Art x Co

Sprint towards the sprint strategy; advice for businesses in my latest Rolling Stone contribution…

A nugget of technology for your Tuesday afternoon. These yummy appetizers are powered by our app-less augmented cloud, launching directly from a Valpak x The Wendy's Company envelope.

It’s Gucci, augmented. Demonstrating our app-less, experience-full augmented cloud technology during Cannes Lions International Festival of Creativity.

The premise of Art House is the promise of augmented reality: The future canvas for storytelling, enabling digital overlays contextual to our physical environments. Since our founding, we've shared this vision with great company: “I do think that a significant portion of the population of developed countries, and eventually all countries, will have AR experiences every day, almost like eating three meals a day. It will become that much a part of you.” - Tim Cook “Once we have really good, mature AR glasses, we won't even necessarily need other kinds of screens anymore... Things like TVs, tablets, all these things could just be digital holograms.” - Mark Zuckerberg

The promise of augmented reality is as straightforward as it is complex. To augment our reality. Excited to showcase & share the latest Art House technology that will fulfill this promise, both for our brand partners & for the entire field of AR.

Some of my observations at last week's Cannes Lions International Festival of Creativity, including a key trend that forecasts a bright future for augmented reality: Experience is (the new) King With some well deserved recognition for campaigns from the following brands & agencies: The HEINEKEN Company & LePub The Coca-Cola Company & VML Dove & Edelman BMW Group & Serviceplan Group Mondelēz International Bandai Namco Entertainment America Inc. & Saatchi & Saatchi Anheuser-Busch & DDB INTERBEV & Ogilvy Kraft Heinz & Rethink IKEA & Ogilvy Rip Curl & VML

[ This is Augmented Intelligence ] At this year’s Cannes Lions International Festival of Creativity, we previewed the new Smart Avatar capability of Art House with a select few. Fully customizable AR-meets-AI personas. In one such example, meet Artesia, our tour guide to learn more about the festival & the agencies involved. None of these answers were scripted, including her in-depth knowledge about BBDO Worldwide. Will continue to post the rest of our conversation over the next week…

Be a “what if” thinker about the future instead of the past. Excited to bring our brand partners into the future with the industry-first AR features of Art House.

What if ads become experiences? In this new landscape, marketing & entertainment not only intersect, but their lanes actually merge. Reason #48940198 why we love working with our brand partners at Art House.

Is it considered working late if this is your work?