Archive

📌Labor Day = Rest + Deals! 🌴 Where would we be without influencer marketers hooking us up with the best deals?

Archive tracking #TaylorSwift mentions so I can properly clown for Rep TV ✨Very mindful✨ ✨Very demure✨ ✨Very cutesy✨

You wanna know what SaaS tool has the best CX? It's Archive. Y'all got it going on over there.

Her words, not mine #jk

Do you have a playbook for picking stories, Reels, feed posts, or TikToks for your influencer campaigns? How do you balance platform advantages with tracking actual sales? I asked Dmitri Cherner how he does it, and here's what I learned: - Which platform to use? Instagram is still the way to go. - Reels + Stories: Reels drive engagement, while Stories allow for clickable links. - Promo code tactics: Including codes in Reel captions bypasses the "no links" issue. - Engagement hacks: Encouraging comments like "skincare" to trigger auto-DM links. This boosts algorithmic performance AND drives traffic. - Algorithm Boost: In-feed posts help juice the algorithm, increasing visibility and engagement. The key takeaway? It's about creatively merging engagement and conversions. You don't have to choose between visibility and sales – the best strategies achieve both. What's your approach? Have you tried similar methods or found other effective tactics? Let's swap notes – your insights might be exactly what another marketer needs to hear today.

Here at Archive, we’re passionate about helping brands succeed with influencer marketing. This week, we’re thrilled to spotlight an upcoming webinar, "Brand Awareness + Community Building: An 'Always ON' Approach," featuring Kendall Dickieson. Join us on June 28th, 2024, at 2 PM EST, for a deep dive into Kendall’s proven strategies that have achieved: - A 327% increase in overall engagement after rebranding social media channels in less than 60 days. - A 433% increase in organic social media following in less than 90 days. - 8x the usual engagement on Instagram content. In this webinar, we'll cover: - Why brands believe seeding is not worth it and why they are wrong - The best time to start working with creators - 4 ways to leverage creators - How to source the right creators for your brand Kendall’s mantra, “relationships beat algorithms,” is what drives every strategy she works on. And the results? See it for yourself on Friday, 2pm.

Archive is hosting BRAND AWARENESS + COMMUNITY BUILDING: AN “ALWAYS ON” APPROACH. Make sure to attend it today.

When Women in Influencer Marketing named us Best in Tech, we were thrilled! Thank you, Jessy Grossman, for the big honor. I'm kind of biased, so don't hear how awesome Archive is from me. We brought one of our customers, Sarah Grosz from Allbirds, to show you what she loves the most about Archive in her own words. Join us this Thursday at 12 pm so she can show you: - How she uses Archive - Her favorite features - Hidden gems to maximize results for her Influencer Campaigns 👀We might even show you a surprise or two Register here: iamwiim.com/tech

There’s one partner I’m keeping on my influencer tech stack: Archive I use it to: - Track all mentions (stories, reels, tiktoks, etc) - Make custom reports including impressions, engagements, post frequency - Manage gifting campaigns - Track added value content from paid influencers Today they're launching Competitor Insights. Lucky for me, I had early access and have been using it to: - Build influencer lists based on competitor mentions - Identify top performing content from influencers mentioning competitors - Benchmark the Allbirds social community against competitors Anyone interested in trying it out?