Barstool Sports’ cover photo
Barstool Sports

Barstool Sports

Online Audio and Video Media

New York, New York 219,087 followers

About us

Barstool Sports is one of the most influential lifestyle brands in America. With a rich 20-year history, Barstool Sports has one of the most highly coveted, fiercely loyal, and incredibly engaged audiences, which has put Barstool at the top of the charts. Barstool Sports is the preeminent digital sports media brand that has established an extremely influential and deeply authentic voice. Barstool Sports creates innovative content with massive distribution on multiple platforms, including web, apps, podcasts, radio, video, social, events, pay-per-view, subscription, and TV to an incredibly engaged audience. Barstool Sports reaches a hyper-engaged audience of 66+ million monthly unique users, with 46% of men and women in the coveted 18-34 age demographic. Barstool steals the spotlight in cultural moments. Their presence at major sporting events drives more awareness, engagement, and viewership in younger demographics than any other media brand. Barstool Sports and its founder, Dave Portnoy, consistently ranks as the #1 most influential social media account at major sporting events like the Kentucky Derby, Super Bowl, PGA Championship, U.S. Open Golf, Stanley Cup Finals, NASCAR's Daytona 500, and more.

Industry
Online Audio and Video Media
Company size
201-500 employees
Headquarters
New York, New York
Type
Privately Held
Founded
2003
Specialties
Production, Media, Merchandising, Comedy, Sports, Advertising, E-Commerce, and Mobile

Locations

Employees at Barstool Sports

Updates

  • Barstool Sports reposted this

    View profile for Brian Fitzsimmons

    Director, Licensing & Business Development at Barstool Sports

    Last year, we decided to take a big swing and celebrate Barstool Nashville's one-year anniversary in a memorable way. We shut down 2nd Ave South, organized a wide perimeter to fit thousands of people, constructed a huge festival stage, booked a great music lineup, and made sure to have plenty of options for drink and food (the Pardon My Cheesesteak food truck was a hit, obviously). It turned out to be one of the best parties of the summer in Music City. Due to the high demand and our bar's growing popularity as a top destination in the area, this year we're expanding the format by creating a two-day event — double the music, double the energy. There's something very special about experiencing our place in person. Don't miss it. And just wait 'til you hear who's hosting... 👀

    View organization page for Barstool Sports

    219,087 followers

    The Barstool Nashville Summer Fest Block Party is BACK. Come join us for our biggest celebration of the year in Music City, featuring two days of live music, food, drinks, and nonstop energy. Friday May 16th & Saturday May 17th. Doors open at 5pm. 🎟️ https://lnkd.in/eu5T44hY

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  • Barstool Sports reposted this

    View profile for Brian Fitzsimmons

    Director, Licensing & Business Development at Barstool Sports

    People behind *any* brand can come up with an identity statement when answering this question: "How do we see ourselves?" People behind *good* brands are 1) smart enough to ask and 2) able to answer another question: "How do others see us?" People behind the *best* brands have the same answer to both questions. This is why nailing your brand's identity is really, really hard. We're obsessed with this thought process at Stella Blue Coffee. During the KeHE Summer Show in Phoenix two weeks ago, we set out to boost brand awareness, generate new sales leads, spend time networking with potential customers, and analyze other unrelated products. Check, check, check, check. But, it turns out, the best part was being afforded yet another opportunity to gain more affirmation that how we see ourselves is also how others see us. Countless people — Barstool fans, Big Cat fans, coffee drinkers, people who weren't too familiar with Barstool, people who don't even drink coffee, you name it — approached us with excitement about our identity/mission, the same exact way we see it: Great purpose through great coffee. We're excited that so many people continuously make Stella Blue Coffee a part of their morning routines, and we're proud that a portion of proceeds from every purchase benefits PAWS Chicago, which finds homes for 5,000+ dogs and cats every year and is home to the nation’s largest medical hospital for homeless pets. Thanks to everyone who's joined us on the journey so far. No slowing down now. 🐾 ☕️

    View organization page for Barstool Sports

    219,087 followers

    That’s a wrap on Stella Blue Coffee's first trade show. We had an unforgettable time at the KeHE Summer Show sharing our Stella Blue Coffee Cold Brew with so many awesome people. Highlighting our experience was the excitement around our brand mission —saving more homeless pets by fueling mornings with great coffee. Whether you stopped by for a sample, a conversation, or just to fuel up, thank you for making this show a success. See you all at the shelf soon. Drink more cold brew, save more dogs. #KeHESummerShow #StellaBlueCoffee #ColdBrew

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  • That’s a wrap on Stella Blue Coffee's first trade show. We had an unforgettable time at the KeHE Summer Show sharing our Stella Blue Coffee Cold Brew with so many awesome people. Highlighting our experience was the excitement around our brand mission —saving more homeless pets by fueling mornings with great coffee. Whether you stopped by for a sample, a conversation, or just to fuel up, thank you for making this show a success. See you all at the shelf soon. Drink more cold brew, save more dogs. #KeHESummerShow #StellaBlueCoffee #ColdBrew

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Funding

Barstool Sports 2 total rounds

Last Round

Corporate round

US$ 163.0M

See more info on crunchbase