Association of National Advertisers reposted this
"The Future of Digital Advertising: Flourishing with First Party Solutions" by TMB's VP of Data Product and Operations Dan Prescott for Association of National Advertisers https://lnkd.in/eSYQXuqq
Shaping the future of marketing
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Association of National Advertisers reposted this
"The Future of Digital Advertising: Flourishing with First Party Solutions" by TMB's VP of Data Product and Operations Dan Prescott for Association of National Advertisers https://lnkd.in/eSYQXuqq
Association of National Advertisers reposted this
Brad Bernard, Senior VP, recently attended the 2024 Association of National Advertisers Measurement & Analytics Conference where marketers explored how rapid changes in measurement are driving smarter decisions and fueling growth. Topics ranged from inclusive representation to mastering the complexities of retail media, offering clear takeaways for marketers and agencies alike. https://lnkd.in/dVrAnGhE
Ready to shape the future of marketing? Join us at the 2024 ANA Masters of Marketing Conference where visionaries and industry leaders unite. https://shorturl.at/dew10 Antonio Lucio #ANAmasters
Association of National Advertisers reposted this
ANA Nonprofit Federation members are assisting survivors of Hurricane Helene. To support relief efforts in Florida, Alabama, Georgia, North Carolina, South Carolina, and Tennessee, please visit the link provided to each organization’s website. On behalf of these Association of National Advertisers (ANA) members, we thank you for your generosity. American Kidney Fund https://lnkd.in/ehyEexcS.. American Red Cross https://lnkd.in/eUHXU8Cr CARE USA https://lnkd.in/e-6gCWbp Christian Appalachian Project https://lnkd.in/eDnMevWP Feeding America https://lnkd.in/eWbc8TBP Habitat for Humanity International, Inc. https://lnkd.in/eWby72tR Save the Children Federation, Inc. https://lnkd.in/eCK8QjSJ The Salvation Army National Headquarters https://lnkd.in/egPx2W46 World Vision USA https://lnkd.in/eeN8pSK7
Discover why B2B companies are tapping into the power of podcasts. A fresh take on marketing that's all about enhancing engagement and brand visibility. https://bit.ly/3BsPfBJ 🎧 #B2BMarketing
Join us for the Virtual Diversity Marketing and Measurement Fair. Get briefed on the most downloaded ANA tools, benchmarks, and playbooks to elevate your marketing strategies. Meet the innovative minds behind these initiatives and stay tuned till the end for a summary takeaway that you can share with your team. Learn more and register at https://shorturl.at/OVCN7 #ANAdiversity
Association of National Advertisers reposted this
The internet is not getting any kinder out there - what is a brand to do? I had some deep thoughts on brand safety that ANA published: https://lnkd.in/gki8S9Vp
Are you up to date with the latest in marketing? Put your knowledge to the test with our weekly quiz. https://shorturl.at/L1Qcx 📚✍️ #MarketingNews
Association of National Advertisers reposted this
In an era where speed and personalization are paramount, integrating machine learning (ML) with creative design is transforming advertising experiences. Lorena Ospina's insightful article featured on the Association of National Advertisers, "How Fluidity is Powering the Rise of Intelligent Creative," highlights the synergy between creative excellence and real-time performance optimization and offers strategies to harness this powerful combination effectively. Get the inside scoop here: https://lnkd.in/eB4TbECx #MachineLearning #CreativeDesign #AdvertisingInnovation
A new era of retail media networks is on the rise. https://shorturl.at/7ZmFN