Leo Burnett UK

As we issue our latest PopPulse report, Leo Burnett UK's nationwide research platform, what is the beat on the street? Tom Sussman explains in Campaign UK how the nation is struggling through the emotional hangover from hell. Having previously kept calm and carried on, people have finally found the mental space to reflect on their places in the post-Covid world. In turn, these realisations have unlocked a wave of overdue feelings, all felt with an intensity unlike anything PopPulse has seen before.  Read the article in the comments and click here to download the PopPulse report: https://lnkd.in/eAg3-4Gd #PopPulse #PopulistCreativity

Are you feeling the symptoms of a hangover? You are not alone. Our PopPulse research platform is designed to plug brands into what the people of Britain are really feeling. Our latest report reveals that our nation is suffering from a Crisis Hangover. Download the report and discover how your brand can help provide a cure here: https://lnkd.in/eAg3-4Gd

New Mini Hash Browns, descended from greatness 🙌🙌🙌 Our new social & OOH campaign celebrates the new Mini Hash Browns from McDonald's by shining a light on their celebrated family history. #PopulistCreativity

Inclusion will be the ultimate winner! Congratulations to all the agencies who have been shortlisted for the Channel 4 Diversity in Advertising Award 👊 This year, it's about ideas that are accessible to visually and hearing impaired people 💜 ❤️🔥 Inspiring to see the calibre of brands and agencies who are in the running Let's find a way to get all these great ideas made, regardless of who wins Let's inspire the step-change we need across our industry 🙌 Victoria and Albert Museum/adam&eveDDB continuing the “If you’re into it, it’s in the V&A” campaign with an inclusive ad drawing on the creative experience of disabled, deaf and neurodiverse people. The Open University/Havas UK, for “Know how”, showcasing the opportunity of accessible education options, told through the lens of an on-screen musical. Currys plc/AMV BBDO, for “The sigh of relief”, showcasing the relief disabled customers feel when they have their needs immediately understood in safe spaces. Motability Operations Ltd/VCCP, for “Going places” promoting the motability scheme, which provides accessible car options for eligible applicants. McDonald's/Leo Burnett UK 🫶 , for “Iconic in every sense”, using creative accessibility tools to showcase the multisensory ways in which McDonald's products are known. Martin Beverley Richard Brim Rachel Geraghty Xavier Rees Vicki Holgate Michael Lee Max Keane Charlie Rudd Carly Avener Mark Elwood Sam Houlston James Millers Andrew Long Tom Sussman Layla Potter Steph Bates Jenika Hadipour Helen Rogerson Owen Hunter Jenkins Matthew Reischauer Ana Saffer Sharon Lloyd Barnes Leila Siddiqi

McDonald's is a brand for everyone. And everyone has always meant EVERYONE. That’s why it means so much that our work looking to connect this highstreet icon with its sight and hearing impaired fans, ‘Iconic in Every Sense’, has been shortlisted for Channel 4's Diversity In Advertising Award. As ever, huge respect to the whole team at Leo Burnett UK and McDonald's UK&I. And congratulations and best of luck to all the other shortlisted agencies and brands too: adam&eveDDB, Havas UK, AMV BBDO, VCCP, V&A Group, The Open University, Currys plc, and Motability Foundation. Whoever wins, everyone wins. https://lnkd.in/eA5ZkgSY

How do you get to Populist Creativity that helps brands grow?    We’ve created PopPulse - the ground-breaking research platform, designed to pop the ad-land bubble and plug brands into what the people of Britain are really feeling.   Today we release our latest report, revealing that the public is living through a Crisis Hangover and how brands can now provide a cure.      Click the link in the comments to download the PopPulse report to understand the public mood and how your brand can connect, whatever might happen next.   #PopPulse #PopulistCreativity

Thank you IPA (Institute of Practitioners in Advertising), this means a huge amount to the whole McDonald's gang over here. As ever, there really are no words. So here are just some of the names instead…. Michelle, Matthew, Kat, Hannah, Chloe, Thomas, Fainareti, Ben, Ana, Emma, Emma, Amber, Layla, Sam, Steph, Mark, Andrew, James, Hamish, Ipeknaz, Beth, Alexandra, Roxana, Alisya, Maryan, Benjamin, Jen, Scott, Helen, Luke, Joe, Charlie, Carly, Josh, Emily, Jay, Tom, Isabella, Vicki.

This year marks 40 years of our partnership with McDonald's in the UK. Our Deputy CSO Tom Sussman sat down with McDonald's Marketing Director Matthew Reischauer at the Festival of Marketing yesterday to discuss how we've balance creativity and consistency over the years. Check out what they had to say here: https://lnkd.in/eSXQ7Pke

I wished I’d had this sooner…. …like a year ago! It’s the best “how to do sustainability” guide I’ve seen for agencies. We’ve spent the last year at Leo Burnett UK upping our game on sustainability, with expert partners (🙏 Katie Parker, Purpose Disruptors) and a lot of trial and error. And have got to something very close to this approach (more to follow). Now, everyone can skip straight to the cheat code! Kudos to the IPA (Institute of Practitioners in Advertising)'s Sustainability Action Group, chaired by Tom Firth, Paul Bainsfair Carly Avener Amelia Redding Tom Sussman Mark Elwood #sustainability #advertising #populistcreativity

The Paralympics may be over, but how can we keep the spirit of the Games alive in the workplace? Our CSO Josh Bullmore and Junior Planner Helena Banks have written in Campaign UK about some of the things we can do to help make advertising a better place to work for disabled people. #PopulistCreativity https://lnkd.in/eXXNcd9S