Artisan Council

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Love is in the hair 💇♂️ and Garnier USA is on a roll, tapping buzzworthy, of-the-moment celebs and influencers to bring fresh, culture-driven concepts to life. Our latest work with Garnier USA features two of the hottest #BachelorNation alums Greg Grippo and Justin Glaze in a campaign that’s oh so BROmantic. 💪 Because you don’t need a rose to get thicker, fuller hair. 🌹 Check it out on Garnier’s Instagram and show some ❤️! Artisan Council Team: Creative Director, Artisan Council: Amber Sakis Senior Producer, Artisan Council: Corey Cano Production Coordinator: Laureano Figueroa Director: Patrice Lighter Garnier Team: Garnier, Director, Social & Content: Michelle Tarantula Assistant Manager, Garnier, Social & Content: Priscilla Estevez Assistant Manager, Garnier, Haircare Marketing: Jonathan (JD) Fritzeen Garnier, Manager, Influencer: Lauren Butler Garnier Pro Artist: Tommy Buckett Alison Brod Marketing and Communications AVP, Influencer Marketing: Vanessa Veltre Talent 1: Greg Grippo Talent 2: Justin Glace Production: 1st AD: Eric Bagger DP: Josh Fisher 1st AC: Davide Sorasio 2nd AC: Ben Harris Gaffer: Justin Bennett "Rusty" Best Boy Electric: Mike Farino Key Grip: Kevin Bacon Best Boy Grip: Adam Lukens Sound: Simon Guzman VTR: Jon Osterman DIT: Joe Accardi Production Designer: Roxy Michaud Art Director: Sonal Naroth Leadperson: Nick D'Amico Set Dec: Armon Mahdavi On-Set/ Props: Izzi Perroncino Art PA: Jonathan Sanchez Art PA: Jack Coleman Scenic: Viktoriya Basina Journey: Gennadiy Feldman Wardrobe: Amber Rana Makeup Artist: Elaina Karras PA 1: Nico Reh #ContentCreation #ClientWork #SocialMediaAgency #GarnierUSA #ArtisanCouncil

Your outie says ‘per my last email’

Think CGI is just a passing trend? 👀 Think again! It’s a powerful tool that's transforming how brands engage with audiences. From mind-bending visuals to out-of-this-world concepts, CGI unlocks new possibilities, making content more immersive, accessible, and memorable. At Artisan Council, we’re harnessing the boundary-pushing potential of CGI to create unforgettable, scroll-stopping experiences for our clients...and we’re having a whole lotta fun doing it. Speaking of, check out what we’ve been up to with Thayers, NYX Professional Makeup, SkinCeuticals, and CeraVe! What’s your take on the rise of CGI? Ready to see where it goes next? #CGI #Innovation #CreativeContent #BrandStorytelling

In celebration of International Women's Day, we’re giving you a glimpse into the countless shoutouts and thank yous that are shared daily between the incredible women on our team. ✨ With 92% of our team being women, we're incredibly proud to work alongside so many brilliant, inspiring and dedicated individuals. Don’t forget to celebrate the women who are making a difference in your world today! Happy International Women’s Day! #InternationalWomensDay #IWD

If this has no fans, I’m dead. #iykyk #artisancouncil #socialmedia #SMM #agencylife

Fresh and forward-thinking…how team #AC helped CeraVe move the needle, one asset at a time. Partnering with CeraVe to revamp reactive short-form lofi videos, build a powerhouse content creator strategy and execute high-impact studio production covered alllll the bases - ecommerce, education, PDP, and paid media. CeraVe’s audience (just like us!) is fandom-first and derm-obsessed, so the goal wasn’t just to create great content - it was about creating that ‘wow, this brand really gets me’ connection that feels real and authentic. Through partnerships with all-star creators, delivering cutting-edge assets, and fully embracing the latest trends, engagement soared, brand presence amplified, and KPIs were crushed! L'Oréal #contentcreator #digitalstrategy #communityfirst #artisancouncil

From dark to dulce. 🤎 Some campaigns are sweet, this one took the cake - literally! 😉 For Garnier USA’s latest Caramelos campaign, Artisan Council brought color, culture, and confidence to life on set as Christian Serratos and Xóchitl Gómez embraced bold hair transformations IN REAL TIME, going from dark to brunette using the new delicious shades: Tres Leches, Sweet Caramelo, and Coconut Flan. 🍮 Hats off to the teams involved - this shoot was an absolute treat to be a part of! 🎥✨ Artisan Council Creative Director, Artisan Council Amber Sakis Senior Producer, Artisan Council Corey Cano Production Coordinator, Laureano Figueroa Director Driely S. Carter Garnier Garnier, Director, Social & Content Michelle Tarantula Garnier, AVP, Brand Engagement Lead Yaritza Caraballo Garnier, Director, Influencer Kacie Lyons (Malaney) Garnier, Manager, Hair Color Social & Content Geselle Valera Garnier, AVP, Hair Color Marketing Beatriz Dessirier Armand Garnier, Senior Manager, Hair Color Marketing Mary Pugh Garnier, Hair Color Expert, Tech Center Patty Slattery Alison Brod Marketing and Communications & Talent EVP, ABMC Lauren Larkin AVP, Influencer Marketing Michelle Dederko Talent 1 Xochitl Gomez Talent 1 Stylist Jennifer Deines Talent 1 HMU Brittany Gharring Talent 1 Agent Anthony Hillsberg Talent 1 Agent Alexandra Heller Talent 2 Christian Serratos Talent 2 Agent Yesenia Martinez Talent 2 Management Laura Wilkinson Talent 2 MUA Jenna Kristina Talent 2 Hair Jen Yepez Talent 2 Styling Assistant Kerry McCabe Production 1st AD Eric Bgger DP Josh Fisher Operator - Steadi Megan Masur Operator - Movi Sam Wood 1st AC Cam A Davide Sorasio 1st AC Cam B Josh Ruffner 2nd AC Ben Harris BTS Simone Durrando Gaffer Billy Quigley Best Boy Electric Rob Silcox Electric Andrew Jacke Swing Jake Caiola Key Grip Jared Hermann Best Boy Grip Riad Deeb Grip Brandon Jones Grip Bliss Bussant Sound Simon Guzman VTR Albi Sheradin DIT Jon Osterman Production Designer Bijan Souri Art Assistant Devon Goldberg Wardrobe Amber Rana HMU, Pickup Shots Elaina Karras PA 1 Nico Reh Edit Sebastian Allen #ContentCreation #ClientWork #SocialMediaAgency #GarnierUSA #ArtisanCouncil

Chat, we’re LIVE! 🎥 To celebrate the launch of the newest hydrating lip gloss stain, LIP IV, Artisan Council joined forces with NYX Professional Makeup and Twitch queen Zoe Spencer for their first-ever 12-HOUR livestream — and it was UNFORGETTABLE! 💫 From impromptu brow styling on DDG and Jordan L. Jones to mukbangs with Jordan Adetunji and learning TikTok dances with Lay Bankz — this stream was packed with nonstop fun and, of course, plenty of juicy lip moments 💋 Missed it? Catch the replay on Twitch! https://lnkd.in/eMZ7bUtg #nyxcosmetics #socialmediaagency #livestream #zoespencer

55 days remaining for the TikTok executive order and counting… If you’re anything like us, the “will they, won’t they” drama surrounding the TikTok ban has left you with whiplash (especially that half-day pause that feels more like a fever dream). We know that creators are where audiences are, so as a possible shutdown looms (again), we tapped into our network with a survey to support our industry research and social listening. Check out the key takeaways from our creator survey to see their plans and predictions for a future without TikTok. In light of an uncertain future, we recommend brands consider diversifying their social presence to mitigate the risks of relying too heavily on a single platform. While an immediate shift may not be necessary for everyone, ensuring short-form video content is versatile and adaptable across multiple platforms gives brands the agility they need to thrive in today’s fast-changing landscape. Team AC stays on the pulse of this ever-evolving situation, closely monitoring emerging platforms and potential alternatives. Through in-depth social listening, we keep our clients ahead of the curve, taking swift, proactive steps to adapt their strategies as needed. This ensures they’re always prepared, staying ahead of any major changes or decisions around platform bans. So, what’s your plan for a post-TikTok world? Or are you not ready to face a future without ‘the clock app’ just yet and confident it will remain? #TikTok #SocialMediaMarketing #SocialStrategy