SEEHER

Beyoncé said it best: “Who run the world? Girls!” And guess what? Gen Alpha girls are stepping into their power, whether they're raking in cash from a buzzing lemonade stand or mowing the neighbor’s lawn. With a staggering spending power projected to reach $5.46 trillion by 2029, this generation is one that brands simply can’t afford to overlook. These savvy consumers crave brands that tell stories of personal growth, self-realization, and female empowerment. Don’t ignore power…they are your future growth drivers! This International Day of the Girl, let’s amplify the voices of young girls and represent them authentically and accurately. A heartfelt shoutout to Curiosity for bringing this powerful campaign to life! Ready to take action and connect with Gen Alpha? Become a SeeHer member today! Reach out to Katie McKenna at kmckenna@ana.net and let’s make a difference together! #InternationalDayoftheGirl #DayoftheGirl

What an unforgettable day at the SEEHER October Member Meeting at Meta! I’m truly grateful to have had the opportunity to lead the Women Championing Women #WCW workshops alongside the incredible contributions of Allison Arden, Linda Evans and Cheryl Robinson, Ed.D. Their wisdom and insights brought so much depth and impact to the conversations, and I’m honored to have shared the stage with them. A huge thank you to Christine Guilfoyle and the entire SeeHer team for organizing such an inspiring event. It was a privilege to be part of a day filled with vibrant discussions and shared strategies alongside remarkable leaders from Mindshare, equalpride, Peloton Interactive, Kargo, Stagwell, The Pink Fund, GE HealthCare, LUDWIG+, and Wasserman. Together, we are breaking barriers and driving real change. Thank you again for this incredible experience, and I’m excited for all that’s to come!

🚨 BIG NEWS! 🚨 Our 2024 GEM® Multiplatform Video Programming Report is here, and it’s game-changing! Brought to you by SeeHer, ABX Advertising Benchmark Index, Nielsen, and LG Ad Solutions, this report sets the gold standard for equitable representation in media. We’re reshaping women’s narratives and creating the BEST environments for inclusive advertising. Shows with women in lead or recurring roles (and those behind the camera) saw GEM® scores soar by 8 points! It’s clear: representation matters both on and off the screen. Did you know 70% of female viewers are more likely to tune in when women from diverse backgrounds are portrayed authentically? So why are we still seeing a lack of diversity across race, body type, age, ability, and sexuality? Let’s fix that! Use the GIA (Gracenote Inclusion Analytics) score to highlight content that puts women in the spotlight, and prioritize shows with women behind the camera to ensure diverse, accurate stories. The future of media is inclusive, and it starts with your next move. For more information and to seize this business opportunity, contact Katie McKenna at kmckenna@ana.net today!

Looking forward to joining Linda Tuncay Zayer and a group of esteemed panelists tomorrow at Quinlan School of Business, Loyola University Chicago. Prioritizing representation and portrayal of women and girls drives business growth. Future marketers are supported by SEEHER, Association of National Advertisers and ANA Educational Foundation.

What an absolutely amazing day at SeeHer’s October Member Meeting at Meta in NYC! We were incredibly fortunate to hear from Alexis Zinberg, Founder of Treow Solutions, and to dive into the powerful Women Championing Women workshops that ignited personal growth and uncovered exciting new strategies to amplify your market presence. A huge thank you to Meta for hosting and for your unwavering commitment to the SeeHer mission. We’re so grateful to our remarkable speakers from Mindshare, equalpride, Peloton Interactive's Jess King, Kargo, Stagwell, The Pink Fund, GE HealthCare, LUDWIG+, and Wasserman—you truly made this event unforgettable. A massive thank you to everyone who attended and fueled the vibrant discussions! Together, we’re smashing barriers and driving real, meaningful change!

Streaming is at an all-time high, with 94% of Hispanic Americans having access to CTVs—and most preferring streaming! This makes it the prime platform to engage Hispanic consumers. While English content dominates, 51% of Hispanic viewers pay more attention to ads in Spanish. ¡Claro que sí! SeeHer member LG Ad Solutions Inclusive Screen Series is here to help you stay ahead of the game when it comes to reaching this key audience. Learn more here: https://lnkd.in/e__DN_r7

Quinceañeras have long been a cherished tradition marking the transition from girlhood to womanhood, but they often come with cultural pressures to look and act a certain way. Artist Ana Bergero teamed up with Walmart to reimagine this iconic celebration, bringing a fresh perspective. Bergero designed a dress that empowers young women to break free from societal expectations and embrace their individuality. "I encourage girls to express themselves on their own terms," says Bergero, highlighting the importance of self-expression in this modern take on a timeless rite of passage. #HispanicHeritageMonth #Latino #Latinx #Latine

The big day is here! We’re thrilled to be live in New York City at Meta! Join us to hear from leading SeeHer marketers as they discuss how they’re championing accurate representation of women’s health and wellness across marketing, media, and entertainment. Meta will share their commitment to the SeeHer mission, while Peloton Interactive's Jess King will reveal her new project, "On the Record." Plus, Stagwell will explore strategies for genuinely engaging with female voters—offering valuable insights you won’t want to miss. We can’t wait to see you later and are excited about what’s in store!🌟

We know her!! 👀 Check out this amazing lineup of impactful women, including our very own Molly MacDonald.

🚨 Reminder! 🚨 Tomorrow is the day! Don’t forget to join us on Tuesday, October 8th at the Meta building for an important panel on women’s health during Breast Cancer Awareness Month. Our CEO, Barbara Yolles Ludwig, will be speaking alongside Molly MacDonald of The Pink Fund and Shirley Taylor from GE HealthCare to discuss life-saving solutions and campaigns, including #SqueezeItIn and The Pink Fund’s award-winning initiative. We hope to see you there! 🙌 #HealthcareMarketing #BreastCancerAwareness #WomenInMarketing #SEEHER #CMO