Autumn Communications

✨ This week's #FridayBite is brought to you by Vice President of Creative Strategy, Dana Haffner: Today, PR partnerships and brand collaborations are more crucial than ever. However, consumers have grown increasingly savvy, making it essential for collaborations to stand out in order to truly take off and go viral. Brands are now challenged to push the boundaries of creativity, whether by forming the most unexpected alliances or by partnering with brands that are a perfect yet untapped match. At Autumn, we are dedicated to being exceptional partners to our clients in the creative process of developing best-in-class partnership ideas. Our approach is always rooted in strategy, focusing on forward-thinking concepts rather than relying on what’s been done before. We achieve this through a variety of methods, all designed to anticipate what’s next.

🔥 Client Spotlight: This week, Meyer Cookware announced a partnership with Chef David Chang who joins as the brand's Strategic Partner & Brand Advisor. Over the past two years, Chef Chang has advised Meyer on the creation of its latest collection — Accent Series: io special edition. Reflective of the sleek, ergonomic design and exceptional performance of the Meyer brand, the 4-piece collection is inspired by some of Chang’s favorite Meyer pieces and must-have kitchen essentials. https://lnkd.in/eexJ5dCJ

Congratulations to clients Aveda, Hairstory and Therabody on winning Allure Magazine's 2024 Best of Beauty Awards! ❤️✨ ⁠ ⁠ "Let us introduce you to the 357 products that earned our utmost trust — and ultimate seal of approval — this year. They live up to their promise (and our high expectations), doing everything they say they’ll do — better than anyone else." - Allure⁠ ⁠ #AllureBestofBeauty #BestofBeauty https://lnkd.in/ePuPDK2v

🚀 This week's #FridayBite is brought to you by Vice President, Technology + Healthcare, Shira Berg: As a communications strategist the most important thing you can do is read and consume news. It’s our number one responsibility to be thoughtful sounding boards and partners to clients. This means not only coming up with strategic and creative story arcs, but having a finger on the pulse of what’s culturally relevant, what reporters are interested in, and how we can use those two things to reverse engineer a strategy to achieve brand goals. In this business we are nothing without our relationships and take pride in how we cultivate and nurture these on behalf of our brands. So read, make friendships with media, and become an expert in the industries that you work in. 

🚀 This week's #FridayBite is brought to you by Vice President, Technology + Healthcare, Shira Berg: As a communications strategist the most important thing you can do is read and consume news. It’s our number one responsibility to be thoughtful sounding boards and partners to clients. This means not only coming up with strategic and creative story arcs, but having a finger on the pulse of what’s culturally relevant, what reporters are interested in, and how we can use those two things to reverse engineer a strategy to achieve brand goals. In this business we are nothing without our relationships and take pride in how we cultivate and nurture these on behalf of our brands. So read, make friendships with media, and become an expert in the industries that you work in. 

To celebrate the launch of their limited-edition collection, Organic Basics  and Antonia Gentry hosted an intimate evening at Waverly Inn in NYC. The event kicked off with speeches from Antonia and Organic Basic founders, Mads Fibiger Rasmussen (CEO) and Alexander Christiansen (COO), in which all 3 spoke to the inspiration behind the pieces and the natural synergy between Antonia and the brand, given their shared passion for sustainability. Guests were invited to step into ‘Toni’s closet’ to be amongst the first to experience the long-anticipated collection IRL.⁠ ⁠ Autumn handled strategy, creative & production, and press & media for this special occasion.⁠ ⁠ #AntoniaxOB

💄 This week's #FridayBite is brought to you by Vice President, Beauty, Rachel Moskowitz: Since becoming a beauty publicist over a decade ago, I have seen explosive growth in the industry. Trends evolve rapidly, and new brands are constantly entering the market. To keep up with the ever-evolving beauty landscape, we must stay attuned to shifts in consumer behavior, trends, and the media landscape. At Autumn, we pride ourselves on staying ahead by monitoring trends, building editor relationships, and leveraging cultural relevance for our beauty clients and beyond. What trends or cultural shifts are you finding most relevant in the beauty industry right now? ✨

🌟 Client Spotlight: Lavazza's latest campaign, “Pleasure Makes Us Human” The campaign, which features Steve Carell and John Krasinski, takes a playful yet profound look at what makes us human in the age of AI, with a charming, sentient robot, Luigi, as the star. This multi-channel campaign showcases Lavazza’s blend of Italian tradition and modern storytelling, offering a fresh perspective on coffee and pleasure.⁠ Check out the full article on PEOPLE Magazine | PEOPLE.com ☕ https://lnkd.in/erEXsUzg

✨ We’re thrilled to share that we’ve been named to The PR Net 100 list for another year! This recognition is a testament to our incredible team's passion, creativity, and dedication to driving impactful PR campaigns that cut through the noise. We’re proud of the bold, innovative work we’ve done with our clients and are excited to continue pushing boundaries in the industry. A huge thank you to our amazing clients and partners for trusting us with your stories and visions. Here’s to more success and groundbreaking campaigns in the year ahead!

🎉 NYFW Kickoff with #AutumnClient, CUUP ! 🎉 Last night, size inclusive intimates brand, CUUP celebrated its upcoming size expansion in style at a launch event held at NYC's buzzy new hotspot, #PetiteDisco. Guests reveled to the beats of celebrity DJ duo Coco & Breezy and enjoyed thematic cocktails like the ‘CUUP 67,’ a nod to the brand’s expanded size range. The evening was made even more memorable with Haikuists crafting powerful poems on self-image and the importance of feeling comfortable and supported every day. Here’s to celebrating inclusivity and empowerment in fashion! ✨