leadership Academy for Business & Technology for hosting us, and to Billy Fitzpatrick, Maggie Sablich, Erik Bauer and everyone else who played a part in making this happen! #CommercialAnalytics #hiring #careergrowth

We are delighted to announce that we’ve entered into an exclusive, multi-year partnership with Visa! Together, we’ll be transforming how merchants and brands evolve with commercial intelligence, unlocking even more value for our customers. We’ll do this by combining our powerful commercial decisioning solutions with Visa’s deep understanding of consumer spending – empowering customers with more robust, informed decisioning than ever before. We can’t wait to work with the Visa team to help merchants and brands see even greater long-term success! Read more here: https://lnkd.in/eXvCf_KN #Partnership #Innovation #Growth #CommercialAnalytics

Inspiring conversations + incredible food = a wonderful night before the #marketingtechsummit in Berlin! As a warm-up to the summit, our Head of DACH Maren Seitz – together with MarketingTechLab and Ralf Strauss – hosted a dinner and discussion of several hot topics in the German marketing industry, from measurement to technology and AI. A big thanks to all who joined us! #datadrivenmarketing #measurement #buildingconnections --- Photo credits: Jakob Nawka

Are you seeing your investment in Retail Media through a clear lens? Or are inconsistent measurement practices and siloed metrics blocking your Retail Media strategy’s success? See why marketers must take a measured approach to investing in Retail Media, and how businesses can work to better understand the current Retail Media landscape: https://lnkd.in/eQ8H5-hJ #marketing #commercialanalytics #dataanalytics #retailmedia 

Retail Media is a treasure trove of first-party data and opportunities for conversion. But the road to maximizing one’s investment in Retail Media Networks is littered with challenges. For many brands, the fragmented landscape of networks and standards, poor data quality and inconsistent attribution and measurement methods can make impact assessments and informed decisioning seem all but impossible. But there is hope. In her latest article for NewDigitalAge, our Associate VP Justine O'Neill explains how brands can optimize their Retail Media strategy without compromising overall marketing efficiency: https://lnkd.in/eGBkPENq 🛒 #retailmedia #commercialanalytics #dataanalytics

What’s the issue with attribution? For marketers navigating data quality concerns and rapidly evolving digital capabilities, the answer is short, but not so sweet: “A lot.” Read our take on the real-world limitations of attribution and real-time analytics – and see what marketers can do about it today. #marketing #commercialanalytics #dataanalytics #MMM 

It was a night to remember! We're still dreaming about the fantastic achievements of our teams at the IPA (Institute of Practitioners in Advertising) Effectiveness Awards. Vanguard | UK & Europe received their first ever Effectiveness Award! 🥉 We are so proud to be part of their pioneering mission together with the wonderful teams at the7stars, AML Group and The Nursery Research & Planning. And McDonald's UK received their second Effectiveness Award in a row! 🥈🚀 Led by Leo Burnett UK and OMD UK they earned Silver for their truly arch-raising campaign. We'd also like to congratulate everyone at magic numbers on their incredible 3 awards with Yorkshire Tea, Cadbury UK and Müller UK & Ireland! We just love to see evidence-based effectiveness work - and there is so much more to come in the future! #EffectivenessAwards #EffectivenessConference #MarketingAnalytics

It was a pleasure engaging with so many at Digital Marketing Asia Singapore 2024! A special thanks to Xuan Zheng, Global Director of Marketing Effectiveness & Media Lead at L'OREAL CPD for sharing the stage with us. Let's continue to shape the future of marketing together! 🚀 #DMA #CommericalAnalytics #MarketingInteractive