Antenna Group

Performance marketing is often the go-to strategy for driving quick wins, but here’s the reality: if you ignore your brand, the efficacy and efficiency of your performance efforts will eventually hit a ceiling. Antenna's SVP of Digital & Performance Marketing, Krysti Roush, took a moment to share her thoughts on thinking past the fancy buzzwords to go above and beyond. "Research shows that focusing solely on driving sales can lead to a performance plateau, raising your cost-per-acquisition, lowering customer retention, and diminishing returns.," said Krysti. "When you're not expanding beyond your existing audience, scaling becomes harder and you're left spending more to maintain the same results." "Brand-building activities are the unlock to prevent this. Investing in your brand synergizes performance by building trust, emotional connection, and recognition. This strengthens the impact of every ad and campaign. When your brand resonates, performance marketing doesn’t just drive short-term wins; it builds loyalty, lowers acquisition costs, and increases customer lifetime value." "Like peanut butter and jelly, guacamole and chips, or wine and cheese, brand and performance marketing bring something great to the table on their own, but ultimately—they’re better together." Learn more about Krysti and Antenna's digital practice here: https://lnkd.in/g2sNF2yx. #CleanTech #CleanEnergyFuture #EnergyTransition #PerformanceMarketing

Antenna’s Wellness Challenge wrapped up recently, and our team made some incredible strides—literally and figuratively! 🏃 👟 Over 310,000 steps taken—enough to run all six major marathons, plus NYC and London twice! 📚 115+ hours spent reading, covering 19 full books. 🍽️ 54 new recipes tried—reducing food waste while exploring more dishes. 🎙️ 89 podcasts, webinars, and workshops listened to—equivalent to a week of professional development! 🏋️ 132 hours spent moving around and out of our chairs. It was an amazing journey prioritizing health, learning, and personal growth. Excited to carry this energy forward! 💪 #AntennaWellness #TeamGoals #AntLife #CorporateWellness #WellnessChallenge

Unlocking the Future of Climate Tech Investment 💰 In Episode 60 of Age of Adoption, Antenna Group CEO Keith Zakheim sits down with Meir Rabkin, Founder and Managing Partner of Blue Vision Capital, to explore the high-stakes world of investing in climate technology. Meir delves into investors' vital role in transforming bold climate ideas into real-world solutions. He also shares his thoughts on how capital is spurring innovation, the unique challenges of scaling climate technologies, and why the financial world must tackle the climate crisis head-on. From venture capital to market forces shaping the sector, this episode provides a comprehensive look at the intersection of finance and sustainability. If you're interested in the future of climate tech and the financial strategies driving it forward, this is a conversation you won’t want to miss. 🎧 Tune into Episode 61 here: https://lnkd.in/dQiyqQ7R. #AgeOfAdoption #ClimateTech #SustainableInvesting #CleanEnergy #Innovation #AntennaAmplified

Attending Enlit Europe 2024? Meet Antenna in Milan during Enlit Europe, the premier event for sustainable energy and decarbonisation. Reed Haeckel will be on the ground connecting with energy corporations, startups, and investors to discuss how communications and marketing can help amplify your climate story, engage potential customers, and generate leads. Leave a comment if you’re planning to attend! #EnlitEurope2024 #FutureofEnergy #EnergyInnovation #ClimateCommunications #IAmEnlit

Looking back on #ClimateWeekNYC, which united business and policy leaders from around the world to discuss opportunities to significantly reduce global emissions over the next decade. Throughout the week, we brought together influential climate journalists and industry heavy hitters to cut through the noise, demonstrate impact, and drive collaboration. Antenna is committed to facilitating and amplifying conversations powering the #AgeofAdoption and prioritizing decarbonized, sustainable, healthy, and equitable alternatives to the status quo. #CleanEnergyTransition #ClimateAction #Decarbonization #BuiltEnvironment

Ever wonder how to build an iconic brand from the ground up? In this episode of Age of Adoption, Antenna Group CEO Keith Zakheim sits down with Hap Klopp, the founder and former CEO of The North Face, to talk about the bold moves, lessons learned, and key strategies that turned The North Face into a global powerhouse. From creating a brand identity that resonates worldwide to navigating the highs and lows of the outdoor industry, Hap breaks down what it truly takes to stand out and stay relevant. Whether you're building a brand, leading a team, or looking to understand the principles behind long-term business success, this episode is full of valuable insights. Catch Episode 60, Mastering Brand Longevity and Global Success, and hear from a true pioneer: https://lnkd.in/d6HfQaDm. #AgeOfAdoption #TheNorthFace #BusinessStrategy #Leadership #Branding #AntennaGroup #AntennaAmplified

Antenna Group is pleased to launch our first Climate Policy Newsletter. Explore key insights on the lasting impact of the #InflationReductionAct, Gen Z’s role in pushing transportation into the spotlight for the #2024election, and more in our roundup of critical #climatepolicy news.   Read the full newsletter here:

A new chapter for #AntennaClient Galvanize Climate Solutions as Secretary John Kerry joins Tom Steyer and Katie Hall as co-executive chair. This leadership trio will drive significant global impact and accelerate #climateaction. Read more about it in Financial Times here, penned by Climate Correspondent Attracta Mooney: https://lnkd.in/eJ2KmtTa.

🌍🎙 New Podcast Episode Alert! 🎙🌍 In this exciting episode of the #AgeofAdoption Podcast, Keith Zakheim, CEO of Antenna Group, sits down with Eric Kohlmann, Partner at Climate First, to discuss the Future of Investing in Climate Technology. Tune in now on Spotify to hear how this global leader is pioneering the path towards sustainability through cutting-edge technology and a strong commitment to ESG. Listen here: https://lnkd.in/ePBnSHew. #AntennaAmplified #ClimateAction #SustainableFuture #CleanEnergy #ESG