Today we're releasing Antenna's Q3'24 State of Subscriptions Report and its all about Specialty SVOD, the segment of the streaming video industry comprising services that offer programming tailored to specific areas of interests. The category has seen robust growth in recent years. According to Antenna data, Specialty SVOD Subscriptions grew 26.9% YoY in 2023, compared to Premium SVOD’s growth of 17% YoY. And looking at the first half of 2024, Speciality SVOD growth is up almost 20% YoY in contrast to just 7.7% YoY growth for Premium SVOD. Total Speciality SVOD Gross Additions are up. There were 24M Gross Adds in FY 2022 and 32.2M in FY 2023; for 1H’24, Antenna observed 18.4M Gross Adds to the Speciality category. But with dozens of Specialty streaming brands, Share of Gross Adds is split across a wide variety of services. In Antenna’s Q3’24 State of Subscriptions Report, we dig into the dynamics of Speciality SVOD by examining: -- The size, growth, and opportunities within the Speciality SVOD category; -- The outsized roll Amazon plays in Specialty SVOD distribution; -- Bundling in the Speciality sector; and -- An early look at the performance of ad-supported Speciality SVOD. If you’re interested in downloading your own copy of the full report, you can sign-up to receive it automatically on our homepage. If you’re already on our distribution list, check your email - we’ve sent out a download link to everyone who has opted-in to receive communication from Antenna. If you’re an existing Antenna client, you have exclusive access to a client-only expanded version of the Q3’24 State of Subscriptions report! https://lnkd.in/eFCjt6t9 #svod #streamingvideo #specialtyvideo #avod #streamingmedia #subscriptionvideo #mediainsights #mediadata #mediaanalytics #subscriptioneconomy
Antenna
Technology, Information and Media
New York, NY 3,197 followers
The market data platform for the subscription economy
About us
The Subscription Economy has grown dramatically in the past decade, and is anticipated to almost triple again - from $635B to $1.5T - by 2025 [UBS]. But this growth is not just important economically. It is also dramatically changing the way that brands engage with consumers. The Subscription Economy enables brands to untether themselves from the established distribution channels and they have historically been stuck in, and to transcend transactional business models. The opportunity: deep, direct relationships with their customers, based on a long-term allegiance. And for consumers, this translates to much more choice, a dramatically better product experience, and a deeper connection with the brands they love. The fuel for this new world is data. Brands need to deeply understand consumer behavior to survive and thrive in the Subscription Economy. Enter Antenna. Get to know our data on our https://www.antenna.live/insights. Or, see Antenna in the press: https://www.antenna.live/press.
- Website
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https://www.antenna.live
External link for Antenna
- Industry
- Technology, Information and Media
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
New York, NY 11101, US
Employees at Antenna
Updates
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Next Wednesday, Antenna will be releasing the Q3'24 State of Subscriptions Report focused on Specialty SVOD, a vibrant segment of the streaming video industry comprising services that offer curated programming tailored to specific areas of interests. The Q3'24 Report will take a closer look at the current landscape for Specialty SVOD and how distribution, advertising, pricing, and promotions are impacting the category and overall growth. As a teaser for next week's report release, here's a quick video featuring Antenna CEO Jonathan Carson walking through some of the insights included in last quarter's "State of Subs" report. If you haven't already signed up to receive a copy of Antenna's Q3'24 State of Subscriptions Report delivered directly to your inbox, it's not too late! You can sign-up here to get your own copy: https://lnkd.in/gmrMfNKx #svod #avod #streamingvideo #streamingmedia #mediabusiness #mediaindustry #mediadata #data #analytics #subscriptionmedia #subscriptioneconomy
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Between July 25 and July 31, Antenna observed 2.8M Sign-ups to Peacock. Average Daily Sign-ups to Peacock of 398k during the first week of The 2024 Olympics represented a 5.6x increase versus the 8-week benchmark. Read the full analysis on the Insights Blog: https://lnkd.in/gS8F9PRw #svod #mediadata #mediaanalytics #streamingvideo #streamingdata #dataanalytics #mediabusiness #sportsmedia #subscriptionvideo #subscriptionmedia #subscriptioneconomy
Peacock and The Impact of Paris 2024 - Antenna Blog
antenna.live
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Mark your calendars: This Wednesday, August 21 at 11:30am ET/ 8:30am PT Antenna Co-Founder and President Rameez Tase will be participating in a panel on subscription management in the current streaming video landscape as part of #StreamingMediaConnect. As consumer budgets tighten, free and ad-supported options multiply and emerge as new norms, so subscription-based streamers need to make it as easy and seamless as possible for consumers to discover and access the content they want. More and more, that means bundling and streamlining offerings. Join Rameez, along with fellow panelists Jon Giegengack (Hub Entertainment Research), Josh Rosenblatt (Plex, Inc.), Yale Wang (Fubo), Guy Bisson (Ampere Analysis), and moderator Paul Erickson (Erickson Strategy & Insights) for this FREE Online event! Registration and full agenda available here: https://lnkd.in/dQdPSwrm
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Out this morning on the Antenna Insights Blog: our Q2'24 Quarterly Snapshot for Premium SVOD. Antenna observed Paramount+ had 17% of Premium SVOD Gross Additions for the quarter, its sixth consecutive quarter with the highest share in the category. Disney+ saw its Share of Gross Additions increase +2pts to 10%. Max’s share for the quarter increased +3pts to 14%. Get the full story here: https://lnkd.in/eA4Z9Yut #svod #streamingvideo #data #mediadata #streamingmarketshare #mediametrics #subscriptiongrowth #subscriptioneconomy
Quarterly Snapshot: Premium SVOD in Q2’24 - Antenna Blog
antenna.live
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#Hiring We're looking for a Strategic Account Director to join our team! If you or someone in your network is a good fit for this key role within our Client Services team, please apply or share. https://lnkd.in/eDkqkf3Z #remotejobs #mediaindustryjobs #startupjobs
Strategic Account Director
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Annual plans have been successful in other subscription categories at mitigating churn, but have not been heavily used by video streamers. At the end of Q1 2024, Antenna estimated that just 4% of subscriptions across 41 SVOD services were to annual plans. Video subscribers' hesitancy to commit may be driven partially by the Serial Churner behavior which is rampant in the category. However, pricing likely plays a factor as well. Most video streaming services offer two months free with an annual commitment. In fact, Antenna finds the uptake of Annual plans in video improves when a deeper discount is offered. Looking at Q1’24 data, 27% of Annual plan Sign-ups came during a price promotion, compared to just 4% of all SVOD Sign-ups coming via a promotion in the same quarter. For the full analysis, check out the latest on Antenna's Insights Blog: https://lnkd.in/ec44z4jy #svod #streamingvideo #pricingstrategies #promotionalstrategies #mediadata #streamingdata #mediainsights #subscriptionmedia #subscriptionvideo #subscriptioneconomy
Understanding The Relationship Between Annual Plans And Promotions - Antenna Blog
antenna.live
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A popular topic of discussion at this year’s Cannes Lions Festival of Creativity, which officially wraps up today, was advertising on streaming platforms. As linear television audiences continue to decline, causing a choppy ad market, there are real questions about whether ad-supported streaming can make up the difference. But there are reasons to be optimistic about the future of ad-supported streaming. In May'23 Antenna observed only Peacock and Hulu with majority of Gross Additions -- meaning new paying subscribers, including those converted from trials -- opting into ad-supported plans. Cut to May'24 and the list expands to include Peacock, Hulu, Discovery+, Disney+, and Paramount+. Read more on the Antenna Insights Blog... https://lnkd.in/euAbC98H #svod #avod #adsupportedstreaming #streamingvideo #mediadata #streamingdata #videoadvertising #subscriptionvideo #subscriptioneconomy
A Closer Look At The Growth In Ad-Supported Streaming - Antenna Blog
antenna.live
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Today we're releasing Antenna's Q2'24 State of Subscriptions Report: Pricing & Packaging. With the maturation of the streaming industry and continued focus on profitable growth, services are increasingly working to improve and optimize their performance. In looking at the current state of the market for Premium and Specialty SVOD, Antenna data indicates over 50M Gross Adds in the past two quarters. Gross Adds increased +22.0% in Q1’24 compared to 2023 and are up +36.5% compared to 2022. Q1’24 marked the first quarter where Antenna measured under 5M SVOD Net Adds since the start of 2022. While the top-of-funnel remained healthy, there were a record number of Cancels (50.4M) in the quarter. In this more competitive environment, streamers are introducing new plans, packages, pricing models, and promotional strategies. That's why in our Q2’24 Report, we're taking a closer look into the impact of various pricing and packaging strategies, including: -- The increasing importance of ad-supported tiers; -- Bundling and why it requires a thoughtful approach; -- Promotional pricing impacts on acquisition and customer lifetime value; -- Annual vs. Monthly plans and; -- Price increases and volatility. Want your own copy? Sign-up to receive it automatically on our homepage. If you’re already on our distribution list, check your email! We’ve sent out a download link to everyone who has opted-in to receive communication from Antenna. And if you’re an existing Antenna client, you have exclusive access to a client-only expanded version of the Q2’24 State of Subscriptions report. https://lnkd.in/eJMyBmDg #svod #avod #streamingvideo #pricingstrategy #subscriptionbundles #mediaindustrydata #adsupportedstreaming #advertising #dataanalytics #streamingmedia #subscriptionvideo #subscriptionmedia #subscriptioneconomy #acquisitionstrategy
Antenna Q2’24 State of Subscriptions Report: Pricing & Packaging - Antenna Blog
antenna.live
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In last night's edition of Bloomberg's Screentime newsletter, Antenna worked with Lucas Shaw for a closer look at the audio streaming market and some of the key differences from video streaming. #streamingdata #streamingmedia #streaminganalytics #audiostreaming #subscriptionmedia #entertainmentmediadata #subscriptioneconomy https://lnkd.in/eyDK8Rgp
Spotify Has One Big Advantage on Every Other Streaming Service
bloomberg.com