Authentic®

Meet Jessica Moyer, Authentic® Fractional CMO and financial services revenue leader. For almost 25 years, Jessica has assisted companies of various sizes in boosting their revenue, expanding their teams, and reaching their innovation or product launch objectives. Jessica successfully ran her own fractional practice but longed for connection and collaboration with her peers. Now, as an Authentic Fractional CMO, she works alongside fellow CMOs through our Authentic Mindshare™ and utilizes our tried-and-true Authentic Growth™ Methodology to help clients swiftly pinpoint opportunities to solidify their foundation and meet their growth targets. Authentic's methodology is designed to be complimentary to business operating systems - such as EOS® - which Jessica speaks about in this video. We love helping great clients take the next right step toward healthy growth with proven process, alignment, and the value of experienced strategic leadership. We are Authentic Fractional CMOs™ Tested. Trusted. True Executives.

As businesses look to integrate AI into their operations, it's crucial to assess their readiness. Here are 7 key questions to guide your AI readiness assessment: 1. What are your business objectives in adopting AI? Start with defining clear business goals before selecting AI tools. 2. How will AI tools fit into your existing tech landscape? Consider how AI integrates with your current systems, like Microsoft or Google tools, to minimize disruption. 3. What skills are required to maximize AI implementation? Ensure you have the right talent to harness AI's full potential. 4. How will you leverage your existing data? AI thrives on data—make sure your data is accessible and ready for AI use. 5. How will AI tools support responsible usage? Ensure your AI vendors align with your policies on data privacy and ethics. 6. How will AI tools address your business priorities? Focus on use cases that are most important, and continuously evaluate AI performance. 7. How well do AI tools meet your business needs? Seek proven case studies with quantitative results to validate AI solutions. As AI adoption continues to evolve, businesses must stay agile—what works today may not be the best solution tomorrow. Think of your relationship with AI tools as a partnership that needs regular check-ins. Interested? Learn more from our AI readiness guide here: https://hubs.ly/Q02X117X0

There's still time to join us at our Two or More volunteer event on Thursday from 2-5PM! We'll be working with the wonderful people at Free Bikes 4 Kidz MN, a non-profit organization geared toward helping all kids ride into a happier, healthier childhood by providing bikes to those most in need. The public donates gently used bikes, they organize thousands of volunteers to clean and refurbish them, and then they give them away to kids in need. We hope to see you there! https://hubs.ly/Q02Sm8zY0

Excited to gain fresh insights and ideas for your business? Crave a collaborative space for innovation and growth? Join a panel of local business visionaries, including our CEO Jennifer Zick, as they share their journeys of risks and rewards on November 13 at the Twin Cities Business Growth Conference. This event unites local business owners and executives to address challenges, explore new possibilities, and create winning strategies. No vendors. No high-pressure sales. Just real leaders looking for something more. Use code AUTHENTIC2024 for a $50 discount on registration. https://hubs.ly/Q02Wk3zZ0

🎃👻Happy Halloween from Authentic®! 👻🎃 Have a spook-tacular day, everyone! May your treats be plentiful and your meetings be mysteriously short! 🕸️ #HappyHalloween #Spooktacular #WorkplaceFun #BooCrew

Well, of course we're all in costume today at Authentic®! 😉 My costume is a cautionary tale for growing businesses. 🦄 And also a nod to all of our brilliant marketing friends. We see you!! 🤗 Business owners & leaders: If you've been searching for The Elusive Marketing Unicorn, I'm sorry to tell you... that person doesn't exist. 😞 But take heart! You, too, can heal from unrealistic expectations of automagical marketing results. We're here to help. 😁 Stop the unicorn search, bring experienced marketing leadership to your growing business, and Overcome Random Acts of Marketing® once and for all! Happy Halloween with hugs from your friends at Authentic® 🎃❤️ #FractionalCMO #Growth #Humor #Halloween

Join us in celebrating Tammy Ribaudo for her one-year Authenti-versary! Tammy, we are SO grateful that you chose Authentic®. Check out the video below to discover some of the amazing qualities our team truly admires about you! ♥️

Marketing. This single word can elicit a lot of strong feelings. 😁😠 Here's an excerpt from our recent Authentic® webinar, where our Founder & CEO, Jennifer Zick unveiled key marketing strategies for small and mid-sized businesses, starting with a story many of us know all too well. If this strikes a chord with you, we encourage you to check out the full webinar recap for ideas on how you can move from Random Acts of Marketing to predictable results. Full webinar recap available here: https://hubs.ly/Q02W81fg0

The results are in - We are thrilled to announce that we've ranked #12 on the Minneapolis/St. Paul Business Journal (MSPBJ) Fast 50 list! ✨👏 Up 4 spots from last year, this achievement reflects the hard work and dedication of our entire team. We cannot thank our incredible team enough for their commitment to one another, our clients, and our community. ❤️ Check out our press release for more info: https://hubs.ly/Q02V-H_00

What better way to bring a child joy than with a new bicycle? 🚲😊 Our next Two or More volunteer event with Free Bikes 4 Kidz is happening on November 7th from 2-5PM and we'd love for you to join us! We'll be spending an afternoon cleaning, prepping, and repairing bikes to be given to children in our community ❤️ Watch our video below to learn more about our Two or More initiative and get a sneak peek of what the event is like! Save your seat here: https://hubs.ly/Q02V7Rs-0