Base - Customer Led Growth

🎥 We’re thrilled to have Luis González, Head of Global Customer Advocacy at Alteryx, sharing his insights at Obsession next week! In his upcoming session, Luis will dive into a key challenge for customer marketing and advocacy practitioners—what happens after you’ve gathered all those customer reviews? 📊 It’s more than just moving the needle. He’s talking about how to leverage the stats, analytics, and insights from customer feedback to close the loop, empower your advocacy program, and drive results across the sales team and C-suite. 💪 From building value prop messaging to harnessing algorithms, Luis will show you where to get the data and the incredible tools at your disposal. If you’re looking to take your customer advocacy efforts to the next level, you won’t want to miss this session! 🎟️ Join us at Obsession in Boston on September 17th and learn directly from the best! There’s still time to get your tickets - https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy

📢 Calling All Job Seekers! 📢 We understand that times are tough right now, and we want to help. That’s why we’re offering complimentary tickets to Obsession in Boston next week for anyone who is currently unemployed and looking to keep up with industry trends, build their network, and get inspired by customer-led growth strategies. 🚀📈 We believe everyone should have the opportunity to participate, no matter the circumstances. If you’re interested, just send an email to marketing@base.ai, and we’ll make sure you have a ticket to join us at this incredible event. Don’t miss out—let us support you on your journey - https://lnkd.in/g4U-K7ea #Obsession2024 #CustomerMarketing #Networking #GrowthMindset #WeAreHereForYou

We're #hiring a new Senior Customer Success Manager in United States. Apply today or share this post with your network.

We’re still buzzing from the incredible energy at Obsession San Francisco! 🎉 The sessions were electric, the connections were unforgettable, and the insights—simply game-changing. We’ve been reliving the event through some of our favorite moments captured on camera, and we wanted to share those with you! 🤩 But the excitement doesn’t stop there. It’s not too late to grab your tickets for Obsession Boston on September 17th! We’re bringing in top industry leaders like Cate Vanasse from Talkdesk, Kathy Kliskey from Barracuda, Simon Le-Fevre and Kara Manfredi (She/Her) from Sage, and many more. This is your chance to learn from the best and network with the brightest minds in the industry. And here’s something special: If you’re currently unemployed but still passionate about attending, we’re offering complimentary tickets. Just reach out to us at marketing@base.ai, and we’ll make sure you’re part of the experience! Don’t miss out—Boston is going to be amazing! https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy

The Obsession Summit is where the best in the industry come together to share actionable insights that you can apply directly to your day-to-day work. Thao Littler has found incredible value in the content, from learning cutting-edge strategies to deepening her understanding of what truly drives success in customer marketing. But it’s not just the knowledge—Obsession is also about reconnecting with old friends, making new connections, and building a network that keeps on giving long after the event. If you’re ready to elevate your game and immerse yourself in this vibrant community, join us in Boston on September 17th. Don’t miss out—tickets are still available! https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy

From #CLGPioneer award winner in 2023 to speaker in 2024, Antu Buck’s journey at The Obsession Summit is truly inspiring! 🎉 This year, she shared her expertise on Building and Launching a Customer Marketing Program with a 30-60-90 Day Plan, while also soaking up cutting-edge trends from industry specialists. Being part of this event for two consecutive years has given her invaluable insights and connections that continue to shape her approach. If you’re ready to learn from the best and stay ahead of the curve, join us in Boston on September 17th. Tickets are still available—don’t miss out! https://lnkd.in/g4U-K7ea #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy

The Customer Marketing team at Splunk received the #CLGPioneers award for their Executive Program Executive Customer Experience launched in 2023, which included several programs and initiates - Executive Sponsor Program, Executive Briefing Program, Executive Customer Program, and Executive Community. This holistic approach to executive engagement and programs, and fast 90-day ideation to execution process, yielded significant business impact: - Pipeline revenue influence of new and growth revenue - Grew exec engagement over 200% YoY - Executive meeting grew 345% YoY - Over 40 customer accounts onboarded to the Executive Sponsor Program The program exceeded target goals for audience acquisition, open pipeline, revenue, and customer satisfaction. ✅✅✅✅ It exemplifies the power of executive programs at scale. We were excited to have Kate M. and Melinda Watts join #Obsession24 SF and receive the award on behalf of the Splunk team at SF. Helen Pitts, Director of Global Executive Customer Experience, mentioned, "Our approach to Customer-Lead Growth puts customers at the center of our business decisions, from product development to development and execution of our go-to-market strategy and programs." Splunk runs many successful customer programs, including advocacy and community. Our Award spotlight is on the Executive Program, which was recognized as unique and successful on multiple KPIs. 🏆 #CLGtour, #BaseCLG #customermarketingrocks, #CLGpioneers24 #customeradvocacy, #CustomerLedGrowth, #customerprograms #customermarketing #customerengagement

The Customer Marketing team at ScienceLogic launched five programs in the past year and was acknowledged as a #CLGPioneer for the breadth and depth of their programs in a single year. 🏆 The five programs are ABX, community, user groups, exec nurture, and customer references. These programs became the pillars of their holistic approach and have had a business impact on brand awareness, market perception, pipeline generation and acceleration, opportunity influence, customer retention, usage/adoption, NPS, and CSAT. Some of the KPIs and achievements are: - Launching a new customer community with better CX along with more membership/engagement. ✅ - Scaling regional user groups, surpassing annual user conference attendees in less than six months! ✅ - Doubling executive customer advisory board membership and achieving 93% customer satisfaction. ✅ - Rolling out Account Based Experience (ABX) that generated over $3M of pipeline! ✅ - Driving reviews on Gartner Peer Insights and achieving leadership placement in less than six months. ✅ This successful CLG strategy is part of a holistic lifecycle and persona-based (exec vs. technical) programs aligned with company OKRs. Arielle Recine, VP of Customer Lifecycle Marketing, mentioned, "When we continue to provide a positive customer experience, we'll see an increase in customer retention, NDR, pipeline generation and acceleration." #Obsession24 #Obsession24, #CLGtour, #BaseCLG #customermarketingrocks, #CLGpioneers24 #customeradvocacy, #CustomerLedGrowth, #customerprograms #customermarketing #customerengagement

When we look at winning teams and programs for the #CLGPioneers Awards, we check many KPIs - business impact, scale, time-to-market (and speed), growth, vision, and innovation. It's rare to have a team or program that ✅ all the boxes. The Customer Marketing team at NICE made that happen! Huge shout out to Christopher Irwin-Dudek, Kara Bankhead, Jonny Prestidge, Spencer Cook, and Sarah Miller for hitting such a huge milestone 🚀 - Significant revenue influence (~$100m) ✔ - Improve customer satisfaction / NPS ✔ - 75k+ of customer activities completed ✔ - 100% references fulfilled ✔ - Thousands of customers active in programs, 60%+ engagement ✔✔ - 500% growth in Advocates ✔ - Execute fast - 5 programs in 14 months ✔ - Innovate on CX and journey, consolidate tools, improve education & onboarding ✔✔✔✔ The NICE team has so many impactful KPIs in such a short time that this award has their name all over it 😍. Well done! It feels like CLG is their second nature, heck Jonny even accepted the award with a beer in his hand 😆. #Obsession24, #CLGtour, #BaseCLG #customermarketingrocks, #CLGpioneers24 #customeradvocacy, #CustomerLedGrowth, #customerprograms #customermarketing #customerengagement

Massive thanks to Mo Malayeri for his awesome session at The Obsession Summit! Mo’s passion for building unique and thriving communities was infectious, and his strategies are exactly what we need to foster deeper connections. If you’re ready to build a community that really thrives, Mo’s insights are where it’s at. And guess what? The learning doesn’t stop here—join us in Boston on September 17th for more. Tickets are still available—see you there! #CLGtour #Obsession24 #CustomerMarketing #CustomerAdvocacy