ATP Tour

It’s almost time for the World Tennis Conference by GPTCA/Segal Institute supported by ATP… 🎾 The WTC5 Anniversary by GPTCA/Segal Institute highlights tennis ambassadors and fuels knowledge, whatever your area of expertise is in the sport 🤝 The online event will run from March 27-30th, 2025 💻 Speakers range from some brilliant ATP and WTA Coaches, legends of our sport, scientists, leaders, and experts in different areas of tennis player development pathways 💫 This special 5th Anniversary edition is an incredibly important one, looking ahead at the next 5 years to come 📆 The event hosts 72 Main Speakers and 18 Live Panel Speakers 📢 As it’s online, every presentation is available to watch as often as you want 🎬 You can sign up 👉 wtc5.coachtube.com   And for more information, head to https://lnkd.in/ew86QfgR 💡

🎯 Putting fans at the heart of the business 📈 New investment opportunities for tennis 🤝 Deepening collaboration with the WTA 🇸🇦 ATP’s expansion in Saudi Arabia Fantastic to have our CEO Massimo Calvelli join Ana Blanquart on FII Institute TV. 🎥 Watch the full conversation—link in the comments! 👇

Siempre contigo Acapulco 💙 Nearly 18 months on from Hurricane Otis, the 𝗔𝗰𝗮𝗽𝘂𝗹𝗰𝗼 𝗔𝗧𝗣 𝟱𝟬𝟬 remains at the heart of the city's recovery In partnership with event organisers Mextenis , non-profit organisation Construyendo has built 𝟳𝟯 new homes for affected families, with 𝟮𝟮 under construction and 𝟯𝟬 about to begin, plus plans for a school and chapel Read the full story 👇

Tennis meets Overtime 🎥🎾 We're partnering with Overtime to take tennis content to the next level 🚀 With behind-the-scenes access to our sport’s biggest stars, Overtime will bring fresh storytelling to its 100M+ millennial and Gen Z/Alpha audience 💥 More on the partnership 👇

Overtime 🤝 ATP Tour We are excited to announce that Overtime and the ATP are joining forces to rally around the next generation of tennis fans! Get ready for access to the biggest stars, electrifying match action, and behind-the-scenes tournament moments. https://lnkd.in/e-7x4dUm

Our first week of Live ELC on clay in Buenos Aires was a success! ✅ The Argentina Open hosted the ATP Tour's first ever clay court tournament with Live Electronic Line Calling - without issue 🎯 Take a look at the point-ending "close calls" Live ELC helped us make during the event 👇

It was an honour and a privilege to be part of FII Priority in Miami this week. Representing the ATP Tour alongside some of the sharpest minds and most influential leaders across AI, crypto, tech, finance, and sport (+++) was an unforgettable, inspiring experience. A sincere thank you to our partners at Public Investment Fund (PIF) and the FII Institute for the invitation to this remarkable event.

𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝟗𝟗%. That was the simple reason we created Momentum. Tennis is a sport defined by moments. But for the 𝟗𝟗% 𝐨𝐟 𝐟𝐚𝐧𝐬 𝐰𝐡𝐨 𝐝𝐨𝐧'𝐭 𝐠𝐞𝐭 𝐭𝐡𝐞 𝐜𝐡𝐚𝐧𝐜𝐞 𝐭𝐨 𝐚𝐭𝐭𝐞𝐧𝐝 𝐢𝐧 𝐩𝐞𝐫𝐬𝐨𝐧, how do we recognise their passion? How do we show them that their time, attention, and commitment to the sport matter—whether they’re watching a highlight, checking a score, or following the latest news? Momentum was our answer. We embarked on this adventure with Trace, a UK-based startup pioneering the credentialing of fandom through digital assets. Why digital assets? Because these 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐠𝐢𝐟𝐭𝐬 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐚𝐟𝐟𝐨𝐫𝐝 𝐭𝐨 𝐠𝐢𝐯𝐞. Unlike physical merchandise, digital assets can be distributed to any fan, anywhere in the world - at nominal marginal cost. But they can also be tied to a moment in time, to storytelling, to the ATP Tour itself. One of the biggest questions we faced: 𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐦𝐚𝐤𝐞 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐬𝐜𝐚𝐫𝐜𝐞? That’s where blockchain came in. By working with an incredible team at Sui Foundation / Mysten Labs, we ensured that once the claim window closed and the artworks had been collected, 𝐧𝐨 𝐦𝐨𝐫𝐞 𝐰𝐨𝐮𝐥𝐝 𝐞𝐯𝐞𝐫 𝐜𝐨𝐦𝐞 𝐢𝐧𝐭𝐨 𝐜𝐢𝐫𝐜𝐮𝐥𝐚𝐭𝐢𝐨𝐧. No second editions. No replicas. Just proof that you showed up. This is the promise of Web3—the ability to use digital ownership to create real connections with fans around the world. To give them something they can truly own, forever, as a takeaway from their experience with the ATP Tour. Is this the start of something bigger? We think so. Watch our wrap-up film to see the full story 🎥👇 #Momentum #Web3

The ATP Business Education Programme, an educational initiative in collaboration with LaLiga is BACK! 🙌 The programme is designed to build ATP players' knowledge of the sports industry and open professional opportunities following their playing careers.

📣 Big news for 2025! We're introducing Video Review technology across all ATP Masters 1000 events, starting in Indian Wells this March Chair Umpires will be able to review decisions including not-up calls, foul shots, touches, hindrances, scoring errors, possible default situations, and others, bringing more accuracy to the game ✅ A major step forward for officiating standards 🎾