BarkleyOKRP

The lightbulb is dead. Long live the octopus. BarkleyOKRP's Matt Mills says it’s time for advertising to ditch one-hit wonder creative and embrace an idea with legs that flex, stretch, and evolve across platforms like a badass content octopus. 🐙 Read all about it here: https://hubs.la/Q02Wc2Jv0. #AddGood #BigIndie #Advertising LBBonline - Little Black Book

By the time you read this sentence, the media landscape has changed. Nobody knows more about this than our BarkleyOKRP media powerhouses Reshma Karnik (Chief Media Officer) and Sean Corcoran (President of Media + Analytics). In our latest This Modern Brand, Jason Parks speaks to that dynamic duo about the delicate dance of balancing resonance + revenue. (However, they do NOT actually dance in the studio.) 🎧 Listen to S2E1 now and step up your media game. #ThisModernBrand #MarketingStrategy #MediaMatters https://hubs.la/Q02VjjJH0

Shout out to our very own GCD in Chicago, rony castor who is now a member of the Crain's Chicago Business 40 under 40 class of 2024! Congrats Rony. https://hubs.la/Q02V5zgZ0 #40under40 #Creativity #Advertising

We’re grateful that numerous publications help us share stories that need to be shared in our “Unfinished Legacies” campaign. Using AI and deep fake technology, we were able to “bring back” victims we lost to fentanyl overdoses in the Kansas City area and have them tell their own powerful stories about how their deaths could have been prevented. See Jordan Coburn's Last Words here: https://lnkd.in/gTQ63sdu. #ArtificialIntelligence #FentanylCrisis #AddGood United Way of Greater Kansas City City of Kansas City, MO Mayor Quinton Lucas

It’s official. Now, at BarkleyOKRP, “purpose” is more than a fluffy buzzword. According to our recent brand survey, when purpose is done right, it’s not just good PR - it’s a serious market mover. We’re talking about a 50% bump in performance. Get the full scoop from our very own David Gutting in WARC’s “Puttin’ on the rizz: The hidden variable driving brand purpose.” https://hubs.la/Q02TsVpx0 #ModernConsumer #WholeBrandThinking #BrandPurpose

Our own Jeff King and Tom O'Keefe appeared on a recent episode of the Great Minds podcast, where they broke down “Big Indie” and discussed the pressure of suddenly being called a “Great Mind.” #Advertising #BigIndie #Independent Advertising Week 🎧 https://hubs.la/Q02TjPM80

Need a fast rundown of the Fast Company Innovation Festival? Good, here goes: Our own Andy Woolard, EVP of Strategy, teamed up with Emily Cohen, Sr. Director of Innovation at Pernod Ricard North America, and they explored how evolving the client-agency relationship can be a catalyst for true innovation. Told you it’d be would be fast. 🚀 Catch the summary and presentation here — you won’t want to miss this. https://hubs.ly/Q02S-6570

When you’re truly hopeless, it can seem like there’s no words to describe how you feel. And so you say nothing. With that in mind, for National Suicide Prevention Month, we partnered with 988 on the “Get the Words out” campaign. We deployed trucks throughout the city with big neon-lit quotes from actual 988 hotline callers, to show it doesn’t matter what you say, just that you reach out. https://hubs.la/Q02SmcxS0 #988Lifeline #GetTheWordsOut #SuicidePreventionMonth

Turns out we’re BarkleyPORK now. A big new meaty client will do that to you. (i.e., the National Pork Board.)

Finally, a healthcare podcast that isn’t just talking about change but making it happen. Tune into our first episode of Healthcare Champions, “Lessons in Innovation,” with our host, Sam Meers, featuring Jimmy Keown and Jason Spacek from BarkleyOKRP Health Innovations. Dive into their journey as they tackle friction points in healthcare, pioneer BCBS’s Spira Care, and push the boundaries of patient-focused care. 🎧 S1E1 Lessons in Innovation https://lnkd.in/gKZtEida #ModernCosumer #HealthcareChampions #Innovation